Over the past month, tens of thousands of runners have taken to the streets across China—from Beijing’s Olympic Forest Park and Hefei’s Binhu New District, to Changsha’s Orange Isle and Nanjing’s Xuanwu Lake, all the way to the streets of Fuzhou and Xiamen, spanning from south to north.They canbe seen converging across the map of China like glowing points. Some runners are honing their skills at training camps, others are competing in half-marathons for top results, and some are finding themselves through music and entertainment runs. Together, runners are celebrating this festivalthat belongs tothem— -- the Xtep 321 Running Festival.
Since its inception in 2016, every year on 321 Running Festival day, Xtep has launched a series of exciting events around the festival, generating high anticipation. This year’s 321 Running Festival is no exception, and the grand finale will take place in Xiamen. -- The 321 Running Festival Grand Celebration.
On March 21, the third edition of the “321 Running Festival Grand Celebration” is heating up
This year,Xtep will once again follow its “entertainment + sports” model, inviting entertainment stars like Nicholas Tse, Zhao Liying, Han Geng, Jiro Wang, Lin Gengxin, and Li Dan, along with sports celebrities such as Xie Zhenye, Chen Ding, and Cai Zelin to join the celebration. For broadcasting, Xtep has also partnered with Southeast TV, in collaboration with Tmall and iQiyi, to live stream the entire running gala.
Moreover, the 2018 321 Running Festival has reached new heights, jointly initiated by Xtep and the Chinese Athletics Association. In today’s rapidly growing running culture, Xtep’s brand-new upgrade aims to create a nationwide, diverse, and enriching running carnival for runners, spreading a healthy and fashionable lifestyle.This bringsa “truly extraordinary” 321 Running Festival.
This is also reflected in the new slogan “Any Way You Run,” where Xtep gathers runners of all levels to participate in various running activities, offering tailored and customized services for each participant.
Runners raise their arms in joy, with happiness radiating from their faces as they run
March 10–11
Xtep Running Club at Nanjing Xuanwu Lake / Xtep Running Club at Changsha Orange Isle
The XCR Training Camp provides runners with professional guidance, post-run energy replenishment, expert-recommended gear experiences, and a variety of other benefits.
March 11 Beijing Olympic Forest Park
The Keep Specialized Training Camp is a custom program created by Xtep for Keep users, offering professional guidance to help beginner runners complete their first 3-kilometer run.
March 10–11 Fuzhou Cangshan Wanda Plaza
The Music Running Box allows urban dwellers to release stress, combining vibrant lights, dynamic music, and running to deliver fresh energy and experiences for runners.
March 17
Nanjing / Changsha
The Keep Specialized Training Camp continues, helping more beginners develop a running habit and turn runningintoafulfilling part of their daily lives.
March 17 Hefei Binhu Xtep Running Club
The Binhu Half Marathon offers intermediate and advanced runners a platform to challenge themselves, achieving better results while also experiencing the joy that running brings.
March 17-18, Xiamen Huli Wanda Plaza
Music Box has arrived in Xiamen, and even the rhythm of running seems to have become a bit more vibrant, serving as the final warm-up for the upcoming nationwide running festival.
March 17-18, China
The Hundred Cities, Thousand Stores Run and Hundred Schools Run see various running groups across the country taking off together, with millions of runners measuring the land of China step by step.
March 5–18, Joyrun
The 321 Running Festival online run — running activities are not limited to offline events. Shortly after the event was launched, over 350,000 runners signed up to compete for limited online slots and a chance to win specially designed 321 medals.
The exclusive 321 Running Festival medal engraves the honor of runners
In this star-studded festival where millions celebrate together through running — China is running, and so are you. At the invitation of Xtep, step onto the runners’ track, raise the starting gun, and count down “3,2,1” — and start running now, #HowToRunRight#!
