ISPO Beijing 2018 (January 24–27) was a great success: with 463 exhibitors, 745 brands, and over 30,000 visitors, it fully demonstrated the Asia-Pacific consumer market's interest and enthusiasm for the sports industry, contributing to the positive and healthy development of China's sports market. Thanks to the strong momentum of China's sports industry transformation and development, starting in 2019, ISPO Beijing will move to the China International Exhibition Center (New Venue) to accommodate a larger exhibition area.
Voices from the Industry at ISPO Beijing 2018:
(Listed in alphabetical order by last name)
Mr. Alex Koska, Vice President & Global Sales Director of Fenix Outdoor Group (Sweden), representing brands: [Fjällräven, Hanwag, Primus]
This year marks our tenth year in business in China and our ninth participation in ISPO Beijing. One of the most important reasons we choose to exhibit at ISPO is that the show has been continuously growing. This growth is reflected not only in the number of visitors and exhibitors, but also in quality. ISPO Beijing has achieved outstanding results in terms of visitor quality—we meet more high-quality clients each year and build business relationships with them. Judging by this year’s situation, we will not only continue to participate in ISPO Beijing next year, but also expand our booth, as this year’s space was not enough to accommodate all our guests. ISPO Beijing is always so lively.
Mr. Bao Yonglin, General Manager of Beijing Tecnica Sports Goods Co., Ltd., representing brands: [TECNICA, NODICA, MICO, etc.]
This is our thirteenth time participating in ISPO Beijing. Why do we attend this show? First, it’s a great timing for us—it’s the period for placing orders for next year’s winter products and also an excellent time to showcase new products and technologies to new consumers. Second, ISPO Beijing has developed very well in recent years, with professional attendees and brand needs well matched. Here, we gain new customers every year, while also increasing brand exposure and awareness, helping more and more enthusiasts learn about our brand.
Ms. Guo Junwen, Vice President & Chief Marketing Officer of Nanjing Biancheng Sports Goods Co., Ltd., representing brands: [ALPINA, HALTI, HEAD, LEKI, LOWA, NORTHLAND, etc.]
We have been exhibiting at ISPO Beijing since 2005. ISPO is a very important partner for us. At ISPO Beijing, a professional sports goods exchange platform in China and even the Asia-Pacific region, we brought nine well-known European outdoor brands this year. This year’s show was also very lively, with noticeable improvements in both visitor quality and the number of exhibitors. The attention and enthusiasm for skiing, the ski market, and related industries were much higher than in previous years.
Ms. Hou Yunhui, Greater China Marketing Director of Gore, representing brand: [Gore-Tex]
Every year, ISPO Beijing feels like a grand gathering for the outdoor industry. On this platform, many of our partners and elites in the outdoor industry exchange ideas, and we also introduce our latest technologies here. This year’s ISPO Beijing is even more special for us because in 2018, the market will see the new GORE-TEX White Label series, which is a very important direction for our brand expansion. We are very happy to share detailed information with our partners in the outdoor industry through the ISPO platform.
Mr. Lin Xiongjian, President of Shenzhen Himalaya Trading Co., Ltd., representing brands: [Black Diamond, Nathan, Vasque, Zamberlan, etc.]
Since 2006, we have participated in ISPO Beijing every year. As a professional outdoor and sports exhibition in China, ISPO Beijing is very important for our business development in China. It is a great platform where we can reach our target customers and effectively promote our brand, which is why we have exhibited here without interruption for so many years. This year, our booth had a large flow of visitors, many of them professional, and we also noticed quite a few new faces—this change is very positive for us.
Mr. Liu Xiangchen, Sales Manager for China at Thule (Beijing) Trading Co., Ltd., representing brand: [Thule]
Because ISPO Beijing has a significant impact on professional channels and attracts many professional visitors, we highly value it. This year’s foot traffic was good, and the professionalism of the visitors was also high. At ISPO Beijing, there are many authoritative customers, brands, and attendees, and we believe we can observe many trends in brands and products here, which will be very helpful for the future development of our brand.
Mr. Roby Benavoua, Director General of the French Mountain Development Strategy Agency, representing brand: [French Pavilion]
This is our tenth time exhibiting. For us, ISPO Beijing is a very important exhibition where we can effectively promote knowledge about winter sports. In France, mountain and winter sports are undergoing some changes, and we hope to share our experience with China. ISPO Beijing and Alpitec China are the perfect platforms for this. We have participated every year, and our booth has been expanding continuously. We are always happy to reunite with our friends in China each year.
Mr. Luo Renjun, Merchandising Manager of Suning Commerce Group Co., Ltd., representing brand: [Suning]
Through this year’s ISPO Beijing E-commerce Procurement Fair, we connected with at least 30–40 merchants. Everyone showed high enthusiasm for business discussions, and we gained a lot. First, all the cooperating merchants’ brands are relatively well-known domestically and internationally. Through this fair, we met better suppliers and service providers. Combined with our own resources, we believe future collaborations can create greater mutual benefits. We are very willing to continue working with ISPO.
Ms. Nie Ningning, General Manager of the Marketing Center of Thaiwoo Tourism Resort Co., Ltd. (Chongli), representing brand: [Thaiwoo]
We believe ISPO Beijing provides a platform for professionals in the skiing industry to showcase themselves and seek cooperation. It is not just an exhibition, but also a big gathering for those in the skiing industry. At ISPO Beijing, we can discover new equipment, new ideas, and new concepts, and we also discuss new opportunities with both new and old friends. We believe our cooperation with ISPO will continue.
Mr. Paolo Ventur, Export Manager of M.G.M S.p.A, representing brand: [Trezeta]
Although this is our first time exhibiting, we are really happy to be at ISPO Beijing. The show was fantastic, and we were amazed by the number of visitors. We were also impressed by the professionalism of ISPO Beijing and its importance to China’s sports industry. We will definitely come back next year.
