With the implementation of the "13th Five-Year Plan for Sports Development" and the "National Fitness Plan2016-2020,"2020the grand blueprint for the year is gradually taking shape.7In6-8July, theglobally renowned multi-category sporting goods trade platformISPO SHANGHAI— Asia (Summer) Sporting Goods & Fashion Expo — has once again been upgraded. Building on the success of previous years, this year’s event welcomed over2016countries and regions,10more than572exhibitors, and668numerous well-known domestic and international sporting goods brands, covering a total exhibition area of33,000square meters.ISPO SHANGHAI 2017It prominently launched three major sports-themed exhibition halls: Outdoor Enjoyment, Extreme Power, and Urban Trends, further delving into running and fitness, urban light outdoor activities, and sports fashion. It supports innovative brands and has joined forces with Tmall to explore new audiences through multi-category, multi-channel, and cross-industry initiatives both online and offline, directly engaging with end consumers.
ISPO SHANGHAI 2017A total of over10countries and regions,572exhibitors, and668well-known domestic and international sporting goods brands participated in the exhibition. These include Australia’s women’s sports brandLorna Jane, the fitness brand Hogga (3M) under theFuturoGroup, the American outdoor protection brandBio Skin, , China’s well-known fitness equipment brand Shuhua (Shuhua), the smart e-bike brandChooch, the renowned Swiss outdoor brand Sig (Sigg), the American outdoor brand Marmot (Marmot), the Italian outdoor brandTrezeta, the British well-known outdoor brandTrespass, the British outdoor clothing brandMac in a sac, China’s renowned ski resort Taiwu Town, and the Polish longboard brandAlternative Longboards, German balance boardsRoller Boneand other well-known domestic and international brands will all make their debut with their latest productsISPO SHANGHAI 2017.
Meanwhile, the Swiss national pavilion, Czech national pavilion, South Korean national pavilion, Pakistani national pavilion, Taiwan Sports Goods Industry Association pavilion, and Taiwan Functional Textiles pavilion have also organized group exhibitions. The Extreme Power Hall has attracted strong participation from fitness and yoga brands such asAlpine Revolving Slope,Anita,CEP,LP,Octane,Paidu,Phiten,Powerbalance,Rehband,Skins,Tianxin,TriggerPoint,Yvette; the highly acclaimed Urban Trends section last year has gained significant attention from outstanding brands such asAction,Buff,Fun4u,Gola,Hugger,Kebbek,Landyachtz,Loaded,Magforce,Micro,S9,Sandboxthis year; while the Outdoor Enjoyment section welcomes brands such asAlpino Pro,Bosmao,Camelbak,Fj,Hanergy,Humangear,Ice Storm,Jetboil,Leguano,Nikon,Pacsafe,Sea to summit,Sheffield,Smartwool,Sunday
Afternoon,Tecnicaand other well-known domestic and international brands made strong appearances; the summer-themed water sports section also gathered3Q,Aqua Marina,Easigo,Emerson,Osah,Starboard,Shark Shinand other key industry brands to appear on the same stage.
ISPO SHANGHAI 2017not only showcases the latest products and technologies in the global sports industry, but the various events and conferences held concurrently also bring first-hand information and trends to industry professionals.
span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'> ISPO College: Fitness Studio Chuangying Summit and the SecondISPOChina Fitness Industry Forum (7held6Day)This deeply analyzes big data reports on consumer behavior among fitness enthusiasts, explores brand positioning for fitness studios, and discusses the path toward mature business models, offering the perspectives of industry observers to convey the voices of pioneering figures in the sector.
span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'> As the first in China to promote the niche category of sports and fashion trendsISPOSchool: Masterclass in Sports and Trend Buying7held6Day),Invited is the founder of Blue Limit, a domestic extreme trend collective store known for many "firsts"Michael Zhang,BEAMSchief buyerKei HirosawaThe gentleman personally came on-site to conduct a buyer masterclass, exploring new rules for retail in sports and fashion trends, grasping the next market hotspot, and teaching you hands-on how to sell streetwear brands.
span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'> ISPOCollege: China Children's Sports Industry Forum (7held7Day)The event will focus on youth sports training, inviting discussions among training programs, equipment providers, venue operators, clubs, policy makers, and investors to jointly explore development models for youth sports.
span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'> ISPOInstitute: Water Sports Industry Forum7held7Day)Gathering multiple water sports experts and enthusiasts, this event shares the current development status and trends of water sports with numerous professionals and fans in the field.The forum also partnered with the China Canoe and Kayak Industry Alliance, bringing together resources from over half of the country’s clubs to deeply explore the commercial value of the domestic water sports industry.
span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'> ISPOSchool: China Sports Trends Forum7held7Day)Exclusive Analysis2019 Spring/Summer functional textile trends and color cards expand the horizons of product managers and designers.
span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'> Focusing on the development trends of trail running in the Asia-Pacific regionISPO
College: The Third (China ● Shanghai) Asia-Pacific Trail Running Summit (7held7Day)While discussing current hot topics as well as future opportunities and challenges, the focus will be on interpreting the development and future trends of trail running events in Japan and South Korea, with particular attention to the current state and revenue management of trail running in China’s Jiangsu, Zhejiang, and Shanghai regions. The rise of event consortia, and the relationship between trail running and the internet will also be hotly debated. The next day(7Month8Day)5KMThe ISPOGood Morning Runwill once again kick off with great energy at the Century Park Music Plaza !
