Summary:The 26th Eurobike: Attracted 42,590 trade visitors from 101 countries (2016: 42,720); an additional 22,160 cycling enthusiasts joined on Eurobike Festival Day; 1,654 media representatives were present for coverage; the new concept for the 2018 edition was well received.
Friedrichshafen, Germany -- Reported by Nanjing Ningfei: For the global cycling industry, Eurobike remains a key platform that no industry player can afford to miss. With 42,590 trade visitors and 22,160 cycling fans on the final Bike Festival Day, attendees from 101 countries gathered by Lake Constance for the world’s largest bicycle trade fair. Here, visitors could explore the latest cycling gear from 1,400 exhibitors across 50 countries, witness premieres of the newest bike models, and learn about future services. “Eurobike 2017 was a great success in fostering business collaborations and technological exchange.”For many clients, this is their most important annual meeting and an excellent opportunity to engage directly with decision-makers from leading global brands.” said Klaus Wellmann, President of Messe Friedrichshafen, summarizing the 26th Eurobike.
The numerous new bike launches and cutting-edge technologies on display generated significant buzz. Not only in Germany, but also among professional dealers from many other countries, the innovations showcased across various fields at the expo were highly valued. Stefan Resinger, Project Manager of Eurobike, commented: “We are very satisfied with this year’s show, even though it experienced several rainy days following a sunny opening.The consistently high quality of trade visitors, combined with the event’s location in one of Europe’s top cycling markets, ensures that Eurobike 2017 continues to be a reliable platform for business and product showcasing.” This year, international visitors accounted for as much as 62% of the total attendance.
“E-bikes will become increasingly prominent”—a trend that became even more evident after four days of exploring the exhibition. Visitors moving through the halls could clearly sense that in the future, motors could be integrated into various types of bicycles, and Eurobike witnessed further refinements in e-bike technology. “At this year’s Eurobike, it became clear how significantly e-bikes contribute to the ‘renaissance of cycling.’ More and more people are showing strong interest in this intelligent, futuristic mode of transport. Fast, flexible, and sustainable—e-bikes deliver all of this. Eurobike provides the ideal platform to introduce this innovative technology to the public,” said Tamara Winograd, Marketing Director of Bosch eBike Systems.
Many industry experts believe that Eurobike offers an ideal and professional platform for the cycling sector. Volker Dohrmann, Brand Manager of bicycle manufacturer Stevens, summarized the event: “We are very satisfied with the quality of the show and the visitor flow. The number of trade visitors, dealers, and orders was highly satisfactory, even better than in previous years. We really enjoyed the atmosphere in Friedrichshafen and are optimistic about the 2018 edition!”
Reported by Li Zhenkun, Sales Manager of Jinlun, commissioned by Beijing Demans
The “2016 China Sports Bicycle Market Report” was released on-site at Eurobike
Project leader Dirk Heidrich expressed his satisfaction: “The Industry Summit, as a hub for key discussions, along with the Eurobike Academy—which hosted numerous conferences, workshops, and studios—demonstrated strong professional authority.” Additionally, the Eurobike Industry Award and the seven themed zones of the Eurobike Festival Day, known for their high interactivity and rich industry insights, were also very popular with the public. Other highlights of this year’s show included a variety of cycling travel gear from the Bike Holiday section, cycling performance exhibitions, fashion shows, and an Experience Day offering 3,000 test ride bikes.
Professional visitor satisfaction at Eurobike 2017 was also extremely high. Surveys showed that 93% of trade visitors considered the event (very) important. Meanwhile, Eurobike once again became a major focus of media coverage, with 1,654 journalists and bloggers from 39 countries extensively reporting on the show.
New Concept and Early Date Announced for Eurobike 2018
The organizers were delighted by the broad acceptance of the new Eurobike concept.
In response, Martin Schambach, Brand Director of Focus Bikes,The middle date, July 7th, will feature various industry activities such as conferences, test rides, press conferences, closed-door meetings, and more.
Free admission to the exhibition!
1. PC registration link:http://www.asiabike-show.com/index.php?m=Visitor&a=login
2. Register via mobile:Follow[Asian Cycling Expo]official WeChat account, and reply with“registration”ornumberon the homepage1to attend the expo for free.