From March 5–6, coinciding with the Awakening of Insects, when spring thunder awakens nature and all things begin to grow, it was the perfect time to look ahead and plan for the year. The 2018 Self-Drive Travel Conference, hosted by Aijia Media, took place in ShanghaiJiading Poly Theatersuccessfully..Attendees included government officials, decision-makers in the self-drive travel industry, club leaders, driving enthusiasts, investors, and media representativesfrom across the country, totaling over a thousand people, who gatheredin Shanghai Jiading, a hub of China’s automotive culture industry, to network, exchange ideas, and discuss plans for the self-drive travel industry in the new year.
Collaboration0?/span>Focus0?/span>Innovation: Key Insights from the 2018 Self-Drive Travel Industry Summit and Parallel Breakout Forums
On March 6, 1,000 elites from the automotive, tourism, finance, media, entertainment, investment, consulting, and marketing sectors both in China and abroad gathered at the 2018 Self-Drive Travel Conference to share insights on industry trends, strategies, investment, marketing, and product experiences. They pooled energy and created shared value.
The 2018 Self-Drive Travel Conference came to Jiading, bringinga major industry eventthat complements the city’sworld-class racing events and top-tier car modification culture. This edition of the conference also served as the opening event of the 2018 Shanghai Auto Culture Festival. At the opening ceremony, Shen Huadi,Member of the Standing Committee of the Jiading District Committee of the CPC and Deputy District Chief of Jiading,Mr. Shen Huaditook the stage to deliver a speech and officially announce the opening of the 2018 Shanghai Auto Culture Festival.
Image Shen Huadi, Member of the Standing Committee of the Jiading District Committee of the CPC and Deputy District Chief
The 2017 China Self-Drive Travel Route Awardswere held in Guizhou,in this“Mountain Park Province,”wherehigh mountains, deep canyons, waterfalls, caves, lakes, and hot springs abound. In August 2017, the International Mountain Tourism Alliance was officially established in Guizhou. In this increasingly urbanized, regulated, and polluted modern society, people are calling out for a more leisurely way of life, a renewed appreciation for nature, and a quest for new forms of freedom. Mountain tourism is becominga new trend in self-drive travel. Shi Nengwen, Vice Chairman of the International Mountain Tourism Alliance andformer head of China’s National Tourism Administration,Mr. Shao Qiwei delivered the opening speech at the 2018 Self-Drive Tourism Conference.
PhotoShao Qiwei, Vice Chairman of the International Mountain Tourism Alliance and former Director of the National Tourism Administration
The theme of this year's conference — "Collaboration · Focus · Innovation" — encapsulates the essence of the themes from the first four editions. After five years of dedicated development, the original mission remains unchanged. Mr. Dai Bin, President of the China Tourism AcademyOn sitegave a keynote speech interpreting the theme of convergence at the 2018 Self-Drive Tourism Conference,and concluded by calling out: “In the name of a beautiful China and quality tourism, let’s embark on a self-drive journey along the National Highway G318, heading west or east without hesitation, to live days as free as the wind.”
PhotoDai Bin, President of the China Tourism Academy
The Self-Drive Tourism Conferencewill nevermiss the latest trends.Just a few days ago,self-driving cars were legally allowed on the roads in Shanghai International Automobile City,and exploring future mobility has always been a topic of focus at the Self-Drive Tourism Conference over the years.Mr. Rong Wenwei, Chairman and General Manager of Shanghai International Automobile City (Group) Co., Ltd.,shared on-siteinsights on “How the Transformation and Upgrading of the Automotive Industry Influence Changes in Travel Behavior.”.
The Kunming Branch of the China Tourism Academy and the Yunnan Academy of Tourism PlanningDeputy Director Meng Ruireviewed the current state of self-drive tourism development in China through the lens of the 2017 China Self-Drive Route Selection,compiledresearch data from three major areas: transportation, accommodation, and travel,and releasedthe 2018 Self-Drive Tourism Industry Development Annual Report,,offering a macro-level view of the major trends and big data in the development of self-drive tourism..
