Recently, Nanjing Ningfei International Exhibition Co., Ltd. and Beijing Demens Exhibition Consulting Co., Ltd. jointly announced:the appointment of Mr. Li Yangjun, Deputy General Manager and Director of Nanjing Ningfei International Exhibition Co., Ltd. and former Project Manager of the Asia Outdoor Trade Show, as the new Project Director of both the Asia Outdoor Trade Show and the Asia Bike Trade Show,who will be fully responsible for the operational management of these two China-Germany collaborative exhibition projects starting today.

Mr. Li Yangjun, 38 years old, graduated from Tianjin Foreign Studies University. He has been engaged in exhibition planning, operation, and management for 14 years. He has worked successively at Qingdao International Convention and Exhibition Center, Nanjing Nantai International Exhibition Center, Nanjing Nantai Real Estate Co., Ltd., and Nanjing Ningfei International Exhibition Co., Ltd. In 2005, the Asia Outdoor Trade Show project was officially launched and settled in Nanjing. Mr. Li Yangjun was involved throughout various stages, including project negotiation, initiation, early preparations, and the project’s growth, holding positions such as Project Assistant, Project Manager, and Deputy General Manager and Director.
General Manager of Nanjing Ningfei International Exhibition Co., Ltd.Mr. Li Haostated: “After careful and comprehensive consideration, the decision to appoint Mr. Li Yangjun as the Project Director of both exhibition projects is based on his extensive hands-on experience in exhibition project management, deep understanding of the outdoor and cycling industries, and sound planning for the future development of the projects.”
Mr. [Name], Project Director of the European Outdoor Show and Eurobike Show, and Chairman of Beijing Demens Exhibition Consulting Co., Ltd.Stefan Reisingerstated:“I fully agree with and appreciate the decision to appoint Mr. Li Yangjun to oversee the two exhibition projects. Mr. Li has rich work experience in the outdoor industry and has maintained good interaction with clients, including Beijing Demens. Looking ahead, we look forward to Nanfei and Messe Friedrichshafen continuing their excellent cooperation.
We believe that under the leadership of Mr. Li Yangjun, the Nanjing Ningfei exhibition team will not only maintain a high level of professionalism but also demonstrate great enthusiasm and dedication to promoting the sustained and healthy development of the Asia Outdoor Trade Show and the Asia Bike Trade Show. This will further solidify the industry status of the two projects and fully leverage their roles as industry trendsetters, authoritative information-sharing platforms, and platforms for industry exchanges.”
About the two exhibition projects:
The Asia Outdoor Trade Show, abbreviated as Asia Outdoor, is a China-Germany collaborative exhibition project. In 2006, Messe Friedrichshafen GmbH, one of the organizers of the European Outdoor Show, partnered with Nanjing International Exhibition Center to host the first Asia Outdoor Trade Show. As the most professional exhibition in China’s outdoor industry, by 2017, the Asia Outdoor Trade Show had successfully held 12 editions. Known for its professional content, authoritative platform, accurate perspective, and comprehensive functions, it received UFI certification in 2013, becoming China’s first UFI-certified professional outdoor trade show.
The Asia Bike Trade Show & Experience Day, abbreviated as Asia Bike, landed in Nanjing in 2011. With market support and strategic advice provided by Messe Friedrichshafen GmbH, the organizer of EUROBIKE, and organized by Nanjing Ningfei International Exhibition Co., Ltd., it is positioned as a premium exhibition for high-end sports bikes, urban bikes, cycling apparel, and accessories. It is the first professional exhibition in China focusing on the sports bike market (by 2017, it had successfully held 7 editions). It received UFI certification in 2016.
