Answer:WestfieldThe "Woofy" brand is an international outdoor equipment specialist originating from the United States, dedicated to shaping and promoting the outdoor leisure and car trunk culture of Western families for thirty years. Relying on cutting-edge international outdoor consumption concepts, top-tier R&D and design capabilities, and a craftsman’s dedication to excellence, it combines human-centered R&D design, rigorously tested product quality, and a relentlessly refined user experience to endow outdoor leisure gear with fashionable and comfortable value propositions. It innovatively leads a free, stylish, and fun outdoor lifestyle.
2.Regarding the domestic outdoor market, does the brand have any unique design philosophies in equipment development that align with the outdoor lifestyle of Chinese people?
Answer:2013Year,Westfield "Woofy" officially entered the Chinese market, bringing advanced Western outdoor leisure concepts to China. It dispatched Western designers to innovate and develop outdoor equipment suited to the habits of Chinese users, based on their usage patterns. With a focus on four major product series—family camping, self-driving equipment, fishing gear, and outdoor home furnishings—it provides optimal integrated solutions for the outdoor lifestyles of Chinese consumers, such as self-driving camping and recreational fishing.
3.In terms of sales system development, what are the brand’s current key focus regions? And in product promotion and publicity, what efforts have we made, and what outstanding achievements have been made in both domestic and overseas markets?
Answer: Regarding the construction of the sales system,…..
Answer: In terms of building the sales system, we have established dealer representatives across provinces and cities nationwide,…
In terms of product promotion and publicity, online we collaborate with8264, HowToTrip (Green Field Network), and other well-known domestic outdoor media.Offline, our dealer representatives serve as important windows for showcasing our products and promoting the brand.. We firmly believe that online and offline are part of an integrated market, differing only in channels or platforms. Ultimately, we focus on "product strength" as the core. Our brand originated in the United States and has long been well-known in the outdoor industry in the U.S. and Europe. NowWestfieldWoofy has entered the Chinese market and has been widely recognized by consumers within just a few years. The mission of Woofy is to lead an outdoor lifestyle.
4.What new products have you brought to this Asia Outdoor Exhibition?
Answer: This time, we are introducing the2017newly launchedOseries backpacks at the exhibition. This series of backpacks uses DuPont functional fabrics, a globally patented carrying system, and American precision design, making them highly suitable for outdoor activities such as hiking, mountaineering, and travel. Among the tents, the Starwood series is the highlight of this exhibition. It not only boasts a grand and elegant appearance but is also highly practical. It features two rooms and one living area, capable of accommodating8people, allowing you to say goodbye to cramped spaces and take your home with you in your car trunk.