The 2018 Spring/Summer New Product Launch of Shenzhen Himalaya Was Successfully Held

On June 28, under the joint witness of numerous dealers present, the 2018 Spring/Summer New Product Launch of Shenzhen Himalaya Trading Co., Ltd. achieved great success.

2017 marked the 15th anniversary of Shenzhen Himalaya. At the beginning of the launch event, Lin Xiongjian, President of Shenzhen Himalaya, reviewed the company’s journey over the past 15 years. It all started with a simple idea: to sell the best gear so people can explore without worry. On August 3, 2002, the company’s founders Daxiong and Xiaomu established Shenzhen Himalaya. Starting as an outdoor gear retail store, it evolved into the exclusive agent for European and American outdoor brands in China starting in 2005, and further expanded its agency business from outdoor gear to running and sports medicine equipment in 2015.

Over the past 15 years, Shenzhen Himalaya has become one of the few one-stop suppliers of outdoor products in China, a promoter of specialized outdoor sports, and an advocate for outdoor lifestyles. With a corporate style that is fast, simple, and humble, the company focuses on representing professional European and American outdoor brands in the Chinese market, dedicated to introducing high-quality outdoor gear and providing comprehensive support for consumers to connect with nature and engage in outdoor activities safely and conveniently.

At the event, Shenzhen Himalaya unveiled innovative new outdoor and running products from its key represented brands to attending dealers:

'In the 2018 Spring/Summer season, Black Diamond, the American professional climbing and skiing brand, launched a brand-new series of climbing shoes and expanded its climbing rope product line; the newly introduced ATC-Pilot belay device and Distance FLZ trekking poles offer enhanced safety, smoothness, and durability.

'Outdoor Research, the American outdoor brand, continued to strengthen its classic products in traditional strong categories (such as Helium, Foray, and Echo), while also launching numerous new products in climbing, mountain training, and mountain lifestyle categories.

'Vasque, the American outdoor brand, upgraded its highly acclaimed trail running shoes Constant Velocity and Trailbender to their second generation; the Saga GTX heavy-duty hiking boots innovatively feature an engineered mesh hybrid upper; and the Mesa Trek mid-cut hiking boots were specially designed for female users.

'Brumano, the Italian outdoor brand, restructured its product line, significantly improving comfort while maintaining its consistent professional quality.

'SR, the American outdoor brand, released 2018 new products that meet broader needs in trail running, motorcycle/bike touring, and family camping.

'Nathan, the American sports brand, launched a new signature series hydration vest for athletes and developed a new QuickStart series tailored for beginner runners.

'Ultimate Direction, the American outdoor brand, updated its signature vests, officially entering the 4.0 era from the 3.0 generation.

At the dealers’ dinner that evening, Lin Xiongjian presented the “Shenzhen Himalaya 15th Anniversary Long-Term Partner Commemorative Ice Axe” to 40 dealers—including Beijing Sanfo, Hangzhou Fengxue, and Kunming Meili—who had partnered with the company for over 10 years. The ice axe symbolizes the spirit of scaling new heights and reaching even greater summits.

From June 29 to July 1, the 2018 Spring/Summer new products showcased at the launch, along with the full range of nearly 20 outdoor and running brands represented by Shenzhen Himalaya, were open to national retailers, outdoor and running organizations, and professional audiences. Visitors from across the country experienced many of these new products, which were making their first appearance in China.

On June 29, Shenzhen Himalaya and Xingzhi Exploration jointly held a press conference announcing that, as a leading one-stop supplier of professional outdoor and sports products in China, Shenzhen Himalaya would provide comprehensive product solutions for the 800 Miles Ultra Race with its top-tier equipment from the Ultimate Direction, Black Diamond, and Vasque brands. Lin Xiongjian stated that the DNA of these brands aligns very well with that of the 800 Miles Ultra Race, and he hopes these professional products will assist participants in competing more safely and efficiently.

All staff members of Shenzhen Himalaya