Origin:When there is no path in the heart, any difficulty can become a dead end for the weak, yet all the splendors of life are reserved only for those who dare to blaze their own trails. As Scarpa has walked15years, Scarpa will receive countless blessings, but I only want to introduce you to the real Scarpa, the real Zeng Hua, and the truly unbreakable team, sharing some of their extraordinary stories, allowing us to draw strength from them and offer sincere reverence and boundless respect to such a national brand.
2018Year8Month12Day, the beautiful Chaobai River welcomed Scarpa’s15Anniversary Celebration.300employees and nearly200dealer representatives gathered to look back on the journey of the past15years, and together participated in a15-kilometer commemorative run — celebrating in the heavy rain, camping in the heavy rain, and looking ahead in the heavy rain.
I remember first learning about Scarpa at the very beginning of its brand creation. Even then, I felt this brand would have a bright future, because I saw so much extraordinariness in the founder’s personal qualities and the team’s cohesion.…..
The Extraordinary Founder
2003Year, Scarpa Outdoor was established in Beijing. The founder, Zeng Hua, was in the prime of her life, leading a few people as they embarked on the outdoor journey. Time flies, from just a few people in the beginning to nearly300people in the company today. This brand is like the autumn sunshine, warming the entire outdoor industry.
She is dedicated and persistent in pursuing her goals, sparing no effort or rest, single-minded and resolute. Zeng Hua’s outlook on life is bright, firm, wise, and optimistic — like sunlight filtering through cracks, like a strong wind sweeping over the river’s surface, swaying with vitality in radiance, revealing strength in boldness, brimming with endless energy.
The founder of a brand is the soul of an enterprise. She knows how to examine herself clearly and face life and the career she loves with rationality. She does not aim too high, does not follow the tide, is not lured by fame or profit, nor swallowed by adversity. Optimistic and positive, uplifting and composed, she remains calm before the restlessness of the world and serene behind the noise of life.