Exploring the future of the self-driving tourism industry requires a look back at its past.Mr. Liu Zhaohui, founder and CEO of Zhihui, traced the history of self-driving travelfrom its originsto its future,sharinga global perspectiveon theunique past and present of self-driving travel.
March 6th of each year is a festival dedicated to all driving enthusiasts. It isa grassroots celebration connecting hundreds of millions of users nationwide with a self-driving tourism consumption market worth 4 trillion yuan,andan important moment for self-driving travelers to voice their aspirations and set off to fulfill their dreams.The founder and CEO of Aijia Media concluded the morning session with the launch of Driving Day and a lucky draw.
Photo: Li Keqi, Founder and CEO of Aijia Media, launching Driving Day
[Products and Experiments]
The afternoon session kicked off with a 360-second 360-degree premiere of the official microfilm for the 2018 “Most Beautiful China” selection. Mr. Li Keqi, Chief Architect of the China Self-Driving Tourism Route Selection, and founder and CEO of Aijia Media, launched the 2018 China Self-Driving Tourism Yearbook titled “36 Must-Drive Routes for Aijia Drivers.”A decade in the making, this productcarriesthe 36 escape dreamsofself-driving travel enthusiasts,and is the flagship product presented by the selection organizing committee to celebrate Driving Day. The China Self-Driving Tourism Route Selection seeks out and creates 36 top-tier routes each year for hundreds of millions of self-driving tourists, addressing their decision-making pain points of where to go and how to consume.It is the core product presented by the selection committee to celebrate Car Travel Day. China's self-driving routesIt also serves as an entry point and leverage to collaborate with domestic and international self-driving tourism-related industry resources to create high-quality productsandexperiencesfor users.and experiences.
This was followed by the “Oscars” of China’s self-driving tourism industry award ceremony.on their wayRepresentatives of award-winning routes from across the country, elites of the self-drive tourism industry, opinion leaders in the selection, heads of top 100 clubs, and mainstream media nationwideofjointly witnessedtheannouncement and presentation2of the 2017 China Self-Drive Tourism Route Selection’s gold, silver, and bronze awards for 12 groups in resource management/route design,recognizing frontline practitioners across the country dedicated to creating self-drive tourism products and managing resources.
Photo 2017China Self-Drive Tourism Route Selection Awards Ceremony
Having experienced the landscapes and sceneries of 36 ultimate routes, it sparked everyone’s desire to escape the concrete jungle and wonder—how should one play outside the city? At the eventTiKeSleep Tester Master APPfounder Mr. Wu Weishared with everyone “How to Play Outside the City?” and presentedthe Top 10 Must-Stay Homestays and Top 10 Resort Hotels for Self-Drivers Exploring Beyond the City.
Photo Top 10 Must-Stay Homestays and Top 10 Resort Hotels for Self-Drivers Exploring Beyond the City AwardsCeremony
The 2017 selection was held in Guizhou.The selection organizing committee, in collaboration with high-quality resources from the national self-drive tourism industry and tourism resource parties in Guizhou Province, carried out a self-drive tourism scenario experiment centered on mountain tourism, based in the whole province, radiating to the southwest, and facing the whole nation. After a year of dialogue and cooperation, fruitful results were achieved, attaining a series of accomplishments. Zhang Mu, rotating chairman of the Guizhou Premium Scenic Area Alliance and expert of the Informatization Expert Committee of the Guizhou Provincial Tourism Development Commission, shared and released the “36 Strategies for Self-Driving in Guizhou” with everyone on site.Mr. Zhang Mu shared and released the "Thirty-Six Strategies for Self-Driving in Guizhou" with everyone on site.
If mountain travel is gradually becoming better known, then polar travel is a relatively more niche way to explore.The “poles” we refer to as polar regions/Eare which/Kao/span>high-end polar self-drive tours? What is its true value? On-siteFounder of the True Self JourneyandCEO Mr. Zhou Tinganswered these questions one by one.
