Basketball Energy, Leading the Future: The World Basketball Congress Successfully Held in Beijing

The World Basketball Congress is2018one of the three major parallel thematic forums under theChina InternationalCompetitive Sports Congress, focusing on the future of the basketball industry by discussing two key themes: “Basketball Event Management and Commercial Development” and “Development and Construction of Youth Basketball Talent in China.”.Over900global professionals from the competitive sports industry attended the congress,alongside concurrent events including the3rd World Football Congress & Exhibition and the China International Sports Medicine and Rehabilitation Congress.

, the President of the French Basketball FederationJean-Pierre Siutatshared insights based on the development of the French Basketball Federation itself, introducing the structure and new milestones of the French basketball industry. He believes that with the upcoming Paris 2024 Olympics and Paralympics, the French Basketball Federation will have more opportunities. Furthermore, regarding new product models, he pointed out that “2024” and “5x5” basketball are both effective modes for promoting the sport. Of course, he also set3x3two major goals for the coming years: increasing membership numbers and raising the overall budget.FFBBPhoto: Dong Li giving a speech

of ONEBALL, shared his perspective as both a basketball enthusiast and industry practitioner on how to build a top-tier online basketball training and interaction platform in China. Using the ONEBALL platform as an example, he emphasized that only by truly focusing on every detail from the viewpoint of basketball fans aiming to improve themselves can a product realize its true value. And in the world of basketball, sometimesCEOis all it takes.ONEBALL, that’s enough.

Bi Zhongchun, professor at Beijing Sport University and doctoral supervisor, introduced the interaction and integration between the big data era and basketball from three aspects: internet product and innovative technology development, leveraging big data to enhance secondary and circular consumption, and comprehensive development and utilization of player performance commercialization.BasketballHe believes that the progress of China's basketball big data is keeping pace with the global development of basketball big data, advancing in multiple dimensions and perspectives.

Van Camp Internationalthe sports directorJelle Van Campexplained from the perspective of a sports director the qualities and conditions a competent and outstanding sports industry management professional should possess. He emphasized that the sports administration plays an extremely important role in the management of sports clubs.

23The afternoon roundtable discussion focused on the development trends and cooperation prospects of the international basketball industry. Lin Xiaoyong,Jean-Pierre SiutatBi Zhongchun, andJelle Van Campengaged in a lively discussion on topics such as the development and trends of the international basketball industry, the outlook for Asian basketball,;the management and development of basketball competitions,;commercial development and marketing innovation in the basketball industry,;and exploring basketball industry cooperation opportunities and development prospects.

24on [day], the Executive Vice President for Business Affairs and Strategic Partnerships of the National Collegiate Athletic Association (NCAA) in the United States (NCAA) usedOliver Luckas an example to introduce to the attendees the U.S. talent development mechanism and youth tiered league system. Using his own children’s choices and experiences in sports as an example, he demonstrated the youth training and competition system within the American sports environment — something well worth deep reflection and learning for professionals in the basketball field.NCAAFor example, he introduced the talent development mechanism and youth tiered league system in the United States to the attending guests, and used his own children’s choices and learning in sports as an example to demonstrate the youth training and competition system within the American sports environment—something well worth deep consideration and learning by professionals in the basketball field.

Ding Renhai, founder of Youken International Basketball Club, discussed how to build a campus and youth basketball culture. He pointed out that current campus basketball should focus more on the value that basketball education itself can bring — blending education with fun. It can make children love sports, help them become confident and positive, and more importantly, it can instill a sporting spirit and joy into Chinese families.

Yuan Chunrui, founder of Muzi Basketball, used the achievements of Muzi Basketball in Sichuan as an example to illustrate the concept of popularizing small basketball. He believes that the origin of all sports must first be fun and enjoyable. Only when children genuinely love basketball from the bottom of their hearts will they truly devote themselves to the sport and fundamentally promote the future of domestic basketball. Notably, children as young as3years old can participate in small basketball, which breaks through a previous age limit in domestic basketball training.

In the subsequent roundtable discussion,Oliver LuckDing Renhai, Yuan Chunrui, and host Lin Xiaoyong discussed how to effectively build a youth basketball training ecosystem. The participants unanimously agreed that stimulating enthusiasm and interest is extremely important for the basketball training industry, which holds great significance for the future development of the basketball industry.