From December 14 to 15, Shenzhen Himalaya Trading Co., Ltd. held its 2018 Autumn/Winter New Product Launch at the HanDou International Center in Beijing, showcasing the latest products from the American professional outdoor apparel brand Outdoor Research and the American professional climbing and skiing brand Black Diamond to dealers from across the country.
Maintaining the Passion for Sports Innovation
For 15 years, Shenzhen Himalaya has maintained its "passion for sports" with its corporate style of being "fast, simple, and humble." Ideals generate passion, passion brings vitality, enabling proactive responses to market changes and a firm grasp of market trends. At this new product launch, Shenzhen Himalaya further proposed the slogan "Know sports better than your customers, know products better than your customers," organically integrating people, sports, and products to seek further business development.
Outdoor Research and Black Diamond are also outdoor brands that translate sports passion into technological innovation. In the 2018 Autumn/Winter season, Outdoor Research launched VerticalX, a new elastic, high-loft synthetic insulation material that combines an extremely high warmth-to-weight ratio with moisture control and breathability, making it an ideal product for athletic comfort; the Hemispheres Jacket is the first outdoor jacket in the U.S. civilian market to use elastic GORE-TEX waterproof, windproof, and breathable fabric; among new glove products, OR is the first outdoor brand in the world to apply NASA spacesuit Primaloft Gold Insulation Aerogel thermal insulation aerogel to its own products. The new Black Diamond Helio Active Shell jacket features the softer, lighter, and more breathable GORE-TEX C-Knit backer technology, enhancing both performance and comfort; women now also have access to professional guide-level Guide ski gloves for frequent equipment handling in cold outdoor conditions.
Shenzhen Himalaya places great emphasis on the market promotion of outdoor sports. At the new product launch, it invited renowned alpine climber and BD-sponsored athlete Zhou Peng, as well as Director of the Beijing Planetarium and Shenzhen Himalaya Trail Running Ambassador Zhu Jin, to share their experiences in alpine climbing and extreme trail running with dealers from across the country.
To help attendees better understand how to maximize the effectiveness of running products during sports, Shenzhen Himalaya specially arranged a special lecture on how to choose your trail running gear, which was warmly welcomed by all.
About Shenzhen Himalaya Trading Co., Ltd.
Established in 2002, Shenzhen Himalaya Trading Co., Ltd. was founded by outdoor sports enthusiasts and focuses on representing professional outdoor brands from Europe and America in the Chinese market. It is committed to introducing high-quality outdoor sports products, providing comprehensive support for getting close to nature and engaging in outdoor activities safely and conveniently. After more than ten years of development, its portfolio of represented brands has expanded from professional outdoor gear to include running and sports medicine equipment. The company is headquartered in Shenzhen, China, with an office in Beijing.