In addition,Mr. Wang Qing, founder andof Shanghai Jisu Sports Culture & Media Co., Ltd.CEOshared his insights on how overlanding meets road trips.
On March 18, 2017, the “Retracing G318: Building a National Highway” 2017 China Official Automotive Culture Roadshow fleet set off from the zero kilometer mark of National Highway 318. Spanning 18 stops, 36 days, and 5,476 kilometers—from the Yangtze River estuary at sea level to the summit of Mount Everest, the roof of the world—from metropolitan Shanghai to the Tibetan Plateau, from modernity to raw wilderness, from the third to the first tier of China’s topography, the journey moved step by step, ever upward. Along the way, it examined the potential for building an auto industry belt, promoted the highway travel IP approach, and used the roadshow to drive the establishment of the G318 National Highway Self-Driving Tourism Industry Alliance.On-siteMr. Chen Jialin, First-Class Inspector of the Sichuan Provincial Tourism Development Commission, Member of the Sichuan Provincial Party Committee and Provincial Government Decision-Making Advisory Committee, and Advisor to the Asia-Pacific Tourism Federation,shared his deep bond and profound friendship with National Highway 318, elaborating on the significance of creating the National Highway G318Auto Industry Belt.
Film and entertainment is a vital component of road trips.The 2018 Self-Driving Travel Conference specially introduced a closing film screening session, which will also become a permanent feature of the conference. The inaugural closing film, “Highway 318,” was chosen for its perfect alignment with this year’s focus on mountain tourism and China’s highway travel IP—the National Highway G318.On-siteDirector Nie Yunxing of “Highway 318”shared the story behind the film and offered his views on road movies.
Photo: Nie Yunxing, Director of the film “Highway 318”
2018 was the first year of blockchain application implementation. Does road tripping need to “touch the chain”? What are the best application scenarios for blockchain in self-driving travel? At the conference, Mr. Liang Fenglei, Chairman and CEO of Kuaiyixing, shared his insights.
［Parallel Forums］
It is worth mentioning that this year’s conference featured multiple parallel forums for the first time. The inaugural China Self-Driving Travel Club Leaders’ Summit, organized by Zhijiayou, brought together government officials, self-driving club leaders, and industry decision-makers to discuss pain points in the profitability models of self-driving clubs.TheChina Top 100 Self-Driving Travel Clubs Awardwas also presented.Meanwhile,the Rural Cultural Tourism Closed-Door Matching Session, organized by Growth Alliance, was held on the afternoon of March 5 and the morning of March 6, respectively targetingclubs and government officials to conductIt's done.Facilitate networking and develop a high-net-worth self-drive tourist market segment, while identifying high-quality real estate projects.
In addition, there are 12 high-end closed-door sessions in the form of 2-hour in-depth seminars that will take you through the ocean of the automotive culture industry think tank:
1. National Highway G318 Industry Alliance Preparatory Meeting
Organizer: Garze Tibetan Autonomous Prefecture Tourism Development Commission & I Love Driving Media
2. Overseas Self-Drive Travel: Travel Like A Local With Ctrip Car Rental
Organizer: Ctrip Car Rental
3. The Role of Blockchain in Safeguarding and Promoting the Value of Self-Drive Travel
Organizer: Suzhou Tongji Financial Technology Research Institute & Shanghai Cuitu Digital Technology Co., Ltd.
