Overwhelmed by countless self-driving guides? Not sure where or how to go? Check out eHi Car Rentals’ strategic self-drive project “The Land is So Enchanting,” which covers all of China’s major scenic spots, compiles insights from China’s most seasoned travelers, seamlessly connects regional highlights from all corners of the country, and offers well-planned itineraries plus high-quality self-driving services, allowing you to fully enjoy the most beautiful scenery on earth.
In active response to the national Belt and Road Initiative, building upon its “Quality Self-Drive Route 318” strategy, eHi Car Rentals has gradually expanded coverage to all cities along National Highway 318. With “self-driving tours” as the core theme, the company has gathered experiences from numerous driving enthusiasts, seasoned travel experts, and eHi users. After careful selection and organization, it has successively launched 21 premium routes that showcase the most beautiful and worthwhile destinations in China, including the Sichuan-Chongqing Line, the Colorful Clouds of Yunnan, the Northwest Line, the Qinghai-Tibet Line, and the Hainan Line.
Scenic wonders span the nation from east to west and north to south. The eastern coastal areas boast limitless beauty, such as the Jiaodong Peninsula Route—short but rich, where you can witness the moon rising over the sea; and the Southeast Line, featuring relaxed and pleasant coastal cities like Xiamen and Fuzhou, perfect for strolling along the beach. The south enjoys spring-like weather all year round, warm and gentle, with popular routes like the Hainan Line, the best winter getaway destination, the Colorful Clouds of Yunnan Line, where you can experience the most beautiful April days in Kunming, Dali, and Lijiang, as well as the Guilin-Beihai and Guizhou Kaili Lines, where you can admire Guilin’s world-famous landscapes and explore ancient villages shrouded in misty rain. The west, though sparsely populated, features uniquely stunning scenery, with its distinctive natural geological environments—the Tibetan Plateau, deserts, Gobi, basins, grasslands, and karst landforms—offering naturally formed vistas that are no longer out of reach and can now all be admired. The north differs from the other three regions, showcasing grand and magnificent beauty, such as the North Xinjiang Line with its perennial snow-capped mountains, and the Northeast Line that seems to rival the heavens, both highlighting the region’s majestic splendor.
The 21 premium discounted self-driving route packages are meticulously planned down to every detail—from start to finish, and every attraction along the way—by the dedicated behind-the-scenes team at eHi Car Rentals. At the same time, eHi has selected the latest and trendiest vehicle models, such as the Land Rover Discovery Sport, Toyota Prado, Infiniti QX30, Volvo, and more, to match different routes. Furthermore, eHi Car Rentals has partnered with third parties to offer integrated travel packages covering food, accommodation, transport, and activities, delivering an exciting self-driving experience at unprecedentedly attractive prices.
Moreover, eHi Car Rentals’ “The Land is So Enchanting” project has attracted attention from national media and self-driving enthusiasts. BTV specifically experienced and reported on it, and in line with the routes from “The Land is So Enchanting,” collaborated with eHi Car Rentals to launch a Belt and Road Culinary Journey route.
Today, eHi Car Rentals operates in over 200 cities nationwide, with more than 4,000 offline service outlets, offering a fleet of over 60,000 vehicles across 200+ models. Backed by its strong corporate capabilities, eHi supports the “The Land is So Enchanting” strategic service and is committed to becoming China’s leading car rental and self-driving tour brand. Additionally, eHi Car Rentals actively responds to the national Belt and Road policy, striving to be China’s most beloved car rental brand, earning widespread recognition from consumers.
Everyone can learn more about these unique routes by following eHi Car Rentals’ official website, mobile app, and other channels. Online booking is convenient and cost-effective, with even more special offers on self-driving trips.