To encourage 300 million people to participate in ice and snow sports, the first domestic ski resort investors' networking event, jointly initiated by over 30 domestic ski resorts and co-hosted by seven ski resorts, was held on August 28–29, 2018, at the Yanqi Lake International Convention and Exhibition Center in Beijing.
The theme of this networking event was "Getting Acquainted, Sharing, and Achieving Win-Win." With the 2022 Beijing Winter Olympics drawing near, enthusiasm for participating in ice and snow sports has reached an all-time high, with a large number of people taking up skiing. The core topics of discussion at this investors' networking event were how to seize the opportunity of the Winter Olympics, support the Beijing 2022 Winter Olympics, and reduce the high upfront investment and operational costs of ski resorts.
The meeting was chaired by Du Gang and An Yachen, heads of the organizing committee of the ski resort investors' networking event. Chen Huanzhang, founder of the event’s host, Huabei Ski Resort, delivered the opening remarks.
The first day's session was a closed-door seminar on China's ski industry. The seminar began with Chen Huanzhang, chairman of Huabei International Ski Resort, introducing the networking event and the preparations for the Snow Mountain Alliance. Lu Jian, chairman of Nanshan Ski Resort, addressed the existing issues in China’s ski industry and outlined strategies for the construction and development of ski resorts under the new economic conditions. Zhao Yinggang, former director of the Winter Sports Management Center of the General Administration of Sport of China, introduced the opportunities presented by the Winter Olympics and the sustainable development of skiing to some domestic ski resort investors. Tian Younian, former secretary-general of the Chinese Ski Association, shared insights on the processes and rules for organizing international and domestic ski competitions.
The networking event lasted two days. Investors from ski resorts across the country engaged in in-depth discussions on investment experiences, challenges faced by small and medium-sized ski resorts, and potential solutions. The event also included a special on-site visit and exchange for attendees to explore the summer projects of Huabei International Ski Resort.
The networking event was jointly initiated by over 30 domestic ski resorts, including Beijing Huabei International Ski Resort, Zhangjiakou Wanlong Ski Resort, Jilin Beidahu Ski Resort, Wanda Changbai Mountain Ski Resort, Yabuli Sunshine Resort, Vanke Songhua Lake Ski Resort, Chongli Fulong Ski Resort, Laiyuan Qishan Ski Resort, Liaoning Hunhe Yuan Julong Ski Resort, Chifeng Meilin Valley Ski Resort, Qiqihar Nianzishan Aoyue International Ski Resort, Beijing Yunfo Mountain Ski Resort, Chongli Cuiyunshan Galaxy Ski Resort, Beijing Nanshan Ski Resort, Beijing Shijinglong Ski Resort, Beijing Jundu Mountain Ski Resort, Chongli Taiwu Ski Resort, Xinjiang Silk Road International Ski Resort, Beijing Yuyang International Ski Resort, Shenyang Guai Po Ski Resort, Changchun Miaoxiangshan Ski Resort, Tianjin Jizhou International Ski Resort, Wujinshan Li-Ning Ski Resort, Yunnan Dahai Caoshan Ski Resort, Henan Funiu Mountain Ski Resort, Hubei Wudang International Ski Resort, Zhejiang Damingshan Ski Resort, Beijing Badaling Ski Resort, and Chongli Dolomiti Ski Resort.
The first domestic ski resort investors' networking event established the "Snow Mountain Alliance." This networking event was co-hosted by seven founding members of the Snow Mountain Alliance: Beijing Huabei International Ski Resort, Laiyuan Qishan Ski Resort, Liaoning Hunhe Yuan Julong Ski Resort, Chongli Fulong Ski Resort, Chifeng Meilin Valley Ski Resort, Qiqihar Nianzishan Aoyue International Ski Resort, and Beijing Yunfo Mountain Ski Resort. Over 30 domestic ski resort investors and some media representatives gathered to discuss solving industry pain points, reducing industry costs, improving investment efficiency, and hoping to inspire a total of more than 700 ski resorts nationwide to take concrete actions in supporting the Beijing 2022 Winter Olympics.