2017 Asia Bike Expo —— The Rise of Domestic Brands and the Integration of Cross-Industry Concepts

whether it’s the dazzlingprofessional “killer gear”,

or the ever-popularshared bikesthat continue to generate buzz across industries;

not everyindustry summitcan offer such an intense brainstorming experience,

and not everybike academydares to guarantee you’ll leave with a wealth of knowledge;

what we strive to present and what you truly want to see

is right here ——

the 2017 Asia Bike Expo & Experience Day!

The 2017 (7th) Asia Bike Expo & Experience Day will officially kick off on September 14–16 at the Nanjing International Expo Center. As an annual industry event in Asia, this year’s expo features a “well-balanced” lineup of exhibitors:On one side,international brands such as Cannondale, Gusto, Lapierre, Norco, Ridley, Shimano, Specialized, and 3Twill showcase their latest top-tier bikes; on the other side, domestic brands are rapidly rising,with leading names like Fuji-ta, Jinlun, Kelin, Langtu, Misser, ofo, Qianlituo, SAVA, Xidesheng, Xiaomi Bikes, and ZGLalso bringing out their flagship products. The “hidden rivalry” between these two sides is definitely something to look forward to!

Besides the eye-catching highlights, another major attraction of the Asia Bicycle Exhibition every year is the series of accompanying events that bring “endless new experiences”! The three-day Asia Bicycle Exhibition promises non-stop excitement!

Learn something useful: from industry reports to a single screw

The 3rd Asia Bicycle Exhibition Industry Summit

Time: September 15, Venue: Meeting Room 9202, 2nd Floor, Hall 9

Although the growth rate of the bicycle industry has slowed, with the continued rise of the broader sports concept, capital remains relatively highly focused on the sport cycling industry. The 3rd Asia Bicycle Exhibition Industry Summit closely follows industry hot topics. It will not only release for the first time an authoritative"2016 China Sport Cycling Industry Report", but will also facilitate in-depth industry discussions and sharing around key topics such as “sports towns,” “shared bikes,” “events,” “cross-industry integration,” “cycling culture.” The summit will also invite senior professionals from both domestic and international cycling industries for dialogue, sparking inspiration through interaction.

Asia Bicycle Exhibition Bike Academy

Time: September 14–16, Venue: 9.7310, Hall 9

Therepair and customization technical skillsof bike shops are a major draw for customers. Through our exchanges with shops, we’ve found that both shops and technicians are seeking more high-quality opportunities fortechnical upgradesandindustry networking—technical exchanges are increasingly valued by shops. Technicians from component brands, familiar with product design concepts and structures, along with their wealth of experience, can often provide more detailed insights and fresh perspectives.To this end, the Asia Bicycle Exhibition Bike Academy establishes the perfect learning platform: the 2017 Bike Academy offers atwo-and-a-half-daycourse and will invitetop original equipment manufacturers’ techniciansShare the latest professional technology in the industry to help bike shops grow healthily.

Do something different: ages 26 & 6

Demo Days Experience

Time: September 14–16, Location: Hall 9A

The Demo Day experience at the 2017 Asia Bike Show will be heldat the same time and venue as the exhibitionfor three consecutive days, aiming to make the entire exhibition period exciting and fun. This year’s Demo Days will not only offer test rides of complete bikes but also feature two thrilling new events—[Cyclo-Cross Off-Road Cycling Experience], where you can experience the unique terrain of cyclo-cross races and test ride top-tier cyclo-cross bikes from around the world;[PUMP Two-Person Challenge], where Beijing Benliu Extreme will bring a “modular wave track” PUMP TRACK course. At the Demo Days, they aim to offer PUMP enthusiasts the most exciting and challenging terrain possible.

Kids’ Cycling

Time: September 14–16, Location: Hall 8 & Hall 9

safety awareness in sportsandthe spirit of cyclingto children and their parents. The 2017 Asia Bike Show will continue to develop children’s cycling activities, collaborating with exhibitors and training institutions to offer a series of fun children’s cycling activities covering nearly2,000 square metersover the course ofthreedaysduring the exhibition:PUKY Kids' Bike Training Camp,2017 German PUKY Ride Festival — Nanjing Station,the 4th Asia Bike Children's Safety Cycling Challenge— all dedicated to safe and joyful cycling experiences.

Check out something interesting: “Two Wheels” Beyond the Ordinary

Premium Two-Wheel Zone

Time: September 14–16, Location: Hall 8

Building on the concept of a “show within a show” in the classic exhibition area, the 2017 Asia Bike has been completely upgraded to create the [Premium Two-Wheel Zone], overturning your conventional notion of “two wheels”! The zone will make its first attempt to introducecutting-edge new models amonghigh-end motorcycles,as well astop-tier global bicycles — this year there will be quite a few handcrafted bikes on display at the venue![The Premium Two-Wheel Zone] will also invitepremium bicycle dealers,,top custom DIY bike shops (studios) and techniciansto the event, establishing China’s first high-end bicycle shop exchange platform. Whether you’re a top-tier cycling enthusiast in the industry or a brand merchant, this is the place to be!

E-Assist Zone

Time: September 14–16, Location: Booth 9.7720 in Hall 9

Electric-assist bicycles (E-Bikes), which rely mainly on human power supplemented by electricity, offer effortless riding and are convenient and fast. With the rapid growth of electric-assist products in Europe, an increasing number of Chinese companies are stepping up the promotion of such products.The Asia Bike Show,,Jiangsu International Trade Promotion Center,,Germany’s ExtraEnergy,will jointly create this year’s [E-Assist Zone], introducing foreign electric-assist products while also promoting domestic high-quality E-Bike products. The zone will focus on showcasing the concept of e-assist and strive to present E-Bike products for different usage scenarios and functions.

Competition & Triathlon Zone

Time: September 14–16, Location: Hall 9

The 2017 Asia Bike Show will continue to set up a Competition & Triathlon Zone at the exhibition site to promote cycling culture and spread healthy cycling concepts. The exhibition provides a rich showcase platform for competition organizers to facilitateconnections between event organizers and brands,,clubs,,dealers,,Cycling enthusiastscan communicate, interact, and negotiate more effectively. The dedicated area will continue to bringtriathlon-related productsas well asthe POWERMAN Indoor Challengeevent,keeping the triathlon spirit alive and well.

Explore new e-commerce innovations

Time: September 14–16, Location: Hall 9

The 2017 Asia Bike Show joins hands withJD.comandSuning,two major domestic e-commerce platforms, to create an “Online Exhibition Hall” for visitors—new formats, new experiences. There will also be online activities such as on-site QR-code discount shopping carts, all for you.

Free admission now available.

1. PC registration link:http://www.asiabike-show.com/index.php?m=Visitor&a=login

2. Mobile registration: Follow the official WeChat account [Asia Bike Show] below, reply with “registration” or the number1to get free entry.