On July 2, 2017,

the 12th Asia Outdoor Expo drew to a successful close to the applause of the crowd.

(Recommended to view under WiFi connection)

Retrospective %?2017 Asia Outdoor Expo

◆ The 2017 Asia Outdoor Expo covered an exhibition area of 48,000 square meters.
◆ It gathered 617 well-known domestic and international brands.
◆ Over the four-day event, a total of 19,373 visitors attended the expo.
◆ In addition, the overall quality of the expo saw significant improvement. Forums, lectures, and sharing sessions held concurrently were all packed and received high praise from attendees.

Now, let us take you

on a review of the full highlights of the 2017 Asia Outdoor Expo.

(Recommended to view under WiFi connection)

Dialogue %?My Take on the Asia Outdoor Expo

Messe Friedrichshafen GmbH (Europe Outdoor Show), Germany
Marketing Director Ludwig Meier

"I felt this year’s Asia Outdoor Expo was really great. Especially seeing the innovative products and the changes in the Chinese outdoor market: outdoor is moving into the city, and camping is on the rise. These may become important factors in the future development of the industry. I’d say: the expo was perfect, and everyone should participate again next year."


361 Degrees International Limited (361°)
Product Director Shi Weijie

"The running zone at the Asia Outdoor Expo is very suitable for promoting a professional sports brand like ours, so we prepared experiential products for the show. The expo was very well done, including the overall atmosphere and the accompanying activities such as the Top Ten Running Groups selection and the on-site running sharing lecture. Through these events, we can better understand industry trends and also facilitate exchanges with peers."

Nanjing Biancheng Sporting Goods Co., Ltd. (ALPINA, HALTI, HEAD, LEKI, LOWA, NORTHLAND)
Vice President Guo Junwen

"The Asia Outdoor Expo is a very important platform for the development of China’s outdoor industry and even more so a communication platform for insiders within the industry. We have witnessed the growth of both the Asia Outdoor Expo and even the Chinese outdoor sector. For 12 years, we’ve exhibited here every year, and thanks to this platform, our excellent European brands have achieved strong development in the Chinese market."


Gaosheng Hongxuan Brand Operation (Shenzhen) Co., Ltd. (Alpine Pro, DJI, Easoul, Yuedong Sports)
Marketing Director & CEO of Yuedong Sports Zhang Mingyu

"Participating in the Asia Outdoor Expo has had an impact on us. On one hand, the expo serves as a great window for agents to learn about our products more quickly. Second, on-site we can connect with some fabric and accessory suppliers and let them know our promotional themes for the year. Third, it allows department stores and outdoor shops, as well as promotional and channel media, to see our brand image."


Beijing Ice Storm Trading Co., Ltd. (Black Ice)
General Manager Jiang Jiantao

"The peak season for down garment sales is winter, so the timing of the Asia Outdoor Expo is perfect for product promotion, ordering, and attracting dealers to visit and make purchases."

Hangzhou Xinhuofeng Outdoor Products Co., Ltd. (Fire-Maple)
Marketing Director Wang Xi

“The Asia Outdoor Exhibition is a highly professional event that brings us very direct orders. The impact of this exhibition on us is significant. A considerable number of our clients first saw our new products, our brand style, and our team through the Asia Outdoor Exhibition. This gave them more confidence in us, and they chose to move forward with us.”


Guangdong Nalite Mobile Lighting Co., Ltd. (GLOTOOB, NEXTORCH, NEXTOOL, NITEIZE, Tekut)
Marketing Director Huang Hewen

“At the Asia Outdoor Exhibition, we meet many outstanding peers and professional distributors. Every year, everyone gathers at this platform, and even through events like the Lobster Banquet and the COA Outdoor Summit Forum, we engage in industry exchanges, peer discussions, and conversations about the current state of the industry and predictions for the future. There are still some overlooked areas in the industry, such as clubs and guides. The Asia Outdoor Exhibition can leverage its platform advantages to re-energize and activate these groups.”

Beijing Orion Outdoor Products Co., Ltd. (Lehero Orion)
CEO Wang Wanyu

“In the future, I hope the Asia Outdoor Exhibition becomes even stronger, attracting resources from different circles—whether sports, outdoor, travel, or agriculture—and building various cooperative relationships through the exhibition.”


Ningbo Naturehike Outdoor Products Co., Ltd. (Naturehike)
Product Director Yan Wenjie

“The Asia Outdoor Exhibition is like a big party, a big family. On this platform, we meet new friends and reunite with old ones. Compared to last year, our booth has doubled in size, more people know about our brand, and we’re seeing more targeted clients. I hope the Asia Outdoor Exhibition can continue for 20, 30 years... As long as you’re here, I’ll keep coming back.”

Ningbo Snowwolf Outdoor Clothing Co., Ltd. (Snowwolf)
Chairman Cao?

“Through the exhibition, we’ve connected with distributors, established sales relationships, and shared activities and insights with friends in the outdoor community. The Asia Outdoor Exhibition team also works with us to brainstorm and collaborate, helping us secure better and new resources, such as travel and campsite projects. Going forward, we plan to develop more cooperation and promotion efforts with the Asia Outdoor Exhibition.”


Suzhou Yingde Garment Co., Ltd. (Tentoo)
General Manager Ling Mingzong

“The Asia Outdoor Exhibition is a great platform. If you have solid products, you can meet niche customer groups in China through this platform and quickly open up the market. We’ve recruited hundreds of clients, large and small, and many of them have opened specialty stores. The boost has been significant.”


Shanghai Uto Industrial Co., Ltd. (UTO)
General Manager Zhang Kai

“The Asia Outdoor Exhibition provides us with a comprehensive cooperation platform and is a partner in our brand promotion. For example, we collaborated with the Asia Outdoor Exhibition on a sharing session for runners, using the platform to interact with runners and fans. I think the Asia Outdoor Exhibition did well this year. Even though the outdoor industry is currently facing challenges, the customers coming to our booth are becoming more targeted, and dealers have a high level of recognition and confidence in us.”