Shanghai, July 7, 2017 /PRNewswire/ --
This summer, Shanghai LEGO Discovery Centre adds a fresh twist.The inaugural "LEGO Discovery Summer Fun Fair" has officially begun.Spanning two months, the "LEGO Discovery Summer Fun Fair" not only features special appearances by Master Builders but also welcomes top-tier LEGO Certified Professionals. Meanwhile, eight weeks of fun-filled themed building activities will continuously deliver new surprises, allowing children of all ages to unleash their creativity. Together with their parents, they can spend a joyful and unforgettable summer vacation through inspiration and teamwork. Additionally, the most popular families may even win ultimate grand prizes..
The "LEGO Discovery Summer Fun Fair," running throughout the summer, will bring the best carnival experience to children through diverse activities and brand-new parent-child interactions. On July 6, at the opening ceremony of the "LEGO Discovery Summer Fun Fair," the "LEGO Creative Carnival Exhibition" made its dazzling debut, featuring over 30 outstanding works by certified professionals exclusively displayed at Shanghai LEGO Discovery Centre—arguably the richest exhibition of LEGO Certified Professional creations to date. This exhibition will continue throughout the summer, continuously inspiring children’s passion and creativity for hands-on building, while also bringing new excitement to the LEGO Discovery Centre. In early August, the "Giraffe Summer Pool Party" will also make a cool and fun entrance, leading children and parents to explore a refreshing and joyful summer..At the end of August, the most popular fan families among all participants in the "LEGO Discovery Summer Fun Fair" building activities will have the chance to compete in the grand finale—the most exciting "LEGO Discovery Summer Fun Fair" finals—for a chance to win a trip to LEGOLAND Japan..
The "LEGO Discovery Summer Fun Fair" event
The "LEGO Discovery Summer Fun Fair" officially launches, adding new summer fun
This summer, Shanghai LEGO Discovery Centre has gone all out to create the "LEGO Discovery Summer Fun Fair," bringing even more joy to children..Throughout the summer, the LEGO Fun Fair will offer weekly creative challenges through eight weeks of diverse and fun-themed building activities. Each of the eight building themes corresponds to one of the eight themed zones at Shanghai LEGO Discovery Centre. Children can fully unleash their hands-on and imaginative skills in familiar story settings, and lead the "LEGO friends" at the centre to participate in the final dreamlike Fun Fair based on different weekly themes..The rich variety of building experiences and innovative activity formats not only allow children to truly experience the boundless charm of creativity and imagination, but also let them grow happily through play and creation with weekly theme changes.
The "LEGO Discovery Summer Fun Fair" event kicks off joyfully
Each week, children and parents can visit Shanghai LEGO Discovery Centre, scan a QR code to get that week’s building mission, and after completing their creations, upload photos to the official WeChat platform of Shanghai LEGO Discovery Centre to join the popularity contest..Even more excitingly, LEGO Master Builders will make special appearances to provide professional guidance and support on building techniques. Fan families selected through online voting can also participate in the "LEGO Discovery Summer Fun Fair" finals at the end of August to compete for the championship, winning tickets to LEGOLAND Japan, as well as round-trip flights between Japan and Nagoya provided by Juneyao Airlines for the young champion, so they can explore LEGOLAND Japan with their parents and enjoy a delightful time..In addition, Shanghai LEGO Discovery Centre has also launched a limited-edition summer ice cream, allowing children to enjoy a cool and delicious treat while creating.
With its pioneering format, professional support, and enticing grand prizes... the "LEGO Discovery Summer Fun Fair" offers children of all ages a brand-new and fun experience, igniting their love for creation and enabling them to learn through play during a joyful summer vacation. Shanghai LEGO Discovery Centre continues to create a great destination for parent-child entertainment with fresh and exciting activities, crafting perfect family memories for kids and parents alike.
The inaugural "LEGO Creative Carnival Exhibition"”is exclusively unveiled,with top-tier creations making their first appearance.
Ingenious LEGO cities, cool and realistic LEGO racing car models, vivid LEGO heroes... At the opening ceremony of the LEGO Explore Summer Festival, the "LEGO Creative Carnival Exhibition" was also unveiled for the first time..This is the richest ever exhibition of LEGO Master Builder works, featuring more than 30 carefully selected top-tier creations making their public debut. All LEGO-loving kids and adult fans can witness the original forms of these masterpieces with exceptional detail, fun, and artistic flair at the LEGO Explore Center in Shanghai. Throughout the entire summer vacation, the "LEGO Creative Carnival Exhibition" will be displayed inside the glass house at the LEGO Explore Center, taking more LEGO enthusiasts on a journey into the infinitely creative world of LEGO.