4. Vehicle Modification and Self-Drive Travel
Organizer: CAS Modified Vehicle Exhibition
5. Reconstructing the Intelligent Mobility (Mobile Travel) Ecosystem with Digital Technology
Organizer: Jiayu Internet Technology
6. Rural Revitalization · Commander Dialogue
Organizer: Headline Landmark
7. How Can Accommodation Scenarios Drive Self-Drive Travel?
Organizer: Home Inns & Hotels Group & Camping World
8. Motorcycle Overlanding and the Future Landscape of Motorcycle Tourism
Organizer: Windline Motorcycle Overlanding Club
9. How Can Landmark Cuisine Leverage the Self-Drive Travel Trend to Forge a New Industrial Development Model?
Organizer: Landmark Ingredients
10. How to Promote Local Specialty Cultural and Creative Products
Organizer: SMART & Zhihui & Zhixue Academy& Camping World & I Love Driving Media
11. Marketing and IP
Organizer:Shanghai Oriental Intellectual Property Research Institute & I Love Driving Media
12. Jointly Building the Jiading Self-Drive Travel Industry Think Tank
Organizer: Shanghai Auto Culture Festival Organizing Committee Office
I Love Driving Gala: Where Beauty Meets, and Dreams Dine Together
Featuring cuisines from across China’s 9.6 million square kilometers — every dish is meticulously selected by the organizing committee and resource managers, with chefs making special appearances to cook on-site.Guests are seatedseatedin front of the unique stage at the waterscape theatersavoring authentic "A Bite of China",toasting together to toast to the magnificent motherland.During the gratitude dinner, against the backdrop of beautiful scenery, delicious food, and exquisite items, awards were announced and presented for China's Best Self-Driving Destination Province, Best Departure City, 12 Overseas Self-Driving Routes, Best Partneras well as the Conference Special Award; to thank the 36 judging opinion leaders for their contributions over the past year, crystal trophies were specially presented. Folk song and dance performances from GuizhouTaijiang County, Inner Mongolia's Xilingol, and Sichuan'sGarzePrefecturemade a dazzling debut.The charming song and dance performance takes the stage in a dazzling display.
Future Cars Life Show:Cool carsculturescenarios celebrate 2018 Self-Driving Day
Through a 36-hour multi-dimensional presentation of the latest scenarios in the fields of food, accommodation, transportation, travel, entertainment, and shopping for self-driving tours, as well as the cutting-edge trends of the self-driving industry, interpreting the future and sensing the future.
Shanghai International Automobile City, together with new energy vehicle companies, showcased the latest new energy models, spreading the green travel concept of "e-Road Forward," opening up a new realm for self-driving;
Ctrip Car Rental, in collaboration with ZhiDa Technology, created a cool experience zone for driving enthusiasts, presenting today's popular travel lifestyle; the world's fastest electric supercar EP9 and the high-performance intelligent electric 7-seater SUV NIO ES8 from the globally leading smart electric vehicle company NIO made their debut here;
The True Self Journey brought polar travel scenes to the outdoor area of Poly Theatre, with the pickup Unimog support trucks used for every no-man’s-land crossing trip and intercontinental RVs capable of seven-day, thousand-kilometer self-sufficiency all appearing at the Future Cars Life Show;The Zhaike Sleep Master APP's Chinese "Festival" City Outbound Tour - 24 Solar Terms Design Art Exhibition also gained considerable popularity.
The 2018 "This Life Must Drive G318In-Depth Exploration Tour" is about to depart,with a 1:10000 scale, 54.76-meter-long map of the G318 National Highway laid out here.,Scenic views along the station, folk culture, and spectacular performances present China’s most beautiful scenic highway in a 360-degree showcase.,It also marks the first miniature panoramic display of the G318 National Highway..
In addition, there were cool vehicle displays including those from China 599 Auto Club, China Cross Country Auto Club, Yongdaxing Pickup Base, Indian Motorcycle, and more. This driving experience show, integratingmodifications, travel, outdoor activities, tents,dronesand other product technologies, fully presented the future automotive lifestyle driven by self-driving, offering an eye-opening experience.
Closing Film:"Highway 318"World Premiere
From 20:00 to 22:00 on the evening of [date], the world premiere of the inaugural closing film of the 2018 Self-Driving Travel Conference, "Highway 318," was held at the Poly Theatre. Renowned directors, producers, cinematographers, and the creative team joined 1,000 audience members at the premiere and post-screening meet-and-greet.
