Since the release of key policies such as the “Healthy China 2030” Outline, the “National Fitness Program (2016–2020),” and the “Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption,” China’s sports industry has entered a brand-new phase of development. The growth drivers of the “new growth cycle” characterized by dual innovation in both competitive sports and commercialization in the Chinese sports market have become more diversified, also significantly expanding the boundaries of the entire industry.
Breaking down barriers between sports and entertainment to achieve cross-industry value enhancement
In November 2017, Defeng Lida Group reached a strategic cooperation with the Chinese Health Qigong Association. Together, they transformed Defeng Lida’s sites—including Xiaoleishan in Daye, Hubei; Kunyu Mountain in Weihai, Shandong; Yangguang 99 in Datong, Shanxi—as well as international tourism and wellness bases in Spain and New Zealand—into “China Health Qigong International Wellness Training Bases.” These bases host “China Health Qigong Clubs” and organize the “Health Qigong Wellness Lecture Series,” integrating, designing, and promoting content centered around Health Qigong along with traditional Chinese culture and literature.
Speaking about the collaboration with the Chinese Health Qigong Association, Li Jifeng said: “Health Qigong combines physical activity with cultural significance, making it highly suitable for implementation at our bases. It also serves as a key convergence point for the integrated development of the sports industry with tourism and wellness industries, and has a positive impact on the broader health industry. Additionally, we will jointly develop the China Health Qigong ‘Belt and Road’ Ten-Thousand-Mile Journey project, striving to make it a flagship activity that connects ‘Belt and Road’ countries, spreads traditional Chinese culture, fosters friendships, and showcases the brilliance of Chinese traditional culture on the international stage.”
The transition of the sports industry from a “sunrise industry” to a “pillar industry” represents a new trend in future development. This private salon was not only a distinctive external exchange and sharing event presented by the sports industry sector of Defeng Lida, but also an in-depth discussion with media friends and industry professionals about its innovative model. This not only deepened understanding of Defeng Lida but also generated constructive insights for reference, playing a positive role in driving the group’s future development.