Meanwhile, on the exclusive unveiling day of the "LEGO Creative Carnival Exhibition," three LEGO Master Builders were present to personally explain the stories behind the works and their unique creative inspirations to the children. Even more creatively, they teamed up with young LEGO builders and fan families as “mentors” in the building competition during the second week of the LEGO Explore Summer Festival. Under the guidance of the LEGO Master Builders, the children created unique “ninja weapons” filled with laughter, while also gaining new skills and growth through hands-on practice and teamwork.
Children are creating unique “ninja weapons.”
Creativity knows no hierarchy—the joy and inspiration gained through creation will be the most precious summer gift for the children. They will explore a colorful world of creativity built from LEGO bricks, unleash their creative passion, and enjoy a joyful and meaningful summer vacation.
More exciting experiences await to explore a joyful summer.
In addition to the "LEGO Creative Carnival Exhibition," the LEGO Explore Summer Festival will continue to bring surprises to children throughout the summer..In early August, the "Giraffe Summer Pool Party" will make a dazzling debut, where children can spend a fun and cool summer day with the iconic “giant giraffe” at the LEGO Explore Center in Shanghai. At the end of August, the most popular fan family, selected through online voting, will compete in the final challenge of the LEGO Explore Summer Festival to win the ultimate grand prize—a direct flight to LEGOLAND Japan—doubling the fun..
Moreover, more play and creative experiences await children and their parents to discover at the LEGO Explore Center in Shanghai..In the brand-new themed area full of mysterious LEGO tech wonders — the LEGO Ninjago Training Camp — children can build confidence, courage, and teamwork by overcoming challenges in the Laser Maze, Crossing the Fire Line, Ninjago Cyclone, and Ninja Arena. Children can also create happy and unforgettable childhood memories in the other ten themed areas at the LEGO Explore Center in Shanghai: they can decorate homes for LEGO Friends using LEGO bricks, experience magical effects and exciting plots in the LEGO 4D Cinema, or build their own mini race cars in the LEGO Racers Arena for an adrenaline-fueled speed showdown..
The official WeChat store platform of the LEGO Explore Center in Shanghai has also been newly launched, making online ticket purchases more convenient..Purchasing a family combo ticket on the official WeChat store not only offers a discounted price but also includes a beautiful LEGO lunch box..Additionally, children and their parents can purchase the newly launched Parent-Child Midweek Card at the official ticket office of the LEGO Explore Center in Shanghai for just 800 RMB, allowing one adult and one child to enjoy the center together. The Parent-Child Midweek Card is a real-name card valid until December 31, 2017. Cardholders can visit multiple times on weekdays (excluding weekends and holidays) to fully enjoy a creative and joyful summer..
For more promotional activities, please stay tuned to the official website of the LEGO Explore Center in Shanghai (Link: http://www.legolanddiscoverycenter.cn/Shanghai) and WeChat platform (WeChat ID: LDC_SH) to purchase tickets and enjoy more benefits..
- Venue address: 2nd floor, indoor atrium, Changfeng Joy City, No. 196 Dapu River Road, Shanghai
- Ticket prices: 180 RMB per person for on-site purchase; 150 RMB per person for weekdays, 160 RMB per person for weekends, and 180 RMB per person for statutory holidays when booked in advance on the official website (booking required one day in advance). Annual all-access passes for children/adults are 800 RMB per person. Children under 1 meter can enter for free.
- Operating hours: Monday to Sunday, 10:00–20:00 (latest entry time 19:00); the entry date and time slot can be selected when booking tickets.
- Special policy: To provide a safe and trustworthy play environment for children, the venue requires that at least one child (under 18 years old) be accompanied by one or more adults (individuals aged 18 and above are considered adults) to enter.
About the LEGO Explore Center in Shanghai
The LEGO Explore Center in Shanghai is an indoor playground built from thousands of LEGO bricks, operated by global family entertainment giant Merlin Entertainments Group. It is China’s first and the world’s 17th LEGO Explore Center. The center features 10 major LEGO-themed areas, offering an average 2–3 hour indoor interactive play experience designed specifically for families with children. Its unique learn-through-play philosophy allows children to unleash boundless imagination and creativity while having fun. The LEGO Explore Center in Shanghai is committed to creating unique, inspiring, and exciting LEGO play experiences, encouraging children to take the lead in play and develop five key skills:
1) Hands-on. Allowing children to create and build using LEGO bricks with their own hands.
2) Expression. Through role-playing, children can learn good values and develop the ability to express and communicate their views on things.
3) Movement. It helps children understand the possibilities and limitations of their bodies, and perceive and explore motor skills.
4) Imagination. Parents can accompany their children to explore endless possibilities among thousands of LEGO brick combinations.
5) Cooperation. Children and parents play together, interact, influence each other, and enrich each other’s play experiences.