Meanwhile,ISPO SHANGHAI 2017in collaboration with Tmall, various creative new models will be explored to launch a dynamic sports and quality lifestyle journey, striving to create a seamless online-offline service loop. At that time, there will not only beKOLcomprehensive content marketing both on-site and off-site,7a high-exposure event showcase page on the Tmall homepage, but also2a full day of “watch-and-shop” live streaming fun: sports influencers will reveal the latest trends in fitness, share the most cutting-edge international and unique sports gear from the exhibition floor, and experience the dynamic summer multi-sport fun and player insights at the event—maximizing deep interaction between audiences and exhibitors and facilitating business matchmaking.
In addition,ISPOin the Global Design Awards exhibition area, you will have the chance to seeISPO AWARD 2017the first full series showcase in China of globally awarded products. AndISPOthe Global Innovation Awards exhibition areawill displayISPOduring the Shanghai show period60plus award-winning products, nearly half of which will make their first appearance in China.Aimed at providing an excellent platform for global innovative sports companies to showcase their innovative products and creative concepts,
Of course,ISPO SHANGHAI 2017’s success also stems from strong partners—the2017Asia Outdoor Sports & Apparel Tech Show Sports Tech Asia(hereinafter referred to asSTA).STA 2017With the theme of “Outdoor Technology, Smart Sports, Fashionable Future,” it has always been at the forefront of the sports technology industry, focusing on the most advanced technologies and innovative production techniques in sports equipment, bringing together top global sports brands and technology suppliers, and creating a leading trade platform for sports technology and sports equipment in the Asia-Pacific region. Of course,. Smart Sports. With "Fashion of the Future" as its core theme, it always stays at the forefront of the sports technology industry, focusing on the most advanced technologies and innovative production methods in sports equipment. It brings together top-tier global sports brands and technology suppliers to create a leading trade platform for sports technology and sports equipment in the Asia-Pacific region. Of course,ISPO the success of the Shanghai show also comes from strong partners. We would like to express our sincere gratitude to the government departments, industry associations, event sponsors—especially our top partner Audi—who have given tremendous support during the preparation process.
ISPO SHANGHAIAlso want to extend special thanks to the European Outdoor Group (EOG), China General Chamber of Commerce, China International Fitness Convention, and World Federation of the Sporting Goods Industry.
IntegratingISPOglobal team resources and closely aligning with industry development needs, dedicated to deep cultivation in China’s sports industry,ISPOnot only builds a more comprehensive trade platform for the industry and provides broader business opportunities, but also works together with all industry professionals to promote the win-win development of China’s sports goods sector. As one of the most important professional trade fairs in the Asia-Pacific region’s sports fashion industry,ISPO BEIJING 2018the 14th Asia Outdoor & Sports Expo will2018in the year1of24-27, once again set sail at the China National Convention Center.ISPOWe look forward to meeting you again.
Come toISPOto see more;7Come to Shanghai this month,2gather in Beijing next month.
For more information aboutISPO SHANGHAI, please visithttp://www.ispo.com.cn/shanghai, or follow theISPOofficial WeChat platform.
About Messe München Group
Messe München Group is one of the world’s leading exhibition companies, organizing more than40major international trade fairs annually across the globe, spanning three key sectors: capital goods, consumer goods, and high-tech industries. Each year, over3exhibitors and more than200visitors gather at Messe München’s venues—the Messe München exhibition center, the ICM – Internationales Congress Center München, and the MOC Veranstaltungscenter München—to attend these events. All international trade fairs hosted by the group holdFKMcertification, meaning they meet the unified standards for exhibitor numbers, visitor numbers, and exhibition space set by the independent exhibition statistics regulatory bodyFKM, and have passed its independent review.
In addition, Messe München Group also organizes a variety of specialized exhibitions in Asia, Russia, the Middle East, South America, and South Africa. With a global business network, the group not only has9subsidiaries in Europe and Asia, but also maintains more than90overseas representative offices in over60countries around the world. Meanwhile, Messe München Group also plays a leading role in the field of sustainability: the group is the first to receive official technical certification from theTAn exhibition company certified with energy-saving credentials. More information:www.messe-muenchen.com
AboutISPO
AroundISPOBrand-wise, Messe München GmbH provides exhibitions and year-round high-quality service platforms for the international sports business market. The comprehensive services offered aim to enhance the added value of their clients in international competition and consolidate their leading position in the industry. At the same time,ISPOthe services provided also help clients boost profitability and expand their professional network. Currently,ISPOthe services offered includeISPOAcademy (ISPO ACADEMY),ISPOGlobal Design Award (ISPO AWARD),ISPOFunctional Textiles Trend Award (ISPO TEXTRENDS),ISPOGlobal Innovation Competition (ISPO BRANDNEW),ISPO CARD,ISPO JOBSas well asISPO NEWS. As a global leading professional sports business platform and multi-category trade fair,ISPO MUNICH,ISPO BEIJINGandISPO SHANGHAIwill provide more comprehensive and uniquely professional industry insights in their respective market segments.