30 days to go—get an early look at the highlights of ISPO SHANGHAI 2018!

The global multi-category sporting goods trade platform ISPO Shanghai—Asia’s (Summer) Sporting Goods and Fashion Expo—will kick off on July 5–7 at the Shanghai New International Expo Centre. ISPO Shanghai 2018, covering categories such as fitness, running, outdoor, and water sports, will continue to uphold its founding principles of sharing industry information, showcasing outstanding companies, supporting innovative brands, and promoting communication and exchange within the industry. It will break down barriers between industries and between enthusiasts and sports, serve China’s sporting market, and build a professional trade platform.

The close integration of online and offline experiences will once again be a highlight of the event. ISPO will join forces with Tmall to launch the “Tmall - ISPO Brand Pavilion” and the “ISPO Shanghai 2018 Tmall Sports & Fashion Festival,” serving as a barometer of industry development and providing more attractive marketing solutions for China’s sporting goods industry.

In line with the new trend of a maturing sports industry system and significantly optimized industrial structure, ISPO Shanghai 2018 has set up special exhibition zones on top of its divisions for fitness, running, outdoor, and water sports. These include a Women’s Sports Products Collection Hall, a Running Industry Themed Pavilion, a Children’s Sports Products Theme Area, and a Water Sports Industry Themed Pavilion. To date, the event has attracted nearly 500 well-known domestic and international sporting goods brands from over 10 countries and regions, with the number of exhibitors and brands continuing to grow.

ISPO Shanghai 2018 will welcome domestic and international fitness and running brands such as Buff, CEP, Dexshell, Epitact, Gola, GOOD YEAR, I-Pure, Leevy, Mico, Octane, Power Balance, Rollerbone, Skins, SOGUI, Spart, Tecnica, TriggerPoint, and outdoor brands: Acecamp, BOSMA, Camp, Douchebags, Fj...

Chinese domestic running shoe brand Do-win, functional sports sock brand Hanjiang, sports smartwatch brand JTOUR, intelligent folding treadmill brand IPO, bone conduction sports earphones brand Aftershokz, Italian sports eyewear Rudy Project, Canadian longboard Zenit Board, German longboard Bolzen Trucks, as well as the 1688 pavilion (featuring over ten resident brands) and German football club Schalke 04 bringing Umbro will all make their first appearance at ISPO Shanghai.

The Women's Sports Theme Pavilion will feature German women's sports brand Anita, Australian women's sports brand Lorna Jane, specialized women's sports brand Yvette, Zoano, Techsport, Wondoak, Exciting Design, Gavan, and others. Brands from Switzerland such as Micro, Australia’s VIGHT, and local brand Phibee (Little Elephant) will also showcase a variety of new children's sports products.

Meanwhile, the world’s top outdoor brand Patagonia will join forces with environmental organizations to appear in the ISPO Environmental Protection Zone, and will host a three-day “Repair & Reflect” event at the exhibition, sharing environmental protection concepts with a wide range of outdoor product manufacturers, outdoor groups, and enthusiasts by offering free repairs for outdoor clothing and backpacks.

As the first step in the strategic cooperation with Tmall, the “Tmall - ISPO Brand Pavilion” officially launched on June 1, 2018, featuring a collection of global premium products, including Fj

Meanwhile, content marketing by sports enthusiasts both on and off the platform, high-exposure event displays on the Tmall homepage, live-streaming shopping events where audiences can watch and buy in real time, and the "ISPO Shanghai 2018 Tmall Sports & Trend Festival" will all more naturally and accurately reach sports and fashion consumers. Among these, the "ISPO Shanghai 2018 Tmall Sports & Trend Festival," presented by ISPO and Tmall in collaboration with leading domestic and international sports and outdoor brands, will feature runway shows and pop-up stores to showcase the most design-forward and tech-savvy products to end consumers. Through a dual approach of offline experience and online traffic diversion, ISPO aims to build consumer trust in the brands, helping them tackle market challenges such as upgrading consumption structures, diversifying demand categories, and heightened brand awareness.

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ISPO is not only a trade platform for buyers and sellers but also an industry exchange event where professionals, practitioners, and sports enthusiasts come together to discuss the development of China’s sports goods industry.

Earlier this year at ISPO Munich, the world’s leading sports trade fair, Adidas and ISPO introduced the new concept that "digital development is influencing the sports industry." During ISPO Shanghai, the focus will be on the "China localization" of this topic. The ISPO Digital Summit (July 5) will feature distinguished speakers from Alibaba, Nike, Adidas, Under Armour, Anta, Peak, the European Outdoor Group (EOG), The North Face, Columbia, Explorer, and German football club Schalke 04. They will share insights on how digitalization aids product innovation for sports brands and how brands can execute digital marketing strategies.

