2018Year1Month24Day, the most sizable and influential industry benchmark exhibition in the Asia-Pacific sports and fashion sector,ISPO Beijinga weathervane guiding the development of China's sports fashion industry, commenced at the Beijing International Convention Center. One of the world's three major full-range climbing brands and the only full-range brand in Asia with climbing equipment,KAILASKAILAS showcased numerous new products at the exhibition and presented a series of engaging on-site activities, attracting a large number of outdoor enthusiasts to stop and visit.
At the scene, it was seen thatKAILASthe KAILAS exhibition area featured many industry big names: includingKAILASKAILAS athlete and China's first female mountaineer to summit the13thousand-meter8000peak, Luo Jing; the New Zealand mountaineer Russell, who has completed climbs of14thousand-meter8000peaks; and Shenzhen Peak Exploration Tour principal Sun Bin, who jointly shared insights on the [8000Thousand-Meter Advancement Path] and the8000Mtechnical climbing high-altitude bootVettalaunch event; Li Songtao, vice president of the Shenzhen Mountaineering & Outdoor Sports Association and head of the Guangzhou Lingpan Outdoor Sports Center, gave an introduction to the [-Eagles Outdoor Education Products];2017Hao Xin and A Zuo, who successfully climbed the south face to southwest ridge route of Mt. Siguniang inKAILAS, shared their Mt. Siguniang climbing experiences; as well as the [-Lightweight Outdoor Gear Salon], led and curated by
KAILAS, which invited industry experts to discuss lightweight gear.KAILASParticularly noteworthy is: during this8000MKAILASVettatechnical climbing high-altitude bootKAILASlaunch event,8000MKAILAS unveiled China's first--S110038VETTAtechnical climbing boot—KAILASa high-altitude technical climbing high boot, designed by Italian designers,8000a flagship-level footwear product, specifically designed forVibram newflexHigh-performance ultra-lightweight base, strongest resistance to-60℃, tensile strength reaches130kgBulletproof wire laces, compatible with any crampons.
KAILASKAILAS also actively organizes climbing festivals such as the KAILAS Climbing Festival, KAILAS Ice Climbing Festival, and the Unclimbed Peaks Project, providing a platform for domestic and international climbers to exchange and improve their skills. The brand also hosts numerous major mountain running events, including the KAILAS Four Girls Mountain Trail Run — the only national-level race with a snow mountain course aboveUTMBaltitude and5000meter elevation, which holdsHK100race accreditation — as well as the scenic KAILAS Moganshan Trail Run. Additionally, KAILAS sponsors or is the title sponsor of many key national mountain running events, not only elevating the global status of Chinese trail running but also further promoting and enhancing the brand’s professionalism through event sponsorship and product testing.
As a leader among Chinese climbing and outdoor brands,KAILASKAILAS always remembers its roots in China and feels a strong sense of responsibility to promote the development of mountaineering and rock climbing in the country. All of this is aimed at helping more people understand climbing and grow to love it.
KAILASKAILAS Brand Introduction:
KAILASKAILAS, one of the world’s top three full-range climbing brands from China and the only Asian brand with a complete range of climbing equipment, is dedicated to the lightweighting revolution. It strives for faster, higher, and farther performance, and is fully committed to advancing high-altitude mountaineering and global sport climbing. It is the official equipment supplier for authoritative climbing organizations and professional teams such as the International Federation of Sport Climbing (IFSC), the French Federation of Mountain and Climbing Clubs (FFCAM), the Chinese National Climbing Team, the Australian National Climbing Team, the American National Climbing Team, and the French National Mountaineering Team. It is also a partner of numerous renowned international professional events, including the Climbing World Cup, the European Outdoor Show Bouldering Competition, the Russian Climbing Championships, and the Australian National Bouldering Open.Official equipment supplier to authoritative climbing organizations and professional teams such as the Chinese National Climbing Team, the Australian National Climbing Team, the American National Climbing Team, and the French National Mountaineering Team; partner of numerous renowned international professional competitions including the IFSC Climbing World Cup, the European Outdoor Show Bouldering Competition, the Russian Climbing Championships, and the Australian National Bouldering Open.KAILASThe design philosophy of the “Lightweight Revolution” runs through all its product lines, and its designs have repeatedly wonISPO Germany,Outdoor Industry Awardand has won multiple international professional awards. It is a partner of several renowned international professional events, including the Climbing World Cup,,the European Outdoor Show Bouldering Competition,,the Russian Climbing Championships, and the Australian National Bouldering Open. In addition, large-scale public welfare initiatives launched byKAILASsuch as the “Unclimbed Peaks Project,” “China Rock Quest,” and “Leading the Climb Outdoor Education” have significantly advanced the development of mountaineering and outdoor sports in China,
making outstanding contributions to the sport of mountaineering and adventure.