“Spring rain falls,The Min River, banyan trees, ancient alleys, and painted scenery, lush greenery on the branches, post-rain rainbows reflecting off daffodils...” On December 14–15, Sun Li, President of the Fujian Provincial Song and Dance Theater, and the well-known domestic vocal group "Bel Canto Four Seasons" passionately performed the heavenly tune "Fujian Like You" at the "Fresh Fujian" (Beijing) Tourism Concert & Promotion Event and the Launch Ceremony of the Travel Vloggers Alliance, respectively, showcasing the charm of "Fresh Fujian" and bringing the events to a climax.
In recent years, the Fujian Provincial Party Committee and Government have placed high importance on the development of the tourism industry, positioning it as an emerging leading industry to cultivate. The entire province has been fully committed to building a comprehensive eco-tourism destination, striving to promotethe "Fresh Fujian" brand. Earlier this year, Yu Weiguo, Secretary of the Fujian Provincial Party Committee, presided over a special government meeting, proposing to align with tourism trends such as mass consumption, quality-driven demand, international competition, all-region development, and industrial modernization. Guided by the concepts and approaches of supply-side structural reform, the province aims to accelerate the development of tourism, emphasizing comprehensive eco-tourism and precise tourism marketing, expanding full-factor and full-industry-chain marketing, amplifying the "Fresh Fujian" brand effect, and striving to achieve increased tourist volume, longer stays, and higher tourism consumption.
To achieve this goal, Fujian’s tourism sector continuously innovates its marketing methods, actively bridging traditional and new media channels to form an integrated online-offline promotional matrix. It carries out precise marketing through multiple means, across all dimensions, and via all media. Leveraging platforms such as WeChat and Weibo,through "internet celebrities," influencers, experts, and satirical writers, the province tells compelling stories about Fujian tourism, sings the "Fresh Fujian" song, making Fujian tourism more dynamic, fashionable, and captivating.
It is understood that asa "Fresh Fujian" tourism song, "Fujian Like You" was composed with lyrics by lyricist Zou Youkai and music by composer Jiang Zhou. With its refreshing melody and simple lyrics, the song paints a beautiful picture of Fujian’s mountains and seas. The melody is fresh and expansive, easy to sing along to, while the lyrics encompass major characteristic attractions and cultural elements of Fujian, including the Three Lanes and Seven Alleys, tulou, tea, and danxia landforms—making listeners eager to visit Fujian.
Since the beginning of this year, the song "Fujian Like You" has been performed at domestic and international tourism promotion events hosted by the Fujian Provincial Tourism Development Commission, receiving widespread acclaim and adding a bright touch to the promotion of"Fresh Fujian" tourism resources.