Acknowledgements
[Organizer]
Aijia Media
[Co-Creators of the Conference]
Travel/Support
eHi Car Services | Wukong Car Rental | Ctrip Car Rental | Zebra Network | Zhidatech | First Electric | Yuanmeng | Yujing Auto | CheTuoBang | China Telecom Baike | Kuaiyixing | Huibao Technology
Tourism/Accommodation
BTG Homeinns Hotels Group | Taigecheng Sleep Tester APP | Camping World | SMART Resort Real Estate Experts Committee | Meituan Travel | KEYS Trendy Stays | Most Beautiful China Network | Landmark Ingredients | Beijing International Tourism Commodities Expo | Lazy Weekend | China Foundation for Poverty Alleviation | Ancient Villages and Towns of China Conference
Promotion/Research
Outlook Weekly | China Outdoor Media Network | Xcar.com | AC Automotive | "Car Intelligence" Magazine | Extreme Car Channel | Archimedes | Yunjie Liangshu | Ctrip Research Institute Kunming Branch | Focus Media | Panda Media | Miaopai
[Strategic Support]
International Mountain Tourism Alliance
[Honorary Cooperating Province]
Guizhou Provincial Tourism Development Commission
[Honorary Support]
Anting Town People's Government
Shanghai Jiading District Tourism Bureau
Shanghai International Automobile City (Group) Co., Ltd.
[Venue Support]
Shanghai Poly Grand Theater
[Industry Summit Forum Content Co-Creation]
International Mountain Tourism Alliance | China Tourism Academy | Guizhou Provincial Tourism Development Commission | Sichuan Provincial Tourism Development Commission | China Tourism Academy Kunming Branch | Anting Town People's Government | Shanghai Jiading District Tourism Bureau | Shanghai International Automobile City (Group) Co., Ltd. | Ctrip Car Rental | Camping World | SMART Resort Real Estate Expert Committee | Zhihui | Jiushi Events Shanghai International Circuit | Flying Horse Travel | Taikong Sleep Master APP | Shanghai Fengyu Culture Communication Co., Ltd. | True Self Journey | Huace Jingyu | Kuaiyixing
[2017 China Self-Driving Tourism Industry Report]
Lead Organizer
China Tourism Academy Kunming Branch | Yunjie Liangshu | Aijia Media
Co-Creation Partners
Yixin Car Rental | Wukong Car Rental | Ctrip Car Rental | Banma Network | Zhida Technology | First Electric | Yuanmeng | Yujing Auto | Che Tuo Bang | China Telecom Besttone | Kuaiyixing | Huibao Technology | BTG Homeinns Hotels (Group) | Taikong Sleep Master APP | Camping World | SMART Resort Real Estate Expert Committee | Meituan Travel | KEYS Capsule Hotels | Most Beautiful China Network | Landmark Ingredients | Beijing International Tourism Commodities Expo | Lazy Weekend | China Foundation for Poverty Alleviation | China Ancient Villages and Towns Conference | Better Life Magazine | China Outdoor Media Network | iCar China | AC Auto | Car Intelligence Magazine | Extreme Car Channel | Archimedes | Focus Media | Panda Media | Miaopai | Smart Driving Travel
[Aijia Feast Co-Creation]
Guizhou Provincial Tourism Development Commission | Jiading District Tourism Bureau | Ganzi Tibetan Autonomous Prefecture Tourism Development Commission | Sonid Right Banner Culture, Sports, Radio, Television and Tourism Bureau | Zunyi City Tourism Development Commission | Qianxinan Prefecture Tourism Development Commission | Anshun City Tourism Development Commission | Qiandongnan Prefecture Tourism Development Commission | Yushu Tibetan Autonomous Prefecture Tourism Bureau | Weining Autonomous County Tourism Bureau | Taijiang County Tourism Bureau | Landmark Ingredients | Drive Coffee | Waiwai Shanshui | Tibet Tianyu Agricultural Technology Co., Ltd. | Guizhou Youniu Retro Agriculture Professional Cooperative | Guizhou Guisanhong Food Co., Ltd.
