Lhasa, June 28, 2018 — The purest natural beauty is often hidden in the most extreme places that are hard for humans to reach. Every extreme destination presents a challenge to push beyond one’s limits. With curiosity in their hearts and reverence for nature, life continues, and so does exploration. On June 27, Chevrolet’s “Search for the Beauty of Extremes” officially commenced in Lhasa. As the official tire partner of the 2018 “Chevrolet Most Scenic China Tour,” GITI Tires, adhering to the brand spirit of “Explore with Giti,” will leverage its strength in exploring extreme environments to fully support Chevrolet’s full-function vehicle series. Together with the China Association for Scientific Expedition and Discovery Channel, they will embark on this ultimate journey to explore the magnificent beauty of China.
GITI Tires and Chevrolet Jointly Launch the 2018 Most Scenic China Tour
Since 2015, the “Chevrolet Most Scenic China Tour” has been held for four consecutive years. As a large-scale product and cultural experience platform meticulously created by Chevrolet for its full-function vehicle series, after discovering, exploring, and documenting the most scenic parts of China, the total distance covered has exceeded 31,000 kilometers. GITI Tires has always upheld the philosophy of “Explore with Giti,” continuously challenging extreme environments with its premium quality. Since 2012, it has been in a partnership with Chevrolet for original equipment supply, with a cumulative supply of over 4.6 million tires, equipping more than 1 million vehicles. Based on their strong partnership and shared brand essence of “exploration,” GITI has been the official tire supplier for the “Chevrolet Most Scenic China Tour” for three consecutive years. Testing the limits while examining the ecological environment is also a trial and challenge for the performance of its own off-road products.
Explore the Limits: Most Scenic China Tour
The 2018 “Chevrolet Most Scenic China Tour” will venture into the highest places (plateaus), the wettest places (wetlands), the hottest places (deserts), and the coldest places (snow and ice) to search for the beauty of extremes and call for action to protect the most beautiful parts of China. At the same time, Chevrolet will collaborate with the professional filming team from Discovery Channel to produce a large-scale documentary titled “Extremes of China,” showcasing the beauty of China’s polar regions, promoting biodiversity conservation, and jointly safeguarding the extreme beauty of nature. As the official tire partner of the event, GITI will provide all vehicles with its high-quality off-road tire series. The “all-terrain” GITI AT100 and the “crossover king” GITI HT152 will help Chevrolet achieve better grip and stability in extreme conditions, delivering greater off-road capability to embark on the exploration of the four extreme domains: high altitude, high humidity, high heat, and extreme cold. This will also offer participants a safer and more reliable off-road experience.
GITI Off-Road Tires Provide Full Protection Along the Way
The spirit of exploring the unknown is one of humanity’s most precious treasures. The “Chevrolet Most Scenic China Tour” has always been committed to uncovering the lesser-known beauty of China, and GITI Tires continues to challenge limits and break through technology to develop high-quality tires suitable for various extreme environments. This powerful collaboration to explore the four extreme domains of China will undoubtedly bring an extraordinary off-road exploration experience to more drivers.