Hosted by the Austrian National Tourist Office,the large-scale online interactive campaign “Vote for Austria’s Most Beautiful Cultural & Natural Destinations”8oncame to a successful conclusion. Over the course of one month, the Austrian National Tourist Office presented Austria’s diverse tourism offerings from both the "Austrian Culture" and "Austrian Nature" perspectives throughofficial content displays, user-generated content showcases, and voting interactions,offering participants an eye-opening and transformative experience.
It is reported that the event7from October 20to November 198lasted 31 days, during which a cumulative total ofover 2,000participants took part, accumulatingtens of thousands70of likes, with over3,000 photos uploaded in the user zone,1000numerous written entries submitted,and nearly 50videos uploaded. Participants came from all over the country, and thanks to their strong support,29 tourist destinations in Austriacompeted enthusiastically to become the most popular“Most Beautiful Austrian Travel Destination”in the hearts of users, showcasing their beauty without reservation.In the end,ViennaandSalzburgsecured their top spots37053and34239one likestood out from the competition to become the[most beautiful Austrian cultural/natural destination] in the hearts of users,allowing Austria, which was relatively unfamiliar to many, to fully reveal its unique charm woven from culture and nature, sparking a wave of nationwide participation.
Prior to the event, many Chinese people’s impression of Austria was limited to royalty, culture, music, and luxury shopping. Now, through videos, texts, and photos spontaneously uploaded by netizens, the audience has come to know and understand a colorful and perfect Austria from a more authentic and objective perspective. Through the eyes of travelers, we’ve discovered and been amazed by Austria’s dual travel experience that combines artistic culture and natural outdoor adventures—we’ve seen Austria’s crystal-clear lakes, glistening glaciers, emerald-green forests, and the beautiful Blue Danube, as well as the filming locations of the James Bond movies, the homeland of Princess Sissi, and even recreations of scenes from The Sound of Music.
We believe all participants inthe “Most Beautiful Austrian Cultural/Natural Destination in My Heart” selection event are most interested in the top prize—theround-trip air tickets between Beijing and Austria worth nearly ten thousand yuan, specially prepared by Austrian Airlines.”Reporters learned from the Austrian National Tourist Office that due to the large number of participants, staff are currently busy compiling and analyzing the event data. The final results will be announced soon via the official Weibo and WeChat accounts of the Austrian National Tourist Office. Everyone is encouraged to stay tuned to get the winning information as soon as possible.
In recent years, with the rapid growth of outbound tourism among Chinese citizens, Austria has become a favored travel destination for Chinese tourists, with the number of Chinese visitors to Austria experiencing explosive growth. It is believed that the successful hosting of this event will once again spark a wave of interest in Austrian tourism and help promote exchanges between China and Austria. We look forward to the Austrian National Tourist Office continuing to bring more exciting events to the Chinese audience.