Data shows that in 2016, China’s tourism volume reached 4.44 billion trips, of which road trip trips were close to 2.8 billion. According to forecasts by the China Tourism Automobile and Yacht Association, by 2020, the number of road trips in China will reach 5.8 billion annually, accounting for over 70% of domestic tourism.
With the upgrading of consumption, more and more people are paying greater attention to the pursuit of quality of life. Among these, road trips as a way of travel have gained increasing favor.
Although road trips have become an unstoppable trend, the experience on the road is not always perfect. When stuck in traffic on the highway, you’d surely hope for a cold drink to relieve the frustration; when admiring the beautiful landscapes, having a barbecue party would make it even better; when discovering unique local products, the short shelf life often leaves you unable to share them with family and friends, causing regret...
And all these challenges faced during road trips were perfectly solved during the event from May 28 to May 30, “Fall in Love with Road Trips for Real – Start with an Indel B Car Refrigerator: Indel B Road Trip & China Market Achievement Release Conference.”
Who says you can’t enjoy both stunning scenery and delicious food on a road trip?
This release event by Indel B was no ordinary conference – it was also a wonderful journey across the grasslands. From Beijing to Duolun, and then from Duolun to Khanbaliq, Indel B took us to witness the magnificent scenery of the Xilingol Grassland.
In addition to enjoying various types of grassland views, there was also an endless supply of delicious food along the way, making this road trip an truly unparalleled driving adventure.
Before starting the journey, we stocked up on many favorite beverages, chilled seafood, snacks, and other fresh foods to enjoy during the trip. But these items have very short shelf lives, and keeping them chilled over an 8-hour drive became a non-trivial challenge. But for Indel B, which has been specializing in car refrigerators for 50 years, it was no problem at all.
Opening the Indel B car refrigerator, we found two compartments separated by flexible movable dividers, allowing us to categorize our selected food items into chilled and frozen sections – extremely user-friendly.
Moreover, we had previously categorized the food into chilled and frozen. This means the Indel B car refrigerator can operate two temperature modes simultaneously. For those who want ice cream as well as cold drinks, it’s simply a godsend. Now, let’s load up the Indel B car refrigerator, start the car, and begin our grassland adventure.
During the two legs of the journey to Duolun and Khanbaliq, we each chose a scenic spot with breathtaking views as our place to dine and rest.
Perhaps you’ve already admired the perfect grassland scenery on a road trip. But have you ever experienced sipping cool drinks and eating delicious sandwiches while taking in the view? With an Indel B car refrigerator, all of this is possible.
Despite the hot weather, everyone sat under the shade of trees, admiring the magical blend of sandy land, grasslands, and forests, drinking cold beverages, and eating fruits. Especially when unexpected items like sashimi, fruits, vegetables, seafood, and ice-cold beer… appeared on the grasslands of Inner Mongolia, such a wonderful lunch was incredibly satisfying. Want to add ice cubes to your cold drink for an even more refreshing experience? The Indel B car refrigerator can easily meet your needs. Its cooling capacity can reach as low as -18°C, so storing ice cubes is absolutely no issue.
Besides enjoying fruits, vegetables, and cold drinks, the Indel B car refrigerator also lets us have the perfect barbecue experience on our road trip. Thanks to the dual-zone temperature control feature of the Indel B refrigerator, we could refrigerate or freeze foods according to their different storage needs. Enjoying a hearty barbecue feast was no longer a challenge.
Indel B: Global Leader in Premium Car Refrigerators, Achieving Remarkable Success in the Chinese Market
Over the course of the two-day road trip, we enjoyed endless beautiful scenery and delicious food, and the unique activities on the grasslands allowed us to fully unwind. This wonderful journey reached its climax on the evening of the 29th.
At the successfully held “Indel B China Market Achievement Release Conference” in Khanbaliq, Shi Jiejun, Chairman of Indel B (China), attended the event. He introduced the four major category values of the car refrigerator and shared the outstanding performance of Indel B car refrigerators in the Chinese market. In Q1 2018, sales of Indel B car refrigerators in China grew by 159% year-on-year, and it has ranked first in China’s premium car refrigerator market for three consecutive years.
As the creator of the world’s first car refrigerator, Europe-based Indel B also joined forces with Eddie Peng to promote the new T20 car refrigerator. An avid traveler, Eddie Peng remarked after experiencing the Indel B car refrigerator, “With an Indel B car refrigerator, I finally understand what a true road trip is!”