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"Digital" Enjoying the New Era | ISPO SHANGHAI Digitalization Summit Forum

Published: 2026-11-08 👁 106 views
Last updated 2026-11-08 — The ISPO Shanghai Digitalization Summit Forum is an innovative combination of conference and exhibition, serving as a platform that coordinates business opportunities for retailers and brands in the digital transformation.

"Digital" Enjoying the New Era | ISPO SHANGHAI Digitalization Summit Forum

ISPO ShanghaiThe Digitalization Summit Forum is an innovative combination of conference and exhibition, serving as a platform that coordinates business opportunities for retailers and brands in the digital transformation.

Digitalization Summit ForumOne-day event (July 5, 2018), with up to 200 participants from various sectors, over 20 leading exhibitors present, and more than 10 industry leaders delivering speeches; it will be a platform for networking, discussions, and collaborations.

Through the Digitalization Summit Forum, we aim to provide a detailed showcase of the application of digitalization across the industry chain, including key elements in logistics, production, procurement, marketing, retail, and creativity. The entire event will be covered 24/7 by news reports on the official ISPO website, building connections nationwide and globally.

Highlights of the Forum:

Alibaba Tmall (Head of New Retail), Nike (Supply Chain Director), Peak (Design and R&D Director), under the moderation of the ISPO host, will elaborate and discuss"Innovation and Challenges for Sports Brands in China's New Retail Market".

Toread (Vice President of Group Brand Center), CORA (President), and other well-known outdoor brands, under the moderation of the Secretary-General of the European Outdoor Group (EOG), will jointlyexplore how outdoor brands can leverage digitalization to boost performance growth.

Anta (Director of Brand Management Center), Under Armour (IT Director), and Cainiao Network (General Manager) will discuss togetherhow to use digital technology to create new brand appeal.

This star-studded forum will lead the development of the future era and offer you completely different perspectives. If you want to witness their insights, join us now—scan the QR code below to register.

* Schedule:

*** Simultaneous interpretation services provided at the forum, we look forward to your visit ***

* Speakers:

Head of New Retail, Alibaba Tmall

Marketing Director, FC Schalke 04 (Germany) | Alexander Jobst

Supply Chain Director, Nike | Chris

Design and R&D Director, Peak | Cui Yaguang

Founder & Marketing & PR Director, Foursource | Louise Amélie Leuchtenberger

Vice President of Group Brand Center, Toread | Cai Yingyuan

Director of Brand Management Center, Anta | Duan Xu

IT Director, Under Armour | Shi Haitao

General Manager of Cainiao Network

President of CORA | Zeng Weigang

* Introduction to some of the guests:

Director of Peak Sports R&D Center

Cui Yaguang entered the sports goods industry in 2000, founded Beijing Jurou Art Design Company, and has served multiple well-known domestic and international sportswear brands, providing design and R&D services for their athletic footwear and apparel products. In 2008, he joined Peak Sports and has been serving as the Director of the Beijing Product R&D Center ever since.

Director of Peak Sports R&D Center

Cui Yaguang entered the sports goods industry in 2000, founded Beijing Jurou Art Design Company, and has served multiple well-known domestic and international sportswear brands, providing design and R&D services for their athletic footwear and apparel products. In 2008, he joined Peak Sports and has been serving as the Director of the Beijing Product R&D Center ever since.

President of CORA

Zeng Weigang is currently the President of CORA. He established the “Outdoor Retail Industry Chamber of Commerce” in 2005. In 2007, CORA transitioned to corporate operations, representing international outdoor brands such as Patagonia, Gregory, KEEN, BCA, and Restube. Before entering the outdoor industry in 2003, Zeng worked in the internet sector, holding positions at U.S.-based DoubleClick and Canada-based Qixian Communications. He holds a bachelor’s degree in Engineering Science from the University of Toronto, Canada.

Assistant Director of the Brand Management Center, Anta Sports Products Group Co., Ltd.

Duan Xu, Assistant Director of the Brand Management Center at Anta Sports Products Group Co., Ltd., and Head of Digital Marketing at Anta. With over a decade of experience in sports media, he has an in-depth understanding of digital sports media and its audiences.

* Moderator:

Secretary-General of the European Outdoor Group (EOG) | Mark Held

Founder of Jacob's Column | Zhu Gangqiang

For more face-to-face interaction and communication, please join us atShanghai New International Expo Center from July 5–7, 2018.

Online registration for ISPO Shanghai 2018 attendees is now officially open and fully available online.Scan the QR code below to pre-register online and save 50 RMB on your admission ticket instantly. Plus, there are lucky draw prizes for pre-registered attendees.

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