Independent Photographer Wo Xiaoquan
Life is input, photography is output. At the same time, photography is also a mirror. Through it, I see another side of life and see myself. Over the years, I have visited more than ten countries and over ninety cities to enrich my observations and reflections on the world. A good photo is inseparable from spiritual philosophy, and I hope to express it accurately through imagery.
When shooting outdoors, I’m very particular about functionality, and the tone of Lafuma’s long-sleeve T-shirt fits perfectly. Its excellent fabric offers stretchy comfort without being restrictive, immersing the body in ease — whether on bamboo rafts in the south or atop camels in the desert... even in the streets of Berlin, there’s no need to worry about clothing affecting the shooting experience.
Founder of Charitable Guesthouse Zhao Chenhan
On the path of philanthropy, we prepared books, stationery, and clothes. “Never be poor in education no matter how poor you are; never make children suffer no matter how tough life gets.” The simple and innocent smiles on the snowy plateau shine like sunlight through fingertips. I want to help the children of Tibet’s pastoral areas through my own efforts... I want to do something more meaningful while I’m still young.
Sometimes simple things are worth savoring slowly, just like the simple line design and floral elements of Lafuma’s printed long T-shirts, where you can fully feel the surprises brought by simplicity. Walking on the snowy plateau, under the vast starry sky, across the expansive grasslands, and beside the magical Yamdrok Lake — there are so many delightful surprises in these simple and pure landscapes.
Hip-Hop Musician Yun Dao BTKY
Everyone lives in a foggy tunnel until they find their goal and see the light at the exit. Yun Dao is a hip-hop label established in 2012, including artists, designers, photographers, directors, producers, and more, now with over 30 members, each with their own specialties. Yun Dao is one big family.
Yun Dao hopes to spread the hip-hop spirit of love and peace through more channels, inspiring more people, just as Lafuma spreads its brand spirit of pursuing freedom, comfort, and quality of life. Music is a form of expression, and clothing is too. The cut, tailoring, color, and other product details of Lafuma’s long-sleeve T-shirts all embody this spirit.
Founder of Drone Racing Competition Wang Zhen
When I saw the drone racing project, I was suddenly struck with inspiration. China has every opportunity to become a leader in this field. With over 15 years of experience in sports events and sports media, along with the current favorable media environment, my partners and I founded Drone GP, hoping our drone racing competition can become a world-leading event.
To fully commit to the competition, configuration and gear are what I need to consider. Lafuma’s long-sleeve T-shirt offers high comfort and ergonomic tailoring, allowing me to perform rapid maneuvers without feeling restricted. Creating an ultimate and spectacular competition experience isn’t easy, and it’s one of my indispensable key pieces during the races.
They are Wo Xiaoquan, the independent photographer who expresses through imagery and values functionality; Zhao Chenhan, the founder of a charitable guesthouse who seeks greater meaning and appreciates simplicity; BTKY, the hip-hop musician who finds his goal and conveys brand spirit; and Wang Zhen, the founder of a drone racing competition who creates ultimate experiences with full dedication. They have all chosen Lafuma as an essential part of their attire. As you explore life, join them in staying true to yourself, showing your charm, and moving forward bravely. Choose Lafuma to live an outstanding life that’s uniquely yours.