Ms. Pu Dongmei, General Manager of Fieldline Industrial Trading (Hong Kong) Co., Ltd., representing brand: [EMERSONGEAR]
We have focused on the European and American markets for over ten years. For entering the domestic market, we believe the opportunities and platform provided by ISPO Beijing are very good. We hope to let more people know about us through this event. This year was actually our first time participating in ISPO Beijing. Today’s foot traffic was good, and we hosted professional enthusiasts from the Middle East, Japan, Korea, and other regions.
Mr. Ren ?, General Manager of Longshi Trading (Shanghai) Co., Ltd., representing brands: [Osprey, Smith, LifeStraw, etc.]
For us, this year was the most successful exhibition yet. Each time we participate in ISPO Beijing, we find very well-matched clients, marketing and promotional partners, and the target audience for our brand, so each time is very rewarding for us.
Mr. Shang Yu, General Manager of Beijing Changtian Times Outdoor Sports Goods Co., Ltd., representing brand: [Changtian Times Outdoor]
I think the multi-channel procurement matchmaking sessions at this year's ISPO Beijing were a great idea. I was able to gain detailed insights into the products and strategies of various brands and suppliers, which was much more informative than just walking around the exhibition casually. Additionally, the pre-scheduled appointments improved efficiency and saved time. The outcome of the matchmaking sessions exceeded my expectations in terms of both the number and variety of participating brands — there were offerings across different categories and products. If similar events are held again in the future, I would definitely be keen to participate again.
Ms. Sun Na, Marketing Director of Zhejiang MobiGarden Outdoor Products Co., Ltd., representing the brand [MobiGarden MOBIGARDEN]
MobiGarden has been part of ISPO since 2005, and this year marks our fourteenth participation in ISPO Beijing. Through ISPO, we’ve met more friends, discovered more potential partners, and gained broader opportunities for development. This year’s ISPO Beijing featured some interesting new sections, such as the skiing segment and emerging sports services, which reflect the changes and overall trends within China’s sports industry.
Mr. Sun Zhehe, Deputy General Manager of Beijing Snowfei Trading Co., Ltd., representing the brand: [Rossignol (France)]
As long-time participants of ISPO, we attend every year. In our view, ISPO Beijing is a highly professional and large-scale exhibition for winter sports in China, with almost all well-known domestic and international brands represented. It provides an excellent platform for dealers to connect with each other, for snow sports enthusiasts to interact, and for enthusiasts to engage with dealers.
Mr. Tang Mingxia, Commercial Officer at the Austrian Embassy Beijing’s Commercial Section, representing the brand: [Austrian Pavilion]
We believe ISPO Beijing is an outstanding platform that allows Austrian companies to fully showcase their technology and expertise. This year, we had a large number of high-quality visitors, and we certainly hope to return next year. We’re also looking forward to the 2020 Beijing Winter Olympics, and because of that, we believe ISPO Beijing will become even more significant in the future.
Ms. Wang Jing, Chairman and CEO of Toread Holding Group Co., Ltd., representing the brands: [Toread TOREAD, Discovery]
Toread participates in ISPO almost every year. We consider ISPO Beijing to be highly professional within the outdoor industry, and it’s well organized every year. Here, we meet many new and old friends who share a passion for outdoor activities. We also hope to grow together with ISPO and contribute to a healthier outdoor industry in China.
Mr. Xu Jianfeng, Head of Market Strategy Planning Department at Toray Industries (Nantong) Co., Ltd., representing the brand: [Toray TORAY]
This is our sixth consecutive year participating in ISPO Beijing. As a highly professional outdoor platform in China, we value ISPO for helping us expand our market and enabling close communication with our clients. We will continue to participate next year as well.
Mr. Yang Shixuan, General Manager of Blue Yule Trading (Shanghai) Co., Ltd. – PETZL’s exclusive agent in China, representing the brand: [PETZL]
We participate in ISPO Munich every year and believe ISPO is also a highly professional exchange platform in China. This year marks our fourth participation in ISPO Beijing, and we will definitely continue in the future. At ISPO Beijing, we see many old friends and dealers, keep up with trends and market directions, and enjoy this annual gathering.
Mr. Yang Xiaodong, Director of Men’s Merchandise Department at Shanghai Bailian Group Co., Ltd.’s Merchandising & Procurement Headquarters, representing the brand: [Bailian]
Through the matchmaking facilitated by ISPO Beijing and direct communication with exhibitors, we gained a lot. The format is highly professional, and the brands and manufacturers introduced align very well with the needs of our department store. The interactions with both new and old friends today met our expectations. The multi-channel matchmaking session is a relatively new format but proved very effective, and we believe we will participate again in the future.
Ms. Zeng Hua, Founder and General Manager of Beijing Scaler Outdoor Products Co., Ltd., representing the brand: [Scaler SCALER]
Scaler has participated in ISPO Beijing for over ten years, and we come every year. We believe ISPO Beijing is a major event in the outdoor industry, not only featuring brand exhibitors but also attracting professionals and enthusiasts from the outdoor sector. This edition had a particularly strong presence of skiing-related gear, equipment, and destination promotions, giving off a real vibe of the Winter Olympics — it felt great. We will continue to support ISPO Beijing as we have in the past, attending every year.
Mr. Zhong Chengzhan, General Manager of Zhanjiang Maya Outdoor Products Co., Ltd., representing the brands: [Kailas KAILAS, VAUDE]
ISPO Beijing is a great platform for networking where we meet many old and new friends — we come every year. As a major industry gathering, ISPO Beijing has a wonderful atmosphere. As long as our old and new friends are here, we’ll definitely be back in the future.