Beijing Jinhai Lake, which was awarded the hosting rights for the 2020 World Leisure Congress due to its 22-square-kilometer stunning natural environment and high-end private tourism and vacation services, has launched a new development model. Reporters learned at the strategic launch event of "Jinhai Lake 121 Longevity Town" on the morning of April 26 that the Jinhai Lake International Tourism Resort has initiated a comprehensive strategic transformation and upgrade. It has now achieved all-round integration and operation of anti-aging resources from both domestic and international sources, and will become a new model for health and wellness towns in China.
Launch event site of Jinhai Lake 121 Longevity Town
Health and longevity are ancient and eternal topics for humanity. As people age, their organs and functions undergo irreversible degenerative changes. Research aimed at "combating aging" or even "curing death" has become a focal point in the medical field, and the resulting health industry has emerged as the world's largest emerging industry. Statistical data shows that the health industry accounts for over 15% of the U.S. GDP, while in countries like Canada and Japan, it exceeds 10% of their respective GDPs.
Launch ceremony of Jinhai Lake 121 Longevity Town
Although China's health industry currently accounts for only 4%-5% of GDP, with the official implementation of the "13th Five-Year Plan" proposal, "Healthy China" has been officially elevated to a "national strategy." The country's broader health industry is about to enter a golden period of rapid development. As an important branch of the health industry, the anti-aging sector will also face a significant opportunity in China, where the issue of aging is becoming increasingly prominent.
Located in Pinggu, Beijing, Jinhai Lake boasts 6.5 square kilometers of pristine water bodies, a forest coverage rate of 95%, an annual average PM2.5 level of 27.5, and a negative ion concentration of 2,067 per cubic centimeter, making it a natural wellness destination in northeastern Beijing. After a decade of development by Shanshui Wenyuan Group, which has extensive experience in the cultural and tourism industry, it has evolved into a comprehensive tourism and resort landmark integrating diverse formats such as the Jinhai Lake International Resort, Jinhai Lake Scenic Area, Jinhai Lake Ecological Farm, and Jinhai Lake Urban Garden Villas. It offers integrated leisure resources for land, water, and air, along with 12 high-end tourism and entertainment projects. The project has won awards such as the 2016 Asia Travel Red Coral Award—Most Popular Resort and the 2015 China Real Estate Annual Red List "Benchmark Project in Cultural and Tourism Real Estate."
Li Zhe, Chairman of the Board of Shanshui Wenyuan Group
Through years of relentless effort and profound insight into global industrial development, Shanshui Wenyuan Group has made a breakthrough by comprehensively upgrading the Beijing Jinhai Lake International Tourism Resort into Jinhai Lake 121 Longevity Town. Leveraging the world-class resource integration capabilities of the World Anti-Aging Biology and Medicine Association, it has established a shared pathway for advanced international health and anti-aging technologies. Cutting-edge technologies such as functional medicine, regenerative medicine, genetic testing, cellular anti-aging, hormone balance, and holistic detoxification are organically combined with traditional Chinese herbal medicine and spiritual wellness practices. This is supplemented by 120 exclusive self-cultivation projects such as horseback riding, water amusement, SPA, and yoga, offering consumers a customized health management plan for the comprehensive reshaping of body, mind, and spirit. This forms a four-in-one health and anti-aging management platform encompassing "prevention, treatment, rehabilitation, and elderly care."
In fact, Shanshui Wenyuan Group has long been accomplished in the field of health and anti-aging. At the 2017 Boao Forum for Asia, Li Zhe, Chairman of the Board of Shanshui Wenyuan Group, proposed the path of "cross-sector integration" and "scientific innovation." On October 9 of the same year, in collaboration with its exclusive strategic partner, the World Anti-Aging Biology and Medicine Association, the first "Jinhai Lake·World Anti-Aging Summit" was held in Beijing. It successfully attracted more than 20 scientists from nine countries, including the United States, Germany, and Switzerland, in the medical and health fields. Two Nobel laureates—Ms. Ada Yonath and Dr. Edvard I. Moser—also attended and delivered speeches on-site.
Real-life view of Jinhai Lake 121 Longevity Town
At the recently concluded Boao Forum for Asia sub-forum on "Belt and Road" and the development of the health industry, Li Zhe, Chairman of the Board of Shanshui Wenyuan Group, spoke again. "Adhering to prevention as the priority and practicing the integration of medical care and wellness" has been elevated to a national strategy. Building a world-class broader health industry platform, establishing a Chinese wellness and anti-aging vacation destination, and pioneering a new broader health leisure model are the three major opportunities currently faced by Shanshui Wenyuan Group.
In addition to its unique resource integration model, Shanshui Wenyuan Group has also innovated in the theoretical research of anti-aging. After years of research, integrating the essence of Eastern and Western medicine, it proposed the "1-5-6 Health Theory," which centers on the "human biological internal balance mechanism" doctrine (one balance) and includes the "Five-Channel Theory" and the "Six-System Theory." Guided by this theory, the first "Five-Channel" anti-aging health management center—the Maya International Anti-Aging Center—has been established in Jinhai Lake 121 Longevity Town. It gathers the wisdom and concepts of over 100 anti-aging medical experts from more than ten countries, including the United States, Germany, France, Austria, Japan, and South Korea. Through an integrated and comprehensive anti-aging service system of "detection, channeling, supplementation, nourishment, and regulation," it offers customized systematic anti-aging solutions. It is understood that the "Body-Mind-Spirit Reshaping Plan" product series, centered on the "1-5-6 Health Theory," will soon be launched and introduced to consumers.
Real-life view of Jinhai Lake 121 Longevity Town
In the future, Shanshui Wenyuan Group will use Jinhai Lake 121 Longevity Town as a model to deploy a series of longevity town projects nationwide, enhancing the health level of the entire population and supporting "Healthy China."