ISPO SHANGHAI | Water Sports Industry Forum: Gathering of Multi-Category Industry Formats
Since 2013, ISPO has been focusing on the development of the water sports category. ISPO Shanghai 2015 officially launched the water sports segment as an important category for exhibition, creating China’s first high-end, influential water sports exhibition area. It included a “Water Sports Brands Zone” and a “200+ square meter large water product testing pool,” making it a successful industry event.
ISPO Shanghai 2017 Water Sports Experience Zone
The ISPO Shanghai 2018 water sports exhibition area covered paddleboarding, kayaking, canoeing, swimming, surfing, fishing, and related water equipment products. It brought together domestic and international water sports brands, attracted water sports enthusiasts, and integrated with multiple outdoor categories to spark new ideas and initiate a new lifestyle of sports. Overseas guests from the water sports industry were invited to share insights on the current state and trends of water sports development, and the Water Sports Industry Forum was relaunched to deeply explore the commercial value of China's water sports industry.
Gathering of various categories in the water sports industry
Development of different forms of sports under the broad concept of water sports
ISPO Shanghai will continue to uphold the goals of sharing industry experience, interpreting industry information, and discussing industry development trends. It invites water sports experts, industry leaders, and professional institutions to jointly advance the development of water sports.
ISPO has long hoped to achieve multi-category development in water sports through discussions and sharing with professionals and practitioners in various water-related fields. This year’s ISPO Water Sports Industry Forum will invite experienced professionals from surfing, sailing, diving, and water parks, in addition to the traditional kayaking and paddleboarding segments, to share insights on the development of underwater, surface, and above-water sports under the “broad water sports” concept.
Roundtable Discussion: Trends in Water Sports Development
Discussion Question 1: The interface and collision between water sports retail and online channels
How offline experiences can boost e-commerce sales;
How service providers can assist with after-sales services;
Discussion Guests: (Sorted by Pinyin initials)
Deng Ji, President of the China Canoeing Industry Association
Discussion Question 2: Pain Points Analysis: Integration of Culture and Water Sports (New Cross-Industry Trend) & Talent Cultivation & Event Planning
New materials and techniques help make water sports more exciting;
The cultural elements of water sports;
Building trust with sports authorities, establishing cooperative channels based on regional characteristics, and reflecting on the demand for water sports talent;
Integration and complementarity of high-end team-building activities with water sports;
Organization and planning of group competitions in the water sports community
Discussion Guests: (Sorted by Pinyin initials)
Huang Jie, Founder of Maxped Brand at Suzhou Yubo Travel Products Co., Ltd.
Jennifer Cultural Adventure Travel, Trip Designer
Tang Xin, General Manager of Jiangxi Oasis Sports Club Co., Ltd.
Ye Ming, Partner at Interpretation Outdoor
Jiang Wenhua, General Manager of Wuxi Junzhiya Culture & Sports Development Co., Ltd.
For more face-to-face interaction and exchange, please visit the Shanghai New International Expo Center from July 5–7, 2018.
Online registration for ISPO Shanghai 2018 visitors is now officially open and fully available. Scan the QR code below or click here for online pre-registration to instantly save 50 RMB on the ticket price, plus a chance to win pre-registration lucky prizes.
Related Reading: Who Won the ISPO Shanghai 2018 Pre-Registration Lucky Prize? Hope to See You There!