On the afternoon of August 8, 2018, the press conference for the 2018 CEOs' Greenway · Changbai Mountain Forest Marathon, themed "Building an Ecological Greenway Together, Sharing Blue Skies and Clear Waters," was grandly held in Beijing. Li Yiyang, Deputy Director of the Administrative Committee of the Changbai Mountain Protection and Development Zone in Jilin Province, Zhang Yongliang, former head of the Marathon Office at the Athletics Sports Management Center of the General Administration of Sport of China and Deputy Secretary-General of the Chinese Athletics Association, and Li Zhaoping, General Manager of Sports Management (Beijing) Co., Ltd. of China Enterprise News Group, were among the leaders attending the event. Over 40 mainstream media outlets from the central government, Beijing, and Jilin Province in the sports, urban, and financial sectors witnessed the launch of the CEOs' Greenway Marathon.
At the press conference, Sports Management Co., Ltd. of China Enterprise News Group signed strategic cooperation agreements with Ucommune, the China Exploration Association, and Panoramic Sports to jointly promote the development of the CEOs' Greenway brand as a premium sporting IP.