· Background ·
┏ With the development of cross-border e-commerce logistics, the concept of "going global" has become a hot topic among Chinese enterprises. Seeking new user growth in overseas markets is one of the driving forces for Chinese brands to expand internationally.
┏ Over the past few years, the sales proportion of sports and outdoor products within the overall category has maintained rapid growth, with a large majority of fitness and outdoor enthusiasts choosing Amazon as their online shopping platform.
┏ Asia Outdoor and Asia Bike have been committed to collaborating with more platforms to "export" high-quality local Chinese outdoor and cycling brands, sparing no effort to promote the development of China’s outdoor and cycling industries.
As a result, from June 28 to July 1, the Amazon US team—Amazon Director and Outdoor Category Head TJ Davis, Senior International Brand Product Manager Bala Poddar, Supplier Manager Sanlie Auyeung, and Senior Business Development Manager Fuzheng Liu—will appear at the 2018 Asia Outdoor and Asia Bike exhibitions. They will host a project presentation titled “Enter Amazon” and a dedicated business matchmaking event, extending an invitation to well-known domestic Chinese outdoor and cycling brands to enter the US market.
Event Agenda
1. “Enter Amazon.com” Project Presentation
Date: June 28, 2018
Time: 13:30-15:00
Venue: Meeting Room 5202, 2nd Floor, Hall 5
2. Matchmaking (One-on-One Business Meetings)
Date: June 28, 2018
Time: 15:15-17:30
Venue: Meeting Room 5201, 2nd Floor, Hall 5
Target Audience:
Well-known domestic Chinese outdoor and cycling brands with high-quality original products
Reserve Your Exclusive Spot Now
How to Register:
Scan the QR code below
or click “Read More” at the end of the article to access the registration page.
Limited spots available—don’t miss out!
Registration Fee:
Exhibitors at the 2018 two shows: Free
Non-exhibitors: 1000 RMB
Asia Outdoor Tip:
1) In addition to attending the two events above, the Amazon US team will visit brand booths throughout the exhibition period to learn about product offerings. Exhibitors who don’t secure a matchmaking slot will still have the opportunity to communicate face-to-face with Amazon US.
2) During the exhibition period, the two shows will also provide brands with one-on-one business matchmaking services with other platforms, inviting major domestic comprehensive e-commerce platforms, specialized outdoor online malls, and distributors to attend for negotiations, achieving mutual benefits and a win-win situation for both supply and demand sides.
Asia Outdoor
Asia
Bike
In the global wave of commerce, the “Amazon Effect” has long swept through the outdoor and sports goods market, reflecting a broader trend in the evolution of global business models. Through this collaboration, Amazon USA will leverage its strong capabilities to offer flexible commercial solutions for Chinese domestic outdoor and cycling brands entering the U.S. market, whether through direct procurement and sales or agency-based direct sales. The two exhibitions will fully utilize their platform advantages to discover outstanding local brands and support Chinese brands in achieving synchronized development in internationalization and digitalization.