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In recent years, women's participation in the sports market has been steadily increasing. In response, ISPO will initiate discussions on women's sports topics, providing brands with a stepping stone to tap into the female market. The Women in Sports Industry Summit (July 5), in partnership with Lazy Bear Sports, will invite industry insiders from Lululemon, Anta, Li-Ning, Yvette, Pure, Curves, Little Black Dress, Supermonkey, Monster Guardians, Joyrun, MuscleDog, Particle Fever, and Between Culture to explore consumer needs among female athletes, share strategies for building and operating women’s sports brands, and discuss the current landscape and future of the female sports consumer market.

According to annual data from China’s National Bureau of Statistics, as of the end of 2016, the population aged 0–14 in China exceeded 230 million. With the gradual relaxation of the two-child policy, the “children & youth” demographic has become a key battleground for brand development. The China Children’s Sports Industry Forum (July 5), in collaboration once again with the Shanghai Municipal Sports Bureau, will explore the future of children’s and youth sports training, featuring experiences shared by badminton world champion Wang Yihan and other elite athletes. In addition, the 4th National Youth Futsal Championship will take place on-site, where over ten teams and nearly 300 young “athletes” will compete once again for the championship title.

Serving as an information platform tailored for designers and product managers by ISPO, the Sports Fashion & Trend Forum (July 6) will once again invite international textile trend consultant Ms. Louisa to interpret the 2020 Spring/Summer functional textile trends and color cards, as well as share guidelines for fashionable sports design. In addition, the lead design team behind Li-Ning’s New York Fashion Week and senior footwear designers from Anta will be present to share their insights on the transformation journey and thinking of domestic brands. At the same time, the "ISPO Functional Textile Trend Release" will showcase the "2020 Spring/Summer ISPO Functional Textile Trends" along with cutting-edge, innovative fabrics and accessories.

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The Water Sports Zone will once again feature a massive 250-square-meter indoor pool, offering water sports enthusiasts an excellent opportunity to experience products firsthand. Meanwhile, the 2018 Water Sports Industry Forum (July 6) will provide insights into the development trends of China’s water sports sector and the current status and direction of various niche areas. Gathering industry leaders in kayaking, paddleboarding, sailing, diving, water parks, and surfing, as well as experts from academic institutions and professors, the forum will bring together water sports professionals to discuss the future of China’s water sports industry.

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The ISPO Running Zone will host the Running Industry Summit (July 6), which will include not only industry practitioners and running influencers but also investors, e-commerce platforms, and brand representatives. They will share diverse, multi-angle perspectives on their stories with running. There will also be face-to-face exchanges with well-known running group leaders in Shanghai, who will share their experiences in managing running clubs.

During the exhibition, the thrilling 2018 CPA China Powerlifting Invitational will also take place, bringing together outstanding powerlifting enthusiasts from across the country and various weight classes to witness the birth of new records. The ISPO Global Design Award and ISPO Global Innovation Award will once again showcase their carefully selected award-winning products from 2018, bringing the latest global sports technology and design to China to accelerate product upgrades in the industry and support the sustainable development of innovative brands.

The E-commerce Recruitment and Procurement Matchmaking Event introduced for the first time at ISPO Shanghai 2017 received unanimous praise from sellers and channel partners. Therefore, this edition of ISPO Shanghai will optimize and innovate based on that foundation, launching the broader and more inclusive "ISPO Multi-Channel Business Matching Forum." Through four scheduled matchmaking sessions — e-commerce platform session, department store session, distributor session, and water sports club session — the event will establish an effective communication platform for all parties, strategically develop potential suppliers, and accumulate diverse cooperative resources.

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ISPO Shanghai - Book your spot now for on-site multi-channel business matchmaking sessions

To further expand the scale of overseas professional buyers at ISPO Shanghai, the ISPO international team paid special visits to Japan, South Korea, and Taiwan (China) in late April, hosting a seminar in each location to provide brands and buyers with a detailed analysis and introduction to China's sports goods market. This ISPO initiative to engage Asian brands and buyers not only attracted many industry giants but also received high praise from association representatives, media, young startups, and other industry experts, significantly boosting the number of appointments from overseas professional buyers.

Online registration for ISPO Shanghai 2018 visitors is now officially open to all. Scan the QR code below or click "Read More" to pre-register online and instantly save 50 RMB on your ticket admission fee. Plus, enjoy exciting pre-registration lucky draw prizes.

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