The Year of the Dog (Wuxu Year) is here, and Reebok is launching its 2018 New Year Special Series to help you step into the new year "ready to roar" and continue forging your best self.The collection highlights bestsellers like the Pump Supreme, ZOKU RUNNER, and Club C, all decked out with festive dog-themed designs to kick off the year in style. Reebok brand ambassador William Chan has already modeled the collection, spreading good fortune alongside his canine companions to "bring you luck all year long!"
William Chan stars in Reebok’s 2018 New Year Collection
Building on its classic legacy, Reebok’s 2018 New Year Special Series bursts with imaginative flair by blending the zodiac dog with iconic streetwear camouflage patterns. A pack of energetic dogs dashes across shoes and apparel—striking a bold, edgy look from afar, yet revealing delightful "contrast-cuteness" up close. Their dynamic running and leaping poses symbolize forward momentum, promising to accompany you into 2018 as you gear up ("ready to roar"), charge ahead, and strive to become your best self—physically, mentally, and socially.
Reebok Pump Supreme New Year Special Edition
The Reebok Pump Supreme, a 2017 sensation in streetwear circles, quickly became a must-have for trendsetters thanks to its striking design and cutting-edge technology.
Item No.: CN4064 | Retail Price: ¥1,299
This New Year Special Edition of the Pump Supreme retains its signature sleek silhouette but now features a playful twist—a pack of dogs "taking over" the Pump air bladder to form a unique camouflage pattern. The design is both stylish and fun, popping even more against the black Ultraknit upper. The heel pull tabs are ingeniously crafted in contrasting red and black, exuding urban cool while setting a festive tone. The carbon foam midsole offers lightweight cushioning, while the TPU outsole provides solid support.
With its trendy shape, black-red palette, and dog-inspired camouflage, the Pump Supreme New Year Special Edition layers bold style with New Year cheer—perfect for making a statement while showcasing your daring personality.
Reebok ZOKU RUNNER New Year Special Edition
Item No.: CN4243 | Retail Price: ¥799
As a fresh addition to Reebok’s 2017 classic lineup, the ZOKU RUNNER embodies both heritage and innovation. The 2018 New Year Special Edition takes inspiration to the next level: its Ultraknit sock-like upper is covered in camouflage prints inspired by sprinting dogs, while the traditional laces are replaced for a sleeker, more streamlined look. The vibrant red-and-white Reebok logo on the tongue adds a pop of contrast, harmonizing with the red heel tab to create a shoe that’s both eye-catching and full of attitude.
Reebok Club C New Year Special Edition
Born in the 1980s, the Reebok Club C has evolved from a high-performance tennis shoe into a timeless fashion icon, beloved for decades in streetwear culture—and recently rising to fame again as a standout in the white sneaker trend.
Item No.: CN4377 | Retail Price: ¥699
Infused with Lunar New Year vibes, this enduring retro tennis shoe gets a fresh update: the Reebok logo on the side and the brand mark on the tongue glow in festive red, standing out brilliantly against the clean white upper. Black-and-red dog camouflage doesn’t just appear on the heel—it covers the entire insole, radiating New Year energy from every angle. Who could resist?
Reebok 2018 New Year Special Series Apparel
Ring in the new year in style with Reebok’s 2018 New Year Special Series apparel—each piece features a bold red felt Reebok logo, a unique hallmark of the collection. The dog camouflage prints take center stage: they dominate hoodies and tees, amplifying the festive spirit, while also accentuating trendy bomber jackets and outerwear. The camo Reebok logo underscores your determination to forge your best self, and the camo pattern on sweatpants transforms into a popular tape-stripes design. Whether you're going for street edge or casual cool, this collection has you covered.
The Reebok 2018 New Year Special Series launches in January at the official Reebok website, Reebok Tmall Flagship Store, Reebok JD Flagship Store, and Reebok brand stores.
Reebok Official Website: reebok.com.cn
Reebok Weibo: weibo.com/reebokchina
Reebok WeChat: Reebok
Reebok Tmall Flagship Store: reebok.tmall.com
Reebok JD Flagship Store: reebok.jd.com
About Reebok
Reebok, an American brand, is dedicated to being the top fitness brand for enthusiasts worldwide. Its product lines are divided into REEBOK FITNESS (performance fitness gear) and REEBOK CLASSIC (lifestyle and fashion), offering innovative fitness solutions and personalized street style, respectively.