[Future Cars & Lifestyle Show Co-Creation]
Guizhou Provincial Tourism Development Commission | Ganzi Tibetan Autonomous Prefecture Tourism Development Commission | Anting Town People's Government | Shanghai Jiading District Tourism Bureau | Shanghai International Automobile City (Group) Co., Ltd. | Taijiang County Tourism Bureau | Cooper Tire & Rubber Company | NIO | EVCARDEVZONE| Ctrip Car Rental | Banma Network | Zhida Technology | Bowei RV | Taikong Sleep Master APP | True Self Journey | 21st Century RV | Chuanyue Auto Club China | China 599 Auto Club | Yongdaxing Pickup Base | Neptune Aircraft | Jisu Sports | Indian Motorcycle | Windline Cycling | Baojia Mobility | Yuanmeng | Aiwei RV | ECARX | CAS Tuning & Modification Car Show | Shanghai Fengyu Culture Communication Co., Ltd.
[Closing Film of the Conference – "Highway 318"]
Production Company
Fuxing Quanya Culture Media (Shanghai) Co., Ltd. | Zhejiang Baoxing Culture Development Co., Ltd. | Shanghai Fengyu Culture Communication Co., Ltd.
Co-Produced By
Zhejiang Feike Xingteng Film & TV Media Co., Ltd. | Shanghai Xinyan Culture Media Co., Ltd. | Hangzhou Huanyao Film & TV Culture Media Co., Ltd.
[Parallel Forums / Events Lead Organizers]
Guizhou Provincial Tourism Development Commission | Ganzi Tibetan Autonomous Prefecture Tourism Development Commission | Anting Town People's Government | Shanghai Jiading District Tourism Bureau | Shanghai International Automobile City (Group) Co., Ltd. | Smart Driving Travel | Duocai Investment | Growth AllianceCar Intelligence Magazine| Headline Landmarks | Ctrip Car Rental | Kuaiyixing | Landmark Ingredients | BTG Homeinns Hotels (Group) | Camping World | SMART | Zhihui | ZhiXue Academy | Windline Cycling Adventure Club | Aijia Car | New Travel | vphoto | Duyang | Tibet Eagle Self-Drive Camp Club Co., Ltd. | CAS Tuning & Modification Car Show | Jiayu Internet Technology | China Aviation Travel | Suzhou Tongji Financial Technology Research Institute | Shanghai Cuitu Digital Technology Co., Ltd. | Flying Horse Travel
[Officially Designated Tire Brand]
Cooper Tire & Rubber Company
[Audiovisual Support]
Shanghai Qin Chun Culture Communication Co., Ltd. | Hualiduo Audiovisual
[Officially Designated Tents]
Oushen Tent
[Designated Rescue Service]
Yuanmeng
[Official Designated Transportation Service]
eHi Car Services
[Exclusive Flower Wine Designated Brand]
Huajianqing Fruit Wine
[Conference Technical Support]
31 Conference
[Officially Designated VR Partner for Events]
Ehu VR
[Official Video Team]
Zheyanchuan Media | Shanghai Yizuo Yizou Cultural Media Co., Ltd. | Dayu Film and Television
[Official Audio Team]
Esound Culture
[Chief Content Partner]
Zhihui
[Exclusive Automotive TV Media]
Extreme Car Channel
[Official New Media Strategic Partner]
Changdu
[Official Online Audio Support Platform]
Ajiemi De
[Annual Official Designated Live Photo Platform]
VPhoto Cloud Photography
[Supporting Media]
Xiaokang Magazine | China Outdoor Media Network | iCar | AC Auto | "Car Intelligence" Magazine | Focus Media | AutosTrend Media
969 Radio | Panda Media | Ducheng | Mafengwo | Miaopai | Lucheng Network | Huodongjia