On July 4, Douyu's outdoor live streaming channel underwent a major revamp with the launch of Outdoor 3.0: Lifestyle Show version. Compared to the previous version, Douyu made a series of modifications to the new3.0Lifestyle Show version, including the addition oftwo third-level menus — “Lifestyle Show” and “Program Show” — as well as the rollout of a “One-Click Camera Switch” feature. Additionally, for outdoor live streaming, Douyu upgraded the streamers’ broadcasting tools to ensure not only a better content creation experience for the hosts but also a qualitative leap in user experience.
On its first day of launch, the total popularity of Douyu’s outdoor live streaming channel exceeded2.6 million, peaking at over 300streamers broadcasting simultaneously on Douyu Outdoor, including well-known top-tier streamers such as Douyu’s “King of Outdoor”“Qian Xiaojia” and the Changsha-based outdoor duo “Changsha Daredevils.” The Changsha Daredevils’ livestream room even reached a peak popularity of over 440,000.
According to available data, Douyu’s streaming platform has over 200 million registered users, with up to 27 million daily active users.In the past six months,the app’s market penetration reached 6.708 million users. While maintaining an exceptionally high market penetration rate, Douyu continues to attract over 300,000 new users every day. With its powerful lineup of streamers and high-quality live content, Douyu has become one of China’s top streaming platforms. In terms of both live broadcasting and viewing experiences, Douyu has long been a leader in the industry. As outdoor live streaming grows increasingly popular among users, Douyu remains committed to creating cutting-edge products in the streaming field and revolutionizing the live experiences of both streamers and viewers — which is why this upgrade to Outdoor 3.0 Lifestyle Show was introduced.
Technologically speaking, this3.0new version of outdoor live streaming introduces a powerful“One-Click Camera Switch” feature, giving outdoor broadcasts an “artistic” quality akin to film editing. The addition of one-click camera switching enhances streamers’ ability to capture fleeting, exciting moments, significantly improving the watchability of outdoor live streams and propelling live broadcasting onto the path of “artistic evolution.” Moreover, Douyu will continue to optimize and upgrade its streamers’ broadcasting tools to accelerate the production of high-quality content.
In terms of content, in this3.0version of outdoor live streaming, Douyu has“redefined” what outdoor live streaming means, effectively giving it a more “flexible” and vibrant life force. The newly added third-level menus — “Lifestyle Show” and “Program Show” — broaden the scope of traditional outdoor live streaming, transforming it into a richer, large-scale lifestyle-oriented entertainment channel.Coupled with powerful broadcasting tools like the“One-Click Camera Switch,” the creation of live content has become much easier and more enjoyable.
Whether it’s the application of new technologies or the complete redefinition of outdoor live streaming, both demonstrate Douyu’s“attention to detail” when it comes to user experience and live streaming experience. With deep insights into user needs, Douyu has used technology-driven methods to turn outdoor live streaming into a more dazzling “stage.” It is precisely because of Douyu’s relentless pursuit of user experience and top-tier live content that it has created the industry-leading streaming platform it is today.