On Saturday, March 3, 2018, skiing enthusiasts gathered at the Nanshan Ski Resort in Miyun, Beijing, to celebrate the end of the ski season with unrestrained fun and enjoy the unique joy brought by spring snow. This year’s Nanshan Spring Snow Carnival received strong support from Tourism New Zealand, SMITH, PICTURE, Vill, Free Zone, Sanfo Outdoor, and Wanda Cinema.

For the first time at this event, Nanshan Ski Resort launched the “I Love Nanshan” photography competition. In just three days, nearly 100 photography works were submitted by skiers, who used their lenses to express their love for skiing and reluctance for the end of the season. After preliminary selection and on-site voting by participants, the “Beautiful Nanshan” award went to “Joyful Skiing at Nanshan” by Huang Feifei, “Nanshan Sunset” by Wang Songyue, and “Quiet Nanshan” by Zhang Jing; the “Outstanding Works” award was presented to “Skiing Until the Chairlift Stops” by Liu Yiyi and “Beginner Skier Advancing” by Luo Xiongjian; and “Nanshan’s Eyelashes” by the young mushroom-stepper stood out among numerous entries to win the “I Love Nanshan” award.
The snow cosplay performance, a highlight of every Spring Snow Carnival, captivated audiences as participants unleashed their creativity, embracing freedom, enthusiasm, nature, and innovation in the warm spring sun.
Snowboarders dressed as Naruto characters, hula girls and savages, a cool snow Michael Jackson, and costumed “Catwoman and Demon” wowed the crowd.
Meanwhile, the humorous and lively Kumamon brought the atmosphere to a joyous frenzy.
The ACE Club’s zoo-themed ski performance made full use of the specially built ski jump, with dazzling jumps earning rounds of applause.
The event reached its climax with the “Snow Kids” and “Prime of Life” teams, composed of over 20 children and 9 parents from the Miyun Nanshan Youth Ski Team. Dressed in various costumes and waving team flags, they departed in an orderly fashion and, through teamwork, won the Best Team Award and the Most Passionate Award.
Beyond the lively snow activities, today Tourism New Zealand, in collaboration with the Beijing Ski Association, held the Chinese launch of the New Zealand Ski Guide at Nanshan, introducing seven premium ski resorts to Chinese skiers and bringing the country’s pristine lakes, majestic mountains, and beautiful pastures to everyone. Tourism New Zealand, the Beijing Ski Association, and Nanshan Ski Resort have once again joined forces to organize the 2018 summer ski and study camp tours to New Zealand’s South and North Islands. Air China operates four direct flights per week between Beijing and Auckland on Mondays, Thursdays, Saturdays, and Sundays, greatly facilitating trip planning. Just as skiing enthusiasts gather to bid farewell to the northern hemisphere ski season, the southern hemisphere will welcome the 2018 new ski season in late June.
This year’s luxury discount market was bustling, with major brands and shops such as POC, Sanfo Outdoor, PICTURE, Free Zone, ACE, and Snowfly bringing a host of discounted goods to the Nanshan Ski Resort. Skiers took advantage of end-of-season discounts to pick up their desired gear and went home with great hauls. Tourism New Zealand, Shiga Highlands, French Val Thorens, Baoshang Bank, and KIWI Sports also offered end-of-season treats, including gifts, mulled wine, and cheese fondue, ensuring endless food and giveaways for all.