Eco Zone | PATAGONIA partners with environmental organizations at the ISPO SHANGHAI 2018 Eco Zone
ISPO Shanghai 2018 (Asia (Summer) Outdoor & Fashion Trade Show) will be held in Shanghai from July 5-7 this year. During the event, Patagonia will organize a three-day "Xiuxing" activity on-site and partner with 1% for the Planet (FOR THE PLANET) and the Forest Stewardship Council (FSC)
[Introduction to the Environmental Protection Zone Booth]
As everyone knows, Patagonia is an environmentally conscious brand. Over the more than 40 years since our founding, we have always upheld the principle of “building the best product, causing no unnecessary harm, and using business to inspire and implement solutions to the environmental crisis.”
As a company, the greatest social responsibility we can undertake is to produce high-quality products. At the same time, we encourage people to repair their clothing rather than replace it hastily. In 2015, we launched the WORN WEAR (“Worn Wear”) initiative. Through our “Worn Wear” program, we encourage you to cherish the stories you share with your clothes and help you use your garments for a longer time.
In 2016, we brought this initiative to our partners in China, where it was well received and highly anticipated across the country.July 5–7, 2018during ISPO SHANGHAI 2018, N2.310we will host a three-day “Worn Wear” event at our booth.
Notes:
During the “Worn Wear” event, Patagonia will offer free repairs for all outdoor brand apparel and backpacks.(Counterfeit products will not be repaired.).
Please bring clean clothing for repairs during the event.;
If any gear cannot be repaired on-site, we will take it back to our Beijing workshop for repair and then mail it back to you afterward. (For specific repair details, please inquire at the booth during ISPO Shanghai 2018.)
We also hope that through initiatives like “Worn Wear,” we can take a fresh look at ourselves and understand who we are. What kind of Patagonia do we want to present to Chinese consumers? What kind of outdoor spirit do we want to share with everyone? That is the original intention of this effort.
If you love the outdoors and nature, you should take action and join the fight to protect the environment. Patagonia has partnered with hundreds of grassroots environmental organizations around the world. We donate a portion of our revenue to support these groups, considering it our “Earth tax” to make up for the harm we cause to the environment.
In 2002, Patagonia’s Yvon Chouinard and Craig Mathews of Blue Ribbon Flies co-founded the non-profit organization 1% for the Planet, committing to donate 1% of annual sales to environmental causes. To date, more than 1,200 companies in 48 countries have joined us, collectively supporting over 3,300 environmental organizations.
The Environmental Protection Zone “Leave No Trace” at ISPO Shanghai 2018 is curated by Friends of Nature and organized by the Leave No Trace Eco-Studio Shanghai.
Leave No Trace (LNT) is an outdoor ethics movement originating from the United States. It aims to guide the public to adopt responsible attitudes and actions while engaging in outdoor activities, reducing the impact and negative effects of human activity on the environment. In 2011, Friends of Nature, the earliest nationwide civil environmental organization in China, introduced the Leave No Trace concept to mainland China. Since then, it has carried out instructor training, advocated for and promoted public awareness campaigns and practical activities, leading to widespread dissemination of the LNT philosophy in China.
The Leave No Trace Eco-Studio is a professional team in the field of nature education in China. It is dedicated to promoting the localized practice of Leave No Trace in urban parks, providing the public with integrated services such as youth environmental education and the design and operation of low-impact nature education campsites, aiming to improve the microclimate of urban environments.
We hope to jointly advance the popularization of the Leave No Trace movement in mainland China. We hope more outdoor gear companies, outdoor groups, and hiking enthusiasts will care for nature, promote the Leave No Trace philosophy, lead by example, and encourage more outdoor enthusiasts to join the Leave No Trace movement.
FSC, the developer of the world’s most rigorous forest management standards, is committed to improving global forest management practices. Through certification, it encourages forest owners, managers, and companies along the production, processing, and trade chain to follow the best social and environmental practices. As a membership-based organization, FSC adheres to the principles of participation, democracy, equality, and transparency in setting standards for forests and enterprises seeking certification.
[FSC in China]
The FSC China Working Group was established in Beijing in 2007. With growing international and consumer attention to the sustainability of forest products, FSC certification has been growing rapidly in China. Thanks to joint efforts, by the first quarter of 2017, certified forest area in China exceeded 850,000 hectares, with approximately 5,000 certified companies.
It is reported that Patagonia, together with environmental organizations, will be atN2.310the booth. We welcome everyone to visit and join us in promoting the adoption of “responsible business and environmental values” in mainland China. We hope more outdoor gear companies, outdoor groups, and hiking enthusiasts will participate, lead by example, and influence more outdoor enthusiasts to join the environmental movement.
During the exhibition, we will also offer a large number of beautifully designed eco-friendly souvenirs, as well as more opportunities to learn about us.
ISPO Shanghai 2018 audience online registration is now officially open for all participants!Scan the QR code below or click here to pre-register online and save 50 yuan on your ticket!