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Breaking boundaries and unlocking more possibilities for summer sports —— 100 days to go until ISPO SHANGHAI 2018!

Published: 2026-11-08 👁 104 views
Last updated 2026-11-08 — ISPO Shanghai 2018 is setting sail once again, with nearly 600 exhibitors bringing around 700 brands and over 50 concurrent events, comprehensively showcasing the latest products and trend directions in Asia’s summer sports market, including fitness, running, outdoor, and water sports!

ISPO Shanghai 2018

Asia (Summer) Sporting Goods & Fashion Expo

July 5-7, 2018

Shanghai New International Expo Centre

This summer,ISPO Shanghai 2018it’s setting sail once again, with an expectednearly 600 exhibitorsbringingaround 700 brands and over 50 concurrent events,comprehensively showcasing thefitness, running, outdoor, and water sportssectors of the summer sports market and their next-generation products and trends!

Online pre-registration for visitors is now open

Register now and get 50 RMB off your admission ticket!

Scan the QR code to sign up

Fitness sector:Focusing on “her sports” to help you tap into the “women’s sports market”

" Launching for the first timethe ISPO Women’s Sports Product Collection Pavilion,featuring on-site displays of women-focused product series across multiple categories such as fitness, running, outdoor, and water sports.

" Accompanied bythe ISPO Women’s Sports Industry Summit Forum,which invites various industry leaders to discuss the “she economy” and support the development of women’s economic influence in the sports industry.

" The first-everISPO Yoga Conferencewill focus on the industry’s current status, management practices, and investment opportunities, delving into the potential of the “her market.”

" Women’s Sports Stage Showwill invite major women’s sports brands, clubs, KOLs, and others to provide live instruction on popular women’s fitness activities such as Les Mills group classes, fitness dance, Zumba, Pilates, and yoga, while also offering expert insights into the importance of women’s fitness apparel and how to choose the right gear.

At ISPO Shanghai, the participation of women’s sports brands is growing, and the increasingly segmented women’s sports market and categories are exactly what we hope to see."

—— Yvette Sports Brand

Running Sector: Running + Fitness + Outdoor – A Tripartite Synergy to Create a Sports Industry Aggregation Effect

" The FirstISPO “Running+” Summit Forum, with “Running + Fitness + Outdoor” as the core connection point, invites major event organizers and operators, training institutions, media, clubs, investors, and more to discuss hot topics such as the current development and future trends of marathons + trail running + triathlon in China, as well as the state of equipment.

" Morning Run---Battle of the Hundreds, specially inviting hundreds of professional running groups to engage in intense team competition to vie for the title of Shanghai’s top running group.

" In collaboration withShanghai Municipal Sports Bureau, specially invitinghundreds of professional athletesto visit on-site and share insights on their careers and entrepreneurial journeys.

Through this collaboration with ISPO Shanghai, we hope professional athletes can gain insight into the development of the sports industry through ISPO, and also allow more people to learn about the life stories of different athletes, encouraging more teenagers and adults to get involved in sports activities.

—— Zhang Liang, Deputy Secretary of the Communist Youth League Committee of Shanghai Municipal Sports Bureau

Outdoor Sector: Focus on Sport Fashion, Delve Deep into the Children's Niche Market, and Explore New Directions for the Outdoor Industry

" ISPO China Sport Fashion Trends Forum, featuring the Chief Designer of Li-Ning’s New York Fashion Week, who will share the latest insights on sport + fashion and jointly explore new ideas in urban sport fashion trends; international textile trend experts are also invited to interpret sport fashion trends.

" For the first time, aChildren’s Sports Products Theme Areais set up, accompanied bythe ISPO Children’s Sports Industry Forum, bringing together outdoor sports brands, distributors, investors, KOLs, and others to discuss new trends, ideas, and future developments in the children and youth sports and outdoor industries.

Water Sports Sector: Water Sports Industry Theme Area, Exploring New Directions in Water Sports

" Newly launchedFirst Water Sports Clubs and Exhibiting Brands Matchmaking Event, providing a one-stop procurement solution for newly built or renovated water sports institutions with purchasing needs.

" Inside the venuea 200+ square meter oversized product testing pool, offering realistic and convenient product testing and experience.

" ISPO Water Sports Industry ForumWe warmly invite domestic and international industry professionals and leading brands to share cutting-edge international water sports insights and discuss hot topics in the industry.

" Co-create the 2018 Water Sports Spectacular with the China Canoeing Association:China Water Sports Club Managers' Friendship Tournament & Annual Conference.

This summer of 2018, we will collaborate with ISPO with an even more focused, professional, and rigorous attitude, as well as an innovative spirit, to launch a more open and inclusive exchange event for the water sports industry. We look forward to more stakeholders and service providers from related industries who care about the development of water sports joining us in consensus to jointly promote the growth of water sports.

— Mr. Deng Ji, President of the China Canoeing Association

ISPO Supplier Zone

" A newly established platform dedicated to creating a professional sourcing marketplace for functional fabrics, materials, and production supply chains in the sporting goods industry.

Multi-channel matchmaking opportunities to connect supply and demand sides

" This ISPO Shanghai will once again expand the Match-making business matchmaking scale. Through online appointment platforms and on-site dedicated zones, it will create more face-to-face communication opportunities between exhibitors and VIP buyers such as e-commerce platforms, department stores and shopping malls, core distributors, sports clubs, and group-buying companies. It will also assist buyers in targeting potential suppliers and accumulating cross-industry collaboration resources. Meanwhile, the exhibition will invite and organize various types of buyer groups to visit.

△ ISPO Shanghai 2017 Department Store Buyer Group

Pre-event activities launching soon—get sports enthusiasts excited early

In addition to the exciting zones and events on-site, multiple pre-event activities will engage all sports lovers this spring and summer.

On May 20th, the ISPO Shanghai Outdoor Experience Day (Open Demo Day) will be held concurrently at the same venue as the 2018 X-Mudder Mud Run National Tour – Shanghai Station,providing sports enthusiasts who love activity, enjoy sharing, and dare to experience with a rich and excellent outdoor product trial and testing experience. It also offers brands and industry professionals the chance to interact with consumers and deepen understanding. The event is expected to attract over 5,000 participants, reaching an audience of over 100,000.

In addition,ISPO Shanghai will also participate in events such as German Style Week (May 9–13) and the Shanghai City Orienteering Race (May 26),inviting more end consumers to visit this edition of the exhibition.

Online registration for ISPO Shanghai 2018 visitors is now officially open and fully available. Visithttp://regsh.ispo.com.cn?invitetype=ish18nr1to pre-register online and save 50 yuan on your ticket right away.

From July 5–7, 2018, ISPO is waiting for you in Shanghai. Come to ISPO to see more.

For more details, please click http://www.ispo.com.cn/shanghai

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