(Introduction: Focusing on the supply chain cloud of the outdoor apparel industry, building a high-quality online and offline interactive platform)
China “CHAIN” Made) The concept is to facilitate the intelligent connection of all links in the upstream supply chain (SUPPLY
CHAIN) and showcase the mature supply chain integration capabilities of China’s outdoor industry.
Background: In recent years, the domestic apparel manufacturing industry has been increasingly focusing on “ODMsmart manufacturing,” with particular attention given to the directions of “custom clothing” and “light customization.” This has led to higher demands for better quality and greater efficiency from the upstream of the industry. Therefore, intelligently linking the various links in the supply chain could be an immediate and effective solution. On the other hand (thinking in reverse), the core of the currently popular “new retail” lies in product and service offerings, and product competitiveness largely depends on its R&D capabilities in the early stages, which further necessitates integrated supply chain efforts.
Outdoor gear, with its professional functionality, outstanding performance, and personalized subcategories, has consistently occupied the high-end segment of the apparel manufacturing industry, thanks to the strong support of the outdoor industry supply chain.In addition,in recent years, the “Athletic” style has maintained consistent popularity in the fashion world, leading to a significant increase in market acceptance and demand for functional products. At this time, the supply chain advantages of the outdoor industry have become even more evident.
China “CHAIN” Made —— Focusing on the Integration Capability of the Functional Products Supply Chain
[China “CHAIN” Made —— A Strategic Theme Activity of the Outdoor Industry Supply Chain] That is, integrating China’s highest-quality upstream supply chain resources in the outdoor industry to create a theme activity specifically targeting the functional products supply chain for the first time.The aim of the event is: to centrally showcase the strengths of enterprises in the outdoor industry with supply chain integration capabilities, introduce successful cases from the apparel or major sports industries, establish a platform for functional products, with the hope that the advantages of China’s outdoor industry in functional products will become better known to more consumers and attract more attention from the sports and fashion industries; to enable upstream enterprises to join forces, engage directly with brands, provide integrated product solutions for all parties, enrich brand product lines, and reduce brand R&D and manufacturing costs.
Regarding the resource advantages held by the exhibition: The Asia Outdoor Expo has a mature exhibition area for upstream enterprises, and for many years has been committed to creating fabric and accessory zones, bringing together70+fabric and accessory enterprises,3000+OEMprofessional visitors, and engaging extensively with well-known designers and studios, all while directly facing300+apparel brand exhibitors.
China “CHAIN” Made ——BEnd+Cto end connectivity, online and offline communication
The content of the first China “CHAIN” Made theme activity will cover both online and offline channels, spanning before, during, and after the exhibition.
Online (pre-exhibition):The initial selection will use an online mechanism. The Asia Outdoor Expo will inviteexpert judges (apparel industry experts, professional buyers, brand product, R&D, procurement departments, etc.)Evaluate participating institutions with online audiences, and the institution with the highest votes for “Best Supply Chain Integration” will enjoy a prime display position and special signage in the [China “CHAIN” Made Boutique Exhibition Area].
China “CHAIN”” Made Online Voting
" Participants: design studios, independent designers,ODM,OEM, raw materials, fabrics and accessories, and other enterprises, institutions, and individuals with supply chain integration capabilities;
China “CHAIN”” Made Boutique Exhibition Area
" Participants: fabrics, accessories, materials, components, and others
Meanwhile, the China “CHAIN” Made event will also set up a presentation area at the exhibition site, creating a face-to-face communication platform for upstream and downstream industry players. The organizers of the Asia Outdoor Trade Show will extend targeted invitations to brand product, R&D, and procurement departments to provide brands with one-stop supply chain solutions.
China “CHAIN” Made — Special Industry High-End Forum Discussions
This edition of theCOAOutdoor Industry Summit Forum will feature dedicated supply chain-related topics, discussing successful experiences in garment manufacturing, optimized collaboration between brands and suppliers, and supply chain strategies for the outdoor industry. It will focus on the pressures within the upstream industrial chain and deliver mature experience and fresh talent for strategic supply chain solutions in the outdoor industry.
Event inquiries:CeciliaWang
T:025-86891507
E:cecilia@nfexpo.com
Exhibition participation inquiries:EdnaFu
T:025-86891147
E:ednafu@nfexpo.com
WeChat service account link:
https://mp.weixin.qq.com/s/0HKODVsNeN993Z_ekIGghA