SCALER+ Opens Three Stores Simultaneously in Shenzhen as Brand Image Accelerates

Since the beginning of the year, SCALER’s new functional seriesSCALER+ brand flagship store officially debuted on the third floor of Beijing’s Century Golden Resources Shopping Mall. Since then, SCALER has accelerated the implementation of the new SCALER+ image.Recently, SCALERalsopartnered withShenzhenFire Fox Outdoor, with three new stores opening simultaneously and making their debutin “Pengcheng.” The SCALER+ urban functional product line, widely recognized by urban professionals, will serve as the flagship series,and willprovide outdoor enthusiasts in Shenzhen with functional products that combine fashion and a sleek, capable aesthetic.It is reported that this year, SCALER has intensified efforts to fully implement the newSCALER+ branded store image. In addition to Beijing and Shenzhen, new concept stores have also been launched in cities such as Xi'an, Shenyang, Shijiazhuang, Nanjing, Jinan, Dalian, and Xinxiang in Henan.

For SCALER, the aesthetic style of fashion-meets-functionality is not limited to the products but is also integrated into the design of retail store spaces. The independently brandedSCALER+ Fire Fox Nanshan Store draws inspiration from product design, with each area reflecting the series’ minimalist and modern design philosophy. Even the smallest details showcase a highly stylized blend of performance and aesthetics.

Fire Fox Outdoor was founded in1998 and is a retail company specializing in outdoor activity gear. Having grown over 20 years, it enjoys high recognition and a strong reputation within Shenzhen’s outdoor community. This collaboration is built on mutual high regard, and SCALER will uphold itsphilosophy of making the outdoors betterthrough fashionable outdoor products that emphasize both functionality and comfort, as well as stylish designs, bringing local consumersa uniquenew outdoor experience.

As SCALER’s newfunctionalproduct series, SCALER+ continues the spirit of the ladybug’s upward momentum, usingthe “+” symbol to signify more possibilities, and a more three-dimensional logo structure to represent the sharper, more distinctive personalities of modern urban elites. It aims to foster greater emotional resonance with the growing urban elite and to showcase a brand personality that is more mature, disciplined, rational, and efficient.

Since its launch, this product serieshas received high acclaim in the market for its distinctive style and differentiated positioning from traditional outdoor gear.Last year’s autumn and winter collections achieved excellent sell-through rates and terminal sales figures.This time,The opening of the SCALER+ store in Shenzhen marks an important step in the comprehensive expansion and development of the series.In the future,Scalerthe SCALER+ Urban Functional Series will join forces withSCALERthe Hiking Series to offer a wide range of diverse products to more consumers, meeting the increasingly varied lifestyles and clothing needs of modern people, and providing more choices for those who yearn for nature and freedom.

During the new store's opening period, a special launch promotion is being offered, with experience-price discounts available for customers who visit the store.The promotion is available at all three Foxfire stores: Nanshan, Hangyuan, and Zhenxing.