In the sweltering summer heat under blazing sun, your training doesn’t have to “pause”! Reebok has introduced the Reebok FUSIUM RUN, using “OctoKnit Technology” for a high-performance upper that achieves extraordinary performance. Reebok Asia-Pacific ambassador William Chan also demonstrates how to start your summer training in refreshing style!
The Reebok FUSIUM RUN combines lightness, stability, support, and durability. The upper features Flexweave technology, delivering the strength of an 8-shape knit, while the lightweight design ensures a comfortable fit. The innovative outsole is tailored based on the distribution of foot pressure during running, with denser rubber placed at the heel and outer sides where friction is higher, and grooved channels that enhance flexibility. The angled heel design offers extra cushioning upon foot strike.
To complete the ultimate cool summer workout vibe, how can you miss the chill-tech wonder ACTIVCHILL? Alongside the FUSIUM running shoes, Reebok has also released multiple T-shirts featuring ACTIVCHILL technology. The pentagon-fiber design increases airflow to keep you comfortable, meeting all your summer training needs. Choose from the ACTIVCHILL printed T-shirt, perfect for daily runs and workouts, which helps you say goodbye to sticky discomfort. Or go for the upgraded ACTIVCHILL Vent Comp T-shirt, which uses smart knitting techniques to regulate heat dissipation across different zones, enhancing comfort while keeping you dry and cool!
The Reebok FUSIUM RUN and Reebok Activchill series T-shirts will be available starting July 2018 on the official Reebok website, Reebok Tmall flagship store, Reebok JD.com flagship store, and Reebok brand concept stores.
Reebok Official Website: reebok.com.cn
Reebok Sina Weibo: weibo.com/reebokchina
Reebok Official WeChat: Reebok (Reebok)
Reebok Tmall Flagship Store: reebok.tmall.com
Reebok JD.com Flagship Store: reebok.jd.com
About Reebok
A renowned American fitness brand, Reebok champions “Challenged-Based Fitness,” motivating people to unlock their physical potential, strengthen their minds, and engage socially through fitness — from the perspectives of “body, mind, and social connection” — to become better versions of themselves and truly “Be More Human.” Reebok offers two main product lines: Reebok Performance, providing professional and innovative running and fitness products for athletes, and Reebok Classics, delivering a personalized fashion lifestyle attitude.