On January 24, 2018, the 2018 ISPO Beijing event was held at the International Convention Center, where TUTU Outdoor’s Yekèbang brand was fully upgraded. Exhibitor TUTU Outdoor (Booth E3.102) unveiled its brand-new club concept and designed the booth in an outdoor bar style, inviting several opinion leaders from the outdoor industry to attend the launch ceremony. At the end of 2017, TUTU Outdoor Club underwent a comprehensive upgrade. As a leading outdoor lifestyle service provider in China, TUTU Outdoor has been offering high-quality outdoor footwear, apparel, equipment, club activities, and travel services to professional guides, outdoor enthusiasts, and consumers.
Mountaineer Xia Boyu takes a photo with the Yekè brothers