A backpack is precious, but life is more valuable
BOBLBEE | Point65 Hard Shell Backpacks convey safety, an attitude, and the trust of family and friends…
In 2014, Swedish company Point 65 (Nordic 65) followed its established strategy to enter the outdoor industry on the basis of its comprehensive sports products by merging with Sweden’s iconic fashion and sports brand BOBLBEE (BabyBee), launching refreshing new products under the Swedish Point 65 (Nordic 65) brand. Point 65 will unveil its latest products at ISPO Shanghai 2018
The hard shell concept is a groundbreaking and innovative patent. Its design philosophy is to create a single product that can protect both the body and equipment during activities, while achieving the best balance between maximum comfort and optimal weight distribution.
This award-winning product has not only been recognized by organizations and institutions around the world, but more importantly, it has also earned praise from active individuals and professionals who use the BOBLBEE | Point65 backpack in their daily lives.
This backpack provides motion balance and stable support for people during activities. The lumbar support system features an S-shaped design, deliberately separating an upper “load zone” in the lower waist area to optimally disperse gravity and reduce pressure on the back. Combined with a back-carrying system designed with the concept of a “tube seat,” it offers a “second skin” level of comfort.
The Swedish BOBLBEE | Point65 hard shell backpack series has passed the certification of top-tier global spine protection T
When an impact occurs at a certain distance from the body, the hard shell creates an impact-absorbing zone that disperses the intense force concentrated at one point across as large an area as possible. The additional time for distributing the impact energy helps reduce the effects of the shockwave.
Let’s take you through the uniqueness and injection molding process of the BOBLBEE | Point65 backpack. Injection molding refers to the process of shaping molten material (ABS) into a semi-finished product of a specific form through operations such as pressurization and cooling. Each step in the injection cycle directly determines the quality of the final molded product.
BOBLBEE | Point65 Hard Shell Backpack
High-density molecular structureFormed in one press with 500 tons of high pressure.
The design of the outer shell and shoulder straps is dedicated to
minimizing the impact force on the user’s back,
redirecting the shock away from the central back area.
The more refined the manufacturing craftsmanship, the stronger the protective capability. There are many imitations of our products, but items cast under 5 tons, 50 tons, and 500 tons of pressure yield vastly different results, and their production costs also vary greatly.
So, take care of yourself—your backpack may be valuable, but your life is priceless.
Stay tuned for more information
Official Chinese website:
www.boblbee-china.com
www.point65-china.com
Official JD store:
rzlwsm.jd.com
Online registration for ISPO Shanghai 2018 attendees is now officially open. Scan the QR code below or click here to pre-register online and save 50 yuan on your ticket right away.