On March 22, 2018, Princess Cruises, the “Global Travel Master” under Carnival Corporation, launched a 38-day nationwide “2018 Princess Cruises Overseas Route Promotion Tour.” The event warmly invited local travel agency partners and prominently introduced Princess Cruises’ classic overseas routes being promoted in China this year, as well as the newly upgraded “Asian Guests Exclusive Services” for 2018. Covering five major economic zones—East China, South China, North China, Southwest China, and Northwest China—the promotion tour reached twenty cities and delved into emerging second- and third-tier cities such as Shijiazhuang and Guiyang. It is the most extensive, longest-spanning, and most city-inclusive overseas route promotion campaign since Princess Cruises entered the Chinese market.
Princess Cruises' first overseas route promotion event of 2018 concludes successfully
“Over the past year, bookings for Princess Cruises’ overseas routes increased by 35% year-on-year, with the Southwest region exceeding 40%,” said Wang Ping, Vice President and General Manager of Princess Cruises China. “As domestic guests become more familiar with cruise products and develop higher expectations for destination experiences, overseas routes are winning the favor of more and more cruise enthusiasts and are expected to become a major new growth point in the domestic cruise market in the coming years. Based on this consumer insight, Princess Cruises will deploy an overseas route strategy in 2018, launching long-awaited flagship overseas route products, giving more domestic guests the opportunity to enjoy the double delight of international luxury cruise holidays and surprising destination experiences.”
At the promotion event, Princess Cruises highlighted its world-renowned Alaska and Northern Europe routes to the invited travel agency partners. As the undisputed leader in Alaska cruises, Princess Cruises has deployed seven ships here, offering nine distinctive routes and 133 sailings, taking guests to 15 popular destinations. Additionally, Princess Cruises has operated five Princess Lodges and the “Direct to the Wilderness” luxury observation train in this “must-visit once in a lifetime” vast land, creating land-and-sea package itineraries that perfectly combine cruise experiences with shore excursions, aiming to leave guests with precious memories to last a lifetime. Princess Cruises’ highly acclaimed “Best of Northern Europe” route will take guests to marvel at breathtaking fjord scenery and the wonders of the midnight sun from May to October, experience the region’s rich culture and history, and immerse themselves in the simple yet fulfilling happiness of the locals.
Princess Cruises’ world-renowned Alaska routes perfectly blend luxurious cruise experiences with highly praised shore excursions
Princess Cruises’ “Best of Northern Europe” route deeply explores astonishing natural wonders and cultural history
For the Chinese market, Princess Cruises promotes four classic overseas routes: the thoughtfully designed Southeast Asia route skillfully combines ancient temples, modern cities, bustling markets, and serene natural landscapes, leading guests to discover unique new highlights of “cruising” in Southeast Asia; the Australia and New Zealand route allows guests to enjoy captivating natural scenery, abundant onboard activities, and gourmet food and wine from November to March of the following year, delivering a pure experience that touches the soul; the diverse Americas routes, such as Panama, Caribbean, and South America routes, take guests to explore the magical lands of the Americas; and the 3-month around-the-world route enables guests to traverse continents and oceans with Princess Cruises, embarking on an unforgettable epic adventure and discovering a different side of themselves.
The Alaska and Rocky Mountains luxury journey takes guests to fully enjoy this extraordinary land
In 2018, as the “Overseas Global Travel Master,” Princess Cruises has introduced newly upgraded “Asian Guests Exclusive Services” on its Alaska routes and some European routes for Chinese guests, bringing a more comfortable, pleasant, and convenient overseas cruise vacation experience. Featured offerings include: adding “Overseas Cruise Service Specialists” on board dedicated to serving Chinese guests, providing onboard information and materials in Chinese, and adding one Asian-flavored dish to the main dining room’s lunch and dinner menus daily. In addition to a rich selection of overseas routes and destinations, Princess Cruises will continue to enhance the onboard experience, crafting a global culinary journey, a variety of entertainment activities, immersive shore excursions, and the ultimate in sleep at sea for guests.
Princess Cruises’ overseas routes take Chinese guests to many dream destinations and allow them to experience the beauty of the world