It’s that time of year again to dress up like a “bread person” and experience speed and thrill in a world of glistening white. Winter sports enthusiasts have noticed that this year’s more thrilling and challenging projects in Northeast China’s ice and snow tourism are trending online, with Harbin’s “925 Alliance Auto Sports Park” becoming the hottest news.
Covering an area of nearly 500,000 square meters, the park offers test drives for the full range of Jaguar and Land Rover models sponsored by Zunrong Yifang. Here, you can drive the true kings of cars on replicas of the world’s most iconic five race tracks, including an original layout of the Shanghai International Circuit in China. The Chinese character “Shang” (meaning “up”) pays tribute to “China First,” and at the start of 2018, it also carries the beautiful meaning of rising higher and achieving greater success.
During the opening period, a fleet of charity vehicles from the 925 Drivers’ Public Welfare Alliance and the Longjiang Drivers’ Self-Media Alliance will be on the roads, with the first batch of over 400 vehicles running across major streets in Harbin.Free rides and free admission.With the collective strength of every individual, the event supports a new brand culture image for Harbin’s ice and snow tourism and car sports. According to the organizers, it is expected that during the opening period, the “Alliance Free Shuttle” will reach 1,000 vehicles, making it easier for both local and out-of-town visitors to arrive without any transportation barriers, spreading the warmth of the Ice City.
The concept behind the 925 Alliance Auto Sports Park is to implement the call of “Lucid waters and lush mountains are invaluable assets, and so are icy mountains and snowy lands” and “three hundred million people participating in winter sports.” Following the province’s “tourism + sports” policy, the park is guided by the Heilongjiang Provincial Tourism Development Commission and jointly organized by the Heilongjiang Provincial Convention, Exhibition and Tourism Federation and the Harbin Workers’ Riverside Sports Club. It is another key tourism landmark introduced this winter, helping to build Harbin’s international brands in car and sports culture, and promoting the upgrade of Harbin’s ice and snow industry from sightseeing to experiential tourism.
It is understood that the Alliance Auto Sports Park officially opened on December 31, 2017, adjacent to Harbin’s Ice and Snow World and just an 8-minute drive from Harbin Wanda Ski Resort. Covering an area of nearly 500,000 square meters, it is currently Asia’s largest ice and snow car sports experience venue, featuring modified cars.ComprehensiveExperience area, UTV all-terrain vehicle experience area, thrilling go-kart experience area, cool car dance performance area, branded car test drive experience area, and multifunctionalComprehensiveExperience zone—five themed areas in total—to create an exciting ice and snow car experience.
At the same time, the Alliance Auto Sports Park also hosts a “Winter Driving Safety Training Camp” composed of professional committees, award-winning racing drivers, and safety instructors to support safe travel on icy roads. Driving skills are mainly reflected in handling emergencies, and car sports are a way to improve your driving abilities in a safe and controlled closed environment. The “Winter Driving Safety Training Camp” will help drivers enhance their ability to handle emergencies, reduce accident rates, and contribute to improving public safe driving skills.
The organizers stated that they aim to help Harbin become the top domestic destination for ice and snow tourism. Through the innovative combination of sports, car culture, and ice and snow tourism brought by the 925 Alliance Auto Sports Park project, they will promote the integrated development of tourism and sports and create an upgraded version of mass-oriented ice and snow tourism.
Recommended visiting duration:1-4 hours, allowing you to fully experience the various car tracks and ice and snow entertainment activities.
Project content:Suitable for all ages. As long as you have a driver’s license, you can drive Jaguar and Land Rover luxury vehicles yourself, or choose to have award-winning racers take you for ice drifting and thrilling experiences. There is a rich variety of snow play activities, such as UTVs, ATVs, crazy snow saucers, ice bikes, and snow bubble balls. The park is open daily from 10:00 to 21:30, and each evening features the coolest and currently the only light-and-dance car show in the country. For details, call 400-0451-925.
Dining highlights in the park:Featuring local signature traditional dishes recommended by Harbin Radio and Television Station’s “925 Gourmet Arrival,” this is also part of the [Gourmet Arrival First Ice and Snow Food Festival]. With the participation of Longjiang caring mom volunteers, you can enjoy safe and reassuring “mom’s cooking” at affordable prices in the bustling scenic area, giving all domestic and international visitors to Harbin a warmer experience. (Special thanks to the sponsoring companies among the “100 Most Loved Green Foods in Heilongjiang” by consumers). There are also ample heated shelters available for rest.
u Recommended specialty foods:A super-large hot pot with a Guinness World Record diameter of 1.6 meters, with a broth made from Northeastern ginseng roots—nourishing and nutritious to the extreme.
There’s also a winter fishing scene, offering the freshest fish from the Songhua River. Iron pot stew, coming right up!
Recommendations around the park:Adjacent to Harbin Ice and Snow World (3-5 minute drive), with six five-star or higher hotels nearby, and an 8-10 minute drive to Wanda’s world’s first indoor ski resort. A truly international-level experience for mass car sports, and a uniquely thrilling Northeast ice and snow tourism experience, perfect for family outings.