On September 12, the 2018 "Golden Autumn Delights" Xiqing Leisure Tourism & Shopping Season, hosted by the Xiqing District Tourism Bureau, held its launch ceremony at the Society Hill Cultural & Tourism Harbor. The event "Supporting the 5A Creation & Enjoying Beautiful Xiqing – 2018 Joint Media & Travel Agency Tour of Xiqing by Hundred Media Outlets from Beijing, Tianjin, Hebei and Shandong" was also launched simultaneously.
This shopping season will run until October 8. Centered around three major themes — "Happy Travel," "Relaxed Enjoyment," and "Convenient Shopping" — it has introduced 31 series-themed activities and 16 preferential measures. The goal is to fully integrate high-quality resources from Xiqing’s cultural, sports, agricultural, commercial, and tourism sectors, optimize the supply of tourism products, create innovative, affordable, and enriching tourism and shopping experiences for residents, and boost tourism and shopping consumption in Xiqing.
During the event, there will be both culturally rich showcases such as the 2018 Tianjin Huo Yuanjia International Martial Arts Tourism Festival "Glory of Tianjin and Wuqing," the Xiqing Folk Culture Tourism Promotion Conference in Fengtai, Beijing, the Pear Garden Flower, Stone, and Cultural Art Exchange Expo, and the Yangliuqing Manor Tianfutiantang Dream Stage performances, as well as festive events like the First Xiqing Harvest Festival, the Flower Rhapsody Love Theme Park National Day Flower Appreciation Festival, the Jiubaihe Grape Picking Festival, the AEON Food Festival, and the First Lily Flower Tourism Festival at Shuigao Manor. In addition, photography enthusiasts can participate in the Beautiful Xiqing Photography Competition to capture the beauty of Xiqing’s all-for-one tourism through their lenses.
Besides scenic views and delicious food, the joy of "shopping" is naturally not to be missed. It is reported that during the tourism shopping season, key local consumer destinations such as the Tianjin Tropical Botanical Garden, Zhuoer E-commerce City, Saturday American Farm, Society Hill Cultural & Tourism Harbor, Jiayou Hot Spring Water World, and Xile City will launch various discount and promotional activities. Through the "tourism + shopping" model, these efforts aim to stimulate shopping enthusiasm and allow residents and tourists to fully experience Xiqing’s fashion, beauty, and joy.
On the launch day, nearly a hundred key news media outlets and travel agency representatives from central, local, and neighboring provincial-level regions, including Xinhua Net, People's Net, China Net, Qianlong Net, Great Wall Net, Hebei News Net, Mass Net, as well as Toutiao, Sina, Tencent, and Jin Cloud, gathered together. Over the next three days, they will form the "Beijing-Tianjin-Hebei-Shandong Hundred Media & Travel Agency Tour of Xiqing Group" and conduct in-depth visits to various towns in Xiqing such as Yangliuqing Town, Zhongbei Town, and Zhangjiawo Town. They will report on-site on the progress of Xiqing’s all-for-one tourism development, industrial integration, and the current state of historical and cultural advancement, contributing to the 5A scenic area creation of Yangliuqing Ancient Town. Through text, images, videos, and live broadcasts as well as new media channels like Weibo and WeChat, they will establish an exclusive visual, audio, and image-based communication matrix. With high-level imagery and unique journalistic perspectives, they will promptly showcase the new look, new experiences, and new highlights of "Yangliuqing Ancient Town, Hometown of Huo Yuanjia." This initiative aims to invigorate the surrounding areas, stimulate market activity, and continuously expand the influence of Xiqing tourism. (Photo by Lü Bin)