Beijing Welcomes a New Sports Lifestyle Landmark: Tmall × Intersport’s New Retail Super Smart Store Opens
Launch Ceremony of Tmall × Intersport Tmall Super Smart Store
By leveraging online data to support offline sales and services, and using offline experiences to compensate for the lack of sensory engagement in online marketing, the store reconstructs the relationship between people, products, and space, achieving a fully integrated loop from space to consumer experience. Built upon the large membership base of the “Lucky Leaf” brand, the Tmall × Intersport Tmall Super Smart Store completely breaks through the physical constraints of traditional offline stores, presents a new image of sportswear brands in the “new retail” era, offers consumers an enjoyable shopping experience, and successfully becomes another model for new retail.