2018 Asia Outdoor Exhibition creates a multi-category [Water Sports Zone]
Published: 2026-11-08
👁 102 views
Last updated 2026-11-08 — When running becomes a “trend,” it’s often accompanied by an overwhelming flood of mixed information. How can you stay clear-headed, sift through the chaos to find the “truth,” and properly position your brand and events? “On June 30th, come to the 2018 Asia Outdoor Exhibition [Running Industry Forum] to hear authoritative insights on all aspects of running...
In the hot summer, playing in the water is the thing to do!
BUT, what’s the fun in the usual, ordinary ways?
When it comes to outdoor activities,
you’ve got to listen to us,
and take it to new heights!
The National Plan for the Development of the Water Sports Industry, released in 2016, stated that the country aims to vigorously develop the water sports industry, with a target total industry scale of 300 billion yuan by 2020. It also plans to cultivate a group of internationally competitive water sports equipment (gear) manufacturers and branded products known for being “specialized, refined, unique, and innovative,” further improving the R&D, manufacturing, supporting, and service systems for water sports equipment.
The upcoming 2018 Asia Outdoor Exhibition is going all out to create a multi-category [Water Sports Zone], bringing together professional gear for activities such as paddleboarding, kayaking, and water bikes. It covers new ways to enjoy water sports, trendy gear, hot news, and more... This summer, let’s “visit the exhibition and play in the water” together!
Three brands unite, with a unique “paddle” focus
Although paddleboarding originated abroad, currently 80% of paddleboards worldwide are produced in China. The excellence of China’s paddleboard manufacturing technology has also further promoted the growth of this sport domestically. If you enjoy the thrill of extreme sports, you can take a paddleboard surfing; if you prefer a laid-back vibe, you can use a paddleboard as a means of transport, cruising calm waters to enjoy unique scenery.
Brands such as EASiGO, LeHua, and MOLOKAI will gather in this year’s Water Sports Zone at the Asian Exhibition, showcasing cool paddleboards and demonstrating their rich experience in production and design.
(Image from “MOLOKAI”)
professional instructors from MOLOKAI demonstrate the charm of paddleboard yoga — also known as “SUP paddleboard yoga”.
No need to envy others — this summer at the Nanjing Asian Exhibition, your chance is here!
(Image from “LeHua”)
Ride the new designs, gliding over the water
It is reported that currently, kayaks make up about 30% of domestic water sports clubs, with that number expected to reach 1,000 by 2020, indicating explosive market growth in the future. This time,SAEFLO will also showcase professional kayaking operation skills in the on-site water experience area, allowing you to learn while you play.
As a kayak manufacturer, SAEFLO states: through technological innovation and wider hull designs, the stability and safety of recreational kayaks have been greatly improved, making them manageable for almost everyone. For extreme sports enthusiasts, lightweight new-model kayaks allow them to navigate waters around the world, seeking the thrill brought by speed in rapids!
Of course, if you’re not satisfied with just kayaking across the water, why not become a cycling adventurer and ride a bike on the water? The KaiJiang portable folding water bikes (certified by CE) from QiXia Technology provide professional safety assurance for water cycling. In 2017,the KaiJiang Portable Folding Water Bikewonthe Silver Award at the 8th Asia Outdoor Industry AwardsThis innovative design fully embodies the integration of outdoor sports and leisure entertainment.Want to try a ride? Come to Asia Expo – let you “ride to your heart’s content”!