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2017 Asian Cycling Expo – Yatachi Health Activity: Cross-industry Integration Strategy for Asian Events and Cycling Tourism

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — From September 14–16, the annual highlight of the Asian Cycling Expo is back in full glory. Yatachi and Master Kong Beverages join forces once again under the theme ‘2017 Yatachi Health Activity – Cross-industry Integration Strategy for Asia.’ This year, not only will they showcase Gusto’s brand-new 2018 bike model featuring “Asymmetric Perfect Balance,” but they will also debut a...

From September 14–16, the annual highlight of the Asian Cycling Expo is back in full glory. Yatachi and Master Kong Beverages join forces once again under the theme ‘2017 Yatachi Health Activity – Cross-industry Integration Strategy for Asia’ as the exhibition title. This year, not only will they showcase Gusto’s brand-new 2018 bike model featuring “Asymmetric Perfect Balance,” but they will also debut a cross-industry integration product that combines professional cycling events with cycling tourism.


Exciting Content,

All at Hall 9, Booth 9.1500 – Yatachi Exhibition Area, at the 2017 Asian Cycling Expo~



Highlight Activities

1. Exploring Tourism Media Forum


Europe’s leading cycling tourism brand ‘Exploring Tourism’ is set to sweep across Asia, joining strategic forces with China’s top cycling event – the Tour of Hainan Island – to create big sports economy opportunities.


Forum: ‘Crossing Tourism with Sports Events – How to Create Big Sports Economy’&Strategic Cooperation Signing Ceremony: Tour of Hainan Island vs Exploring Tourism


Time: September 14, 2017  14:30–16:00

Venue: Yatachi Booth (Hall 9, Booth 9.1500)


Invited Distinguished Guests:

Founder of Joyrun, Liang Feng

Director of Tour of Hainan Island, Zeng Bing

Leshi Sports Anchor, Director Chen (Zihao)

President of Yatachi China, Michelle Yang



2. Expo Activities


Yatachi will present fun and engaging activities on-site,

offering both entertainment and rewards,

including travel discount vouchers worth nearly ten thousand yuan as gifts for visitors.

Visit the Yatachi Booth (9.1500) from September 14–16 to grab these great giveaways.



3. GUSTO 2018 New Product Launch


Gusto (Gusto), the leading Taiwanese carbon fiber road bike brand distributed by Yatachi, will make its exclusive debut at the 2017 Asian Cycling Expo with the all-new 2018 model featuring “Asymmetric Perfect Balance.” Breaking away from traditional frame designs, it pairs with Shimano’s latest R8000 drivetrain system for a bold statement sure to wow the crowds.


● [Asymmetric] Design Elements



ANP Aurora Nano Coating not only enhances scratch resistance and stain protection, but the newly developed finish also boosts color brightness by 40% and extends the longevity of the paint surface.



● Shimano R8000 Complete Drivetrain/Braking System

The Attaque carbon fiber wheelset features an aerodynamic low-drag design that accelerates airflow over the rim surface, effectively reducing drag during riding.

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