Founded in 1930 in Anneyron, France, Lafuma has built an over 80-year legacy. Evolving from a professional-grade outdoor brand that supplied equipment to the French military during WWII, it has grown into a globally recognized brand that seamlessly blends outdoor living with daily life, nature with urban settings. It is widely acknowledged as a top-tier international outdoor lifestyle and resort tourism brand, known for its extensive product range, advanced technology, stylish and unique design, and practical wearability.
In this "Fairy Tale of Ice and Snow" Winter Photography Contest under the "Live Naturally Everywhere" campaign, Lafuma aims to uncover the beauty of urban and natural winter landscapes. Whether you're in the city or out enjoying outdoor sports or vacation travel, the brand encourages everyone to capture winter scenes, portraits, or cultural moments through their lens, and share those precious life moments and emotions.
The first, second, third, and merit prizes of this photography contest will be selected by expert judges and the contest jury based on criteria such as expressiveness, artistry, thematic relevance, and interactivity. Winners will not only receive cash prizes and travel vouchers from Xiakeke, but Lafuma, as the exclusive title sponsor, will also offer a variety of popular products including branded jackets, quick-dry shirts, and picnic mats to support winter outdoor sports and travel.
Notably, Lafuma will select five individuals each month to feature and reward with surprise gifts, supporting them in the race to the finals. From now until February 28, follow Lafuma’s official WeChat account, click on the photography contest under the Live Naturally section, and upload your winter photography works. The top 15 most popular entries will compete for a special People’s Choice Award through online voting. Lafuma will present the ten most popular entries each week with a branded outdoor travel kit, including a travel set, armband bag, picnic mat, and eco-friendly tote bag, ensuring carefree and lightweight travel.