As autumn approaches and festive holidays draw near, Wugong New Energy Vehicles & Wugong Travel· The press conference for the 10th Pingxiang Wugong Mountain Tent Festival 2017 was grandly held on August 7 in Pingxiang, Jiangxi. Leaders from the Pingxiang Wugong Mountain Scenic Area Management Committee, Jiangxi Zijinjiangfa Automobile Co., Ltd., Pingxiang Tourism Development Commission, Jiangxi Wugong Mountain Yimei Tourism Culture Co., Ltd., and the Pingxiang Wugong Mountain Marketing Company were all invited to attend. Numerous notable figures from all walks of life, corporate representatives, club influencers, and dozens of journalists from the media were also present, all joining forces to celebrate this major outdoor event.
It is reported that this event is hosted by the Pingxiang Wugong Mountain Scenic Area Management Committee, sponsored by Jiangxi Zijinjiangfa Automobile Co., Ltd., and organized by Jiangxi Yimei Cultural Media Co., Ltd., Wugong Mountain Marketing Company, and Jiangxi Wugong Mountain Yimei Tourism Culture Co., Ltd., with co-organization and joint promotion by the Pingxiang Mountaineering Association and Lingdong Shanshui Marketing Consultants (Beijing) Co., Ltd. It has attracted strong attention and extensive coverage from top-tier media both within and outside the industry, including Sina, Sohu, Tencent, and Lvye, creating an exceptionally lively atmosphere on site.
According to information from the conference, the Wugong Mountain Tent Festival has gone through nine years, with participant numbers growing from4,000 in 2008 to over 40,000 in 2016, making it the largest and most attended tent festival in China. This year marks its monumental 10th anniversary celebration.
This edition of the Tent Festival takes“A Decade of Brilliance · A Win-Win with the ‘Trekking Tribe’” as its theme slogan. As the annual highlight of Wugong Mountain, the event will be divided into four segments: the first, Qixi Chapter “Camping Together · Sharing Youth,” from August 26 to 27; the second, Gratitude Chapter “Ten Years of Outdoor · Journeying Together,” from September 9 to 10; the third, Carnival Chapter “Outdoor Rhythm · Continuing the Legend,” from September 16 to 17; and the fourth, National Day & Mid-Autumn Chapter “National Day Daily Fun · Camping Carnival,” from October 1 to 7. These will be sequentially held at the Guanyindang Outdoor Campsite on Wugong Mountain. Domestic and international guests will gather on Wugong Mountain to celebrate the festival together.
Zhong Wei Deputy Secretary of the Party Committee and Director of the Management Committee, Pingxiang Wugong Mountain Scenic Area
It is also learned that the transportation service for this Tent Festival is supported by the“Wugong Travel” APP developed by Jiangxi Zijinjiangfa Automobile Co., Ltd.WugongTravel is a mobile internet product focused on public transportation services, consisting of three core offerings: “Bus,” “Shuttle Bus,” and “Urban Shuttle.” It has covered over 350 major cities nationwide with downloads exceeding ten million. Participants in this Tent Festival can use the app to optimize their travel routes and choose suitable transportation. It is foreseeable that the strong collaboration between the Tent Festival and Wugong New Energy Vehicles & Wugong Travel will deliver an even better experience for visitors from afar.
Wugong Mountain is home to rare and unique100,000 acres of alpine meadows, making it highly suitable for outdoor activities and earning it the reputation as the one-of-a-kind “Cloud Prairie, Outdoor Paradise.” In recent years, the fame of the scenic area has continued to rise, becoming an annual must-visit destination for outdoor enthusiasts and tourists from both China and abroad. Enthusiasts from countries such as the United States and Italy have also come specifically to experience it. The annual Wugong Mountain Tent Festival has successfully entered the international stage, becoming a renowned global event and has even been featured in Time magazine in the United States.
Chen Fen Party Committee Member and Discipline Inspection Commission Secretary, Pingxiang Wugong Mountain Scenic Area
This year’s Wugong Mountain Tent Festival adopts a phased registration approach based on green and environmental protection principles. Registration dates are: Qixi Chapter fromAugust 1 to August 20, Gratitude Chapter from August 15 to September 5, and Carnival Chapter from August 20 to September 10. Participants can register on the official website of Pingxiang Wugong Mountain.
According to the organizing committee, this edition of the Wugong Mountain Tent Festival has once again comprehensively expanded beyond its core camping elements. With a focus on exciting rock and electronic music, romantic youth-oriented matchmaking, and a variety of colorful entertainment activities, in addition to traditional team backpacking races, highland tug-of-war, slacklining, and other outdoor events, there will also be highly popular activities such as outdoor gear exhibitions, a million-person environmental protection signature campaign, Cloud Gourmet Festival, and personalized graffiti. Emotional interaction programs are also set to become a highlight for young people.
Chen Lihu Party Committee Member and Deputy Director of the Management Committee, Pingxiang Wugong Mountain Scenic Area
Notably, this year’s Wugong Mountain Tent Festival has invested more resources into its musical performances, taking the number of concerts and their scale to a new level, setting the stage for sold-out events. Trekking enthusiasts and music lovers alike will enjoy full interactive experiences and share in a feast of China’s outdoor music.
“To provide visitors with a brand-new outdoor experience, Wugong Mountain has not only enhanced its appeal through soft activities but has also made significant investments in hardware. Over 50 million yuan has been invested in constructing a brand-new Guanyindang Outdoor Campsite. To date, 300 elevated camping platforms, an outdoor-themed plaza, campsite service centers, and a professional performance stage have been completed. With the gradual maturity of Wugong Mountain’s outdoor campsite and the considerable development of an international top-tier outdoor event, we believe this year’s Tent Festival will offer visitors a fresh experience unlike any before!” said Yan Gang, head of the Pingxiang Wugong Mountain Marketing Company.
In recent years, the Pingxiang Wugong Mountain Scenic Area has developed rapidly, with increasing visibility and influence, becoming a key tourism highlight supported and promoted by Jiangxi Province. The Tent Festival itself has also become a symbolic cultural icon of the scenic area and a nationally recognized outdoor brand. It plays a pivotal role in further developing outdoor experience-based tourism on Wugong Mountain, enhancing new tourism formats, and sustainably driving rapid growth in the local tourism economy.
With the arrival of the 10th anniversary of the Wugong Mountain Tent Festival, this year’s event is, in a sense, of milestone significance and will serve as a rapid catalyst for the mountain's accelerated development, major transformation, and profound change. As an outdoor paradise facing the nation and the world, welook forward to Wugong Mountain, grounded in the concept of large-scale outdoor marketing and comprehensive tourism strategies, achieving leapfrog development on its existing foundation—growing stronger and larger to become“a world-renowned outdoor tourism destination.”