According to the "2016 China Outdoor Products Market Survey Report" released by the China Outdoor Brand Alliance (COA), China's outdoor industry has entered the final stage of adjustment, and to a large extent, the outdoor products market in China is showing signs of recovery.
Faced with an overall warming trend across the industry,
the 2018 Asia Outdoor Show is ready to go:
Coordinating and integrating high-quality outdoor resources both domestically and internationally,
through data research and precise positioning,
providing brands with an excellent exhibition platform and efficient business negotiation opportunities,
aiming to promote the clustered development of the outdoor industry.
2018 Asia Outdoor Show Highlights Guide
"While continuing to build a comprehensive service platform, the Asia Outdoor Show also tailors its efforts to specifically boost the development of the outdoor industry. The 2018 Asia Outdoor Show will horizontally drive the industry’s outward expansion by crossing over into the tourism sector, helping outdoor enterprises seize major opportunities from the national tourism development strategy and explore new markets; it will also vertically focus on the needs of local outdoor brands in product development and design, supporting the rise of the main forces in the outdoor industry."
—— Li Yangjun, Project Director of the Asia Outdoor Show
Outdoor Travel Theme Pavilion —— The Future Trends of Camping
As a new member of the tourism industry, the camping site sector has developed rapidly in recent years under the dual stimulation of policy and capital market. Against this backdrop, theOutdoor Travel Theme Pavilionmade its first appearance at the Asia Outdoor Show in 2017 and attracted significant industry attention.
In 2018, the Outdoor Travel Theme Pavilion will be further upgraded, with an exhibition area planned to cover 15000 square meters. It will feature a full range of outdoor-themed travel project resources including camping equipment, campsites and scenic areas, camp education, self-driving tours, RVs, diving, clubs, and more. Themed activities such as the "Outdoor and Camping Integration Development Forum" and business matchmaking sessions — the Outdoor Travel Special Edition — will also continue to shine.All outdoor-themed travel project resources are readily available, and special events such as the "Outdoor and Camping Integration Development Forum" and business matchmaking sessions—featuring an outdoor travel session—will continue to be highlights.
Focusing on China’s Outdoor Industry —— Boosting “Created in China”
The 2018 Asia Outdoor Show will collaborate with relevant industry funds to integrate outstanding domestic and international product design and development teams as well as industry associations,supporting the development of local Chinese outdoor brands.Throughservices and events that are more aligned with industry needs and highly practical — such as the Outdoor Original Development Roundtable, product development and brand resource matchmaking, and the showcase of China Original Outdoor Boutique products —it will offer emerging and growing Chinese outdoor businesses a broader stage for showcasing themselves and more targeted opportunities for capital connection.
Additionally,the 4th COA Outdoor Summit Forum, running-themed series of events, the Asia Outdoor Industry Awards, business matchmaking, and various other industry forums, expert talks, and experiential activities will continue,striving to inject vibrant energy into the outdoor industry.
2018 Asia Outdoor Show Function Interpretation
Precise Business Matchmaking · Efficient Value Addition
The 2017 Asia Outdoor Show welcomed a total of 19,373 visitors from around the world (2016: 19,502), with B2B professional attendees accounting for 95.68% and an exhibition satisfaction rate as high as 95.1%. A total of 617 brands participated (2016: 705), achieving a exhibitor satisfaction rate of 91.6%.
As the most professional business trade and offline networking platform in China’s outdoor industry, the Asia Outdoor Show has accumulated extensive industry resources over twelve years of development. Therefore, it has created targeted events such as “Business Matching” and “Club House” for the e-commerce, events & running groups, and outdoor travel sectors to help exhibitors expand their business channels.In 2018, the Asia Outdoor Show will continue to focus on transforming high-quality industry resources into economic benefits, building an integrated online-offline B2B omnichannel platform, providing the industry with more diverse communication channels, as well as more accurate industry data support.
Professional Media Resources · Omni-channel Promotion
Over the years, the Asia Outdoor Show has maintained in-depth cooperation with mainstream industry media.Relying on its rich media resources, the show not only provides exhibitors with more high-quality promotion platforms but also establishes efficient communication channels between media and enterprises.With the continuous evolution of new media channels, the exhibition site not only invites emerging live-streaming platforms for on-site broadcasts but also arranges key media to conduct exclusive interviews and product features with exhibitors, maximizing the value of participation.
Elite Salon Events · Beyond the “Exhibition”
To promote the sustained development of the outdoor industry, since 2016, the Asia Outdoor Show has selected different cities each year to host both online and offline “Outdoor Elite Salon” events.Industry leaders and elites from various segments of the outdoor field gather together to engage in brainstorming sessions through panel discussions, closed-door meetings, sharing and training sessions, focusing on popular industry topics and common pain points.The launch of the “Outdoor Elite Salon” provides theoretical support for industry development and builds a high-value business networking platform for outdoor professionals. Where will the first stop of the 2018 Outdoor Elite Salon be held? Stay tuned to find out.
June 28 – July 1
The 2018 Asia Outdoor Show ● 2018 Asia Bike Show will be held concurrently at the same venue — Nanjing International Expo Center.
Double the Highlights, Beyond Expectations
Registration for the 13th Asia Outdoor Show is now fully open.
Please feel free to contact us:
Phone: 025-86891013
Email: qqq@nfexpo.com
Click here to access the exhibition registration channel
------From the Asia Outdoor Show