Graceful in the drawing room, skilled in the kitchen
Able to code, and debug errors
Capable of removing malware, and bypassing firewalls
Able to drive a luxury car, and buy a new home
Can outwit a mistress, and stand up to thugs
……
Women of the new century have evolved into all-powerful queens, while also placing greater emphasis on self-investment. With the upgrading of women’s lifestyles and spending power, the “she economy” in the sports market has risen strongly, with both domestic and international traditional sportswear brands actively tapping into this blue ocean of the women’s sports market.
Spending ¥1,141 annually, surpassing men
The influence of the “she economy” is growing stronger. According to statistics, by 2019, the female economy market size in mainland China is expected to reach ¥4.5 trillion.
And the “girl power” that queens invest in their own health and body management should not be underestimated.
According to media reports, in 2016, the average Chinese woman spent ¥1,141 on sports gear, surpassing the ¥1,081 spent by male consumers in the same period. Research shows that the top 10 sports most participated in by women include running, badminton, fitness, and others, with an average of 5.2 types of sports being followed by each woman.
In 2017, women-specific running events also increased significantly. For example, on November 5, there were three women-only half-marathon events: the Panzhou International Women’s Half Marathon in Guizhou (half marathon, 1,500 participants), the Suzhou International Women’s Half Marathon (half marathon, 3,000 participants), and the Chongqing International Women’s Half Marathon (half marathon, 2,700 participants).
A Diverse Range of Women’s Sports Products – ISPO Launches “Women’s Sports Product Collection”
To meet the growing consumption power and investment demand in sports gear among today’s queens, in recent years, leading domestic and international brands have begun to focus on the women’s sports market, noticeably increasing their development of female-oriented sports products. A variety of sports equipment that combines functionality and fashion has blossomed.
In response to the expanding female sports categories across major brands, this yearJuly 5–7, atthe Shanghai New International Expo Centre, the eventISPO Shanghaiwill showcase these women’s sports products and equipment, helping sportswear brands capture the “women’s sports market.”
- The ISPO Women’s Sports Product Collectionbrings together a wide range of “her products” in fitness, running, outdoor, and water sports.
- Running concurrentlyis the Women’s Sports Industry Summit Forum, gathering various sports experts to discuss the “she economy” together.
- The ISPO Yoga Industry Summitinterprets the “her market” from perspectives such as industry status, management, and investment opportunities.
- The Women’s Sports Stage Showinvites major women’s sports brands, clubs, KOLs, and more to provide live instruction on popular women’s sports such as Les Mills group classes, fitness dancing, Zumba, Pilates, and yoga. It also offers professional insights on the importance of women’s fitness apparel and how to choose the right gear for your workout.
ISPO SHANGHAI 2018 — More Hot Topics Await Your Exploration This Summer
In addition to dedicated women’s themes, ISPO Shanghai this summer will also bring you more hot topics of interest to the sports industry:
— Running + Fitness + Outdoor Tri-Linkage to Create a Synergistic Effect in the Sports Industry
- ISPO“Running+” Summit Forum, Asia-Pacific Trail Running SummitDiscussing the current status and trends of running, fitness, and outdoor sports
- In collaboration with the Shanghai Municipal Sports BureauWith the strong participation of hundreds of professional athletesJoin in a big way
— Delving into the Children’s Market Segment to Explore New Ideas for the Outdoor Industry
- Children’s Equipment Themed Exhibition Area, ISPO Children’s Sports Industry Forum, China Sports Fashion Trends ForumExploring new trends and design ideas in the children and youth sports industry
- Multi-channel matchmaking meetingsHelping to carve out the children’s sports goods market
— Water Sports Industry Theme Area to Discover New Directions in Water Sports
- ISPO Water Sports Industry ForumSharing cutting-edge information and hot topics in the water sports industry
- Water Sports Club and Brand Matchmaking MeetingProviding one-stop procurement solutions
- A massive 200+ square meter product testing poolfor an authentic experience of product performance through fun activities
— ISPO Shanghai Supplier Zone
- Creating a professional procurement platform for functional fabrics, accessories, and production supply chains
Register online now to secure your spot at ISPO SHANGHAI!
Pre-register in advance to enjoy the following benefits:
- Free entry to the exhibition (onsite registration fee is 50 RMB)
- Regular access to ISPO’s electronic industry newsletter
- Win exclusive gifts from the organizers and brands
- Plus, get a chance to win free accommodation for any 2 nights during the exhibition!!!
How to Register?
- Individual Registration:
Scan the QR code below or click here to quickly complete your registration
- Group Visit:
Visit the official website: http://shanghai.ispo.com.cn/, and click on the homepage carousel image
If you have any questions, feel free to inquire:
Ms. Zhu
Phone: 021-20205500-861
Email: crystal.zhu@mm-sh.com