On May 13, Reebok's first Asia-Pacific flagship store made its debut at Huaihai Middle Road, a trendy landmark in Shanghai, inaugurating the flagship store's warm-up launch. This also represents the culmination of Reebok China's brand image store, FitHub Fitness Hub. The upcoming Reebok Asia flagship store will become an ideal place to experience a fitness lifestyle, introducing a new consumer experience model, and leading everyone to train together to achieve their best selves.
Reebok’s first Asia-Pacific FitHub upgraded with Concept 3.0, revolutionizing the fitness shopping experience
In early 2017, Reebok fully launched its China initiative, with FitHub brand image stores rapidly expanding across major cities nationwide. By the end of 2020, the number of stores nationwide will reach up to 500. Now, Reebok has taken a groundbreaking step in upgrading its retail concept, innovatively transforming its Huaihai Road flagship store into the first Asia-Pacific FitHub 3.0 brand image store — drawing inspiration from Reebok’s globally exclusive partnership with CrossFit gyms, and integrating physical retail, core fitness experiences, and offline events. In the flagship store, consumers can experience Reebok’s proudly cutting-edge fitness equipment and classic trends, fully understand Reebok’s brand spirit and product concepts, and immerse themselves in the gym to enjoy a one-stop fun experience of achieving their best selves. What makes FitHub 3.0 unique is that it blurs the boundaries between fitness and classic collections, allowing consumers to see more diverse and enriched product stories from a holistic perspective, as well as experience and purchase more interesting cross-boundary products.
Reebok has a long-standing brand history and is now even more committed to bringing the public the best and most advanced fitness products. The first floor of Reebok’s Asia-Pacific flagship store uniquely integrates the fitness and classic series collections for consumers, encompassing various star fitness product lines from Reebok, including the CrossFit series, Les Mills, and daily basic training products; the Classic series presents a wealth of classic trend items, along with regularly released special limited-edition styles that ignite trend enthusiasm.
On May 13, Reebok’s Huaihai Road flagship store specially hosted a Sneaker Talk event to build hype for the upcoming release of the Reebok Answer IV PE, with collector Fansy sharing his story about the legendary sneaker model.
The fully upgraded basement level of the Huaihai Road flagship store will be transformed into a professional CrossFit Box gym. Consumers will, under the guidance of professional coaches, deeply experience CrossFit classes and enjoy the wonderful combination of shopping and fitness, joining Reebok in embracing “challenging fitness.” As the global exclusive partner for numerous successful fitness programs, Reebok collaborates closely with CrossFit, the comprehensive physical training and group fitness management system Les Mills, and the UFC Ultimate Fighting Championship, customizing a variety of products specifically for them, while also strongly supporting different fitness competitions.
Achieve your best self with Reebok
As the first flagship store in the Asia-Pacific region, Reebok will lead Chinese consumers in jointly “achieving their best selves” through a one-stop FitHub 3.0 shopping and fitness experience — fitness is not just physical exercise, but also a refining of life. Fitness helps people strengthen their bodies, temper their will, enhance communication, become better parents, children, citizens, and ultimately, better versions of themselves. Reebok positions its fitness approach as “challenging fitness,” aiming to convey a true philosophy of strengthening the body — fitness is not just a simple weight-loss plan or routine, but a lifestyle attitude: “I am not afraid of challenges, I enjoy that extra bit of pain, I strive to push myself beyond limits, because I believe I can do it.”
The Reebok brand logo is the most intuitive embodiment of the brand philosophy: the triangular Delta symbol represents how fitness influences people physically, mentally, and socially — not only giving you a strong body, but also strengthening your mind, helping you become more focused and determined, while also providing strong social benefits that make you more open and a contributor to a positive society.
Reebok’s first Asia-Pacific flagship store held a warm-up launch on May 13, with continuous in-store surprises and flagship gift packs released daily — stay tuned!
Reebok official website: reebok.com.cn
Reebok Sina Weibo: weibo.com/reebokchina
Reebok official WeChat: Reebok (Reebok)
Reebok Tmall flagship store: reebok.tmall.com
Reebok JD.com flagship store: reebok.jd.com
About Reebok
Reebok originates from the United States and is dedicated to becoming the top fitness brand in the hearts of fitness enthusiasts. Reebok’s product lines are divided into two main branches: REEBOK FITNESS (Reebok Fitness Series) and REEBOK CLASSIC (Reebok Classic Series). REEBOK FITNESS provides fitness enthusiasts with professional and innovative fitness products and experiences. REEBOK CLASSIC focuses on shaping a personalized lifestyle and